CROWDFUNDING IN VIDEO GAMES
ARIF YASSINE
Structure• Crowdfunding introduction
– Definition– Catergories– Pro & cons– Company
• Crowdfunding & video game developement– History– Expansion– 2012: year of video games– Specific platform
• A Strategic approach to crowdfunding• Local constraint • Reference
Definition
Crowdfunding is asking a crowd of people to donate a defined amount of money for a specific cause or project in exchange for various rewards.
Crowdfunding categories• Equity-based crowdfunding is asking a crowd to donate to
your business or project in exchange for equity.
• Donation-based crowdfunding is asking a crowd to donate to your project in exchange for tangible, non-monetary rewards such as an e-card, t-shirt, pre-released CD, or the finished product.
• Debt-based crowdfunding is asking a crowd to donate to your business or business project in exchange for financial return and/or interest at a future date.
Crowdfunding company
Pros & Cons• Pros
– 100% Creative Control– Eliminates (Some) Risk– Accessible Audience– Public Facing Creator– Allows Flexible Process
• Cons- Idea Thievery - Self-Promotions (no shyness)- Many Hats- Successful Campaign, now
What!*By Julie coniglio & Cindy Au
CROWDFUNDING &VIDEO GAMES DEVELOPEMENT
Earlier 2012
Gained over 7000 $
Gained over 100 000 $
Venus PetrolSocks, Incs
Expansion
Goal = 400 000 $Total = 3 000 000 $
• Developers: Double find production
• Genre: Adventure game• Plateforme: Windows,
linux, Mac OS X, IOS, Android
• Engine: Moai (Open source game engine)
• Release: Q2 2013
Expansion
Goal = 900 000 $Total= 2,933,252 $
• Developers: Inxile entertainement, Obscidian Entertainement
• Publisher: Inxile entertainement
• Genre: Role play video game• Engine: Unity• Plateforme: Windows, linux,
Mac OS X• Release: October 13
(Estimated)
Expansion
Goal = 950 000 $Total = 8,596,475 $
• Developers: Boxer8• Type: Video game console• Operating sys: Android 4.0,
Ice cream sandwish• Sys on ship: Nvidia Tegra 3• CPU: Quad-core Arm cortex A9• Memory: 1 go ram• Graphic: Nvidia ULP Geforce
GPU• Price: 99$
• Kit developement include• Support Onlive
2012: The year of games
2012: The year of games
1. Games — $50 million2. Film — $42 million3. Design — $40 million4. Music — $25 million5. Technology — $16 million
Unhappy Gamers
Unhappy Game developers+
Games give players the power to take control anddecide what happens. Kickstarter gives backers thepower to take control and decide what happens…
Kickstarter
2012: The year of games
Specific Plateform
A STRATEGIC APPROACH TO CROWDFUNDING BY JULIE CONIGLIO & CINDY AU
3 majors question to ask
• How much do we need to make our game?
• Who is going to fund it ?• How do we reach this people ?
Compaign goal
• Be bold • Re-evaluate• Re-structure
Will your goal seem reasonable for your audience ?
Most successful Kickstarter campaigns ask for lessthan $5G. What if you need more than that?
And ask for $6G
Compaign Goal
• Base Cost+5% rewards+5% for Kickstarter+5% for Amazon
• Gets estimates and quotes• Secure your team• Rack your brain in hidden
cost
Contributors
• Family, freinds, co-workers• Your community• Industry contacts• Peeps who want your game to
exist
• Their communities
Reach out
• Digital outreach• Be personal• Real-world outreach• Make swag
Find creative ways to break trough the digital noise?
Gives reward
23,75 $
Showtime • Poeple aren’t just giving money to
your project, they are giving money to you
• Be honest, sincere + charming• Get straight to the point• Establish your credibility • Keep it < 5 mins,
Local constraint
• Extrait de la Loi de 1971, relative aux appels à la générosité publique :« Toute annonce ou diffusion d'un appel à la générosité publique, en particulier par voie de presse, d'affiches, de tracts, de bulletins de souscription, même distribués à domicile ou par tout autre moyen d'information, ne peut être faite que si l'appel a été autorisé et que si l'annonce mentionne le numéro de l'autorisation prévue au premier alinéa ci-dessus »
Question
• While local creators claim for a lack funding or less freedom in their projects due to business constraints etc. Is Crowdfunding an alternative way to finance video games development in Morocco?
Let’s discuss
Reference• http://dailycrowdsource.com/crowdsourcing-basics/what-is-crowdfu
nding• http://fr.vox.ulule.com/-trois-cercles-financement-communautaire-c
rowdfunding-717/• http://www.gdcvault.com/play/1015869/A-Strategic-Approach-to• http://www.economist.com/node/21562213• http://en.wikipedia.org/wiki/Crowd_funding_in_video_games• http://www.forbes.com/sites/erikkain/2012/10/18/fully-funded-kicks
tarter-game-goes-belly-up-haunts-the-manse-macabre-is-out-of-money-as-programmers-call-it-quits/
• http://ynim.posterous.com/crowdfunding-potentiel-et-le-cas-marocain
Chokran
