CROWD-FUNDING
with Eli Regalado
Crowdfunding is NOT
new.1884, Joseph Pulitzer
“Crowdfunded” $100,000 Took him 5 monthsAvg less than $1.00 “The World” Newspaper
Mini statues for backersLorem ipsum
Crowdfunding is NOT
…A get-rich quick scheme.
Crowdfunding is NOT
…For the lazy.
Crowdfunding is NOT
…Just for unfunded companies.
$7-million series A (2012)
Led by Foundry Group
Show me the (more)
money
3 days in, as of Thursday, September 19
Even more money
2 weeks left
Crowdfunding is like the early days of the
internet
Larry and MeLarry back in the day
Dr. Larry Roberts
Chief scientist of APRANET Project
Internet pioneer
Cold called
(not kidding)
Introducing… Mad
HatterAn unconventional marketing
agency focused on launching cool
ideas
You’re limited only by your imagination.
“What the hell just happened?” public relations
Abnormal advertising
Social media strategy
Growth hacking
Influencer building
Video production
About me Serial entrepreneur
No college
Harley rider
6 sisters
Early at Service Magic
Steve Wozniak and Me
Met on Facebook
(not kidding!)
How I got started in crowdfunding
Marketing consultant for private business
magazine
How I got started in crowdfunding
Two success stories
$18K For A Straw!
Won't Melt in Coffee$183k for a toy
Control with iPhone
MARKET
VALIDATION
Why this
presentation?
“There is nothing worse than pouring
your heart and soul into something just
to see it fail.”
Did you know?60% of all projects fail.
The average raise is less than $10k
Due to no prelaunch
Everyone can fish. Some more so.
Everyone can crowdfund. Some more
so.
“Crowdfunding is about
building and connecting
with your community.
The money part comes
AFTER you succeed
with the connecting
part.”
My one thingMy one thing
I’ll prove it.
media took note.
No budget
100% volunteer
We had something to say
We involved people
We had a plan!
don’t plan on the fly.
common mistake: “I set the campaign
length to 60 days so I could figure it out.”
What crowdfunding looks
like
Research/Plan
DO NOT SKIMP
HERE!!!!
Build, build, refine
Seek Feedback
Involve People
This is NOT Perfect
RESEARCH LAUNCH
Impressions &
Site Traffic
Good campaigns convert 4-
5% of the traffic that comes
to the site
IMPRESSIONSBUILDBUILD
How To Do IT
Trello.com — get organized
build a team
“Teams with 4 or more raise 85% more money.”
VisionFTAResearchSocial Utility
(Other Skills)VideoCopy
don’t get overwhelmed with
data.
D-R-I-P
feasibility and research study
App Research
Develop Messaging
What is your ONE thing?
Is it STUPID simple?
Are you SURE?
Focus on Blogs | Forums | “Pushers”
Blogger hack 1
Blogger hack 1 (con’t)
DROP IMAGE HERE
Blogger hack 1 (con’t)
Blogger hack 2
www.DoFollowBlogFinder.net
Blogger hack 2 (con’t)
10 pages of highly
relevant results –
Niche blogs drive more
conversions.
Identify forums and join
conversations
Social means nothing
Without First
identifying + connecting with
inFLuencERs
(a.k.a. pushers)
SocialBro.com — Get it.
MentionMapp.com — Get it.
SocialBro.com — Get
it.
Simple asks — BE BRIEF
Media Magnetism
Drive Blog/Forum/Influencer Traffic
Opt-In
Funnel Opt-In
Funnel Interaction
Media Databases Save Time
We have one
Target by subject and/or outlet
CONTACT
INFORMATIONfacebook.com/madhatteragency
@Eli_Regalado
youtube.com/eli6603
Centennial, CO
mEmail me!
THANK YOU