Culinary Agri-Tourism
Forum for Rural Innovation
Welcome!
Culinary Agri -Tourism
What is it?Agri-tourism: as it is defined most broadly, involves
any agriculturally-based operation or activity that brings visitors to a farm or ranch
Culinary Tourism: It’s not just about eating fancy foods or drinking fine wine. Culinary Tourism is a reflection of a sense of place for a region. When you have this “sense” people will travel miles to
experience it.
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Culinary Tourism
Culinary Agri-Tourism is about creating a memorable experience for the
customer/visitor with all types of food, venues, and people!
Why Do Culinary Agri-Tourism?
It’s weatherproof It’s year-round It’s hands-on and personal choice Anyone (who is creative) can incorporate into
their “positioning” Customers want to buy “it” at least three
times a day!
Why Do Culinary Tourism Now?
National Trends say it is “hot”-just watch TV Travel Writers/Media are interested Wine Trails are a focus and bring attention
throughout the year www.culinarytourism.org http://agritourismworld.com
Simple Ideas to Get Involved
Serve or sell your local wine or increase choices to serve and sell
Purchase and use locally grown products in recipes and promote that you do so on your menus
Partner with local attractions, restaurants, shops to create an overnight package with a culinary theme
Simple Ideas to Get Involved
Add a culinary twist to an existing event or better yet have a culinary event
Add a “featured” recipe to your website Work in partnership with others to develop
culinary trails or themed itineraries Develop your “signature” item. What do you
cook that you are the only place that you can get it? The word will spread!
Simple Ideas to Get Involved
Name your foods for local “things”—a Harper Ferry Burger or a Daniel Morgan Salad. Reinforce the “sense of place”
Edutainment – can you make your presentation a show?
When you drop off your brochures, take the frontline staff a taste of your “Signature” food-they’ll be your best ambassadors.
Packaging
Why Package? Packages must be easy for guests to use Package price must be “discounted”
OR Package price must have added value People want an experience and are willing to
pay for it
Be creative! Be unique with combinations Use a theme
Package, Package, Package
Packaging
Sample of what others have done
www.dutchesstourism.com http://visitfingerlakes.com http://www.travelportland.com/food-and-
drink/farm-to-table-dining-guide/lunch http://www.shawangunkwinetrail.com
Questions?
Tell visitor about YOU!