Our organizational stand
-Leadership
development
Becoming truly
customer centric
Our competitors
push
Less walls between us and the customer.
- Marketing people’s involvement in conversion strategies will be even
higher.
- The whole membership will be more involved with marketing
strategy.
- Digital ecosystems will play a crucial role in driving sign-ups.
- A new «internal marketing» concept will start existing-
So, how does Our
job look like?
EXPERIENCE
MARKETINGopportunitymarketing
Promoter MARKETING
Marketing never stops.
outgoing
Gcdp• STRANGER: Market Analysis, Brand Positioning, Sub-brands
definition according to your entity partnerships and market focus
• VISITOR: Optimize website, clear conversion flow, attract everyone
to sign-up.
• LEAD: Promote the specific opportunities, as anyone can see
them! Strong synergy with oGCDP Operations to understand TN’s
value proposition.
• MATCHED: Collect expectations (first chapter of storytelling!),
agree on communications framework and reporting milestones
• REALIZED: Showcase Interns’ story in your Global Citizen materials.
Focus on the Leadership Development Model elements and
inbound content (culture, learnings – easy-to-share content)
• COMPLETED: Use NPS to adjust your product packaging, start
marketing new opportunities!
• PROMOTER: Engage the EP in events and with media, upsell (TLP?
GIP?), capitalize on re-integrated EP for leads generation through
referrals.
#website visitors
time spent on website
# sign-ups
# applications
NPS Score
# stories collected from
EP
Sign-ups / Visits
Applications / Sign-ups
Time to first application
Sign-ups through referral
incoming
GCDP• STRANGER: Market Analysis, Brand Positioning, Global Citizen Sub-brands
definition according to your entity partnerships and market focus. B2B PR.
• VISITOR: Optimize website with NGO-friendly information, have ORS in place, provide clear sales material to your entity.
• LEAD: Make sure that the opportunity is well communicated on GIS (anyone can see it!) and Organization / Project Page is attractiveenough.
• MATCHED: Collect expectations (first chapter of storytelling!), agree on communications framework and reporting milestones for impact measurement
• REALIZED: Showcase Organization’s / Project’s story in your Global Citizen materials. Collect quality content through the whole realization period, focusing on Leadership Development Model and user-friendly inboundcontent.
• COMPLETED: Use NPS to adjust your product packaging, work on impact measurement reporting.
• PROMOTER: Showcase impact reporting, generate related content asthought leadership piece, open new opportunities and leads.
#website visits
#ORS leads
# opportunities on GIS
# applications
# endorsements
collected
# inbound content
generated
Opportunities Posted /
Leads
Applications /
Opportunity
Time to first EP
application
outgoing
Gip• STRANGER: Market Analysis, Brand Positioning, Sub-brands
definition according to your entity partnerships and market focus.
• VISITOR: Optimize website, clear conversion flow, attract everyone
to sign-up.
• LEAD: Promote the specific opportunities, as anyone can see
them! Strong synergy with oGIP Operations to understand TN’s
value propositions.
• MATCHED: Collect expectations (first chapter of storytelling!),
agree on communications framework and reporting milestones
• REALIZED: Showcase Interns’ story in your Global Talent materials.
Focus on the Leadership Development Model elements and
inbound content (culture, learnings – easy-to-share content)
• COMPLETED: Use NPS to adjust your product packaging, start
marketing new opportunities!
• PROMOTER: Engage the EP in events, upsell (TLP? GIP?)
#website visitors
time spent on website
# sign-ups
# applications
NPS Score
# stories collected from
EP
Sign-ups / Visits
Applications / Sign-ups
Time to first application
Sign-ups through referral
incoming
Gip• STRANGER: Market Analysis, Brand Positioning, Sub-brands
definition according to your entity partnerships and market focus.
B2B PR.
• VISITOR: Optimize website with corporate-friendly information,
have ORS in place, provide clear sales material to your entity.
• LEAD: Make sure that the opportunity is well communicated on GIS
(anyone can see it!) and Organization Page is attractive enough.
• MATCHED: Collect expectations (first chapter of storytelling!),
agree on communications framework and reporting milestones
• REALIZED: Showcase Company’s story in your Global Talent
materials. Focus on the Leadership Development Model elements
and inbound content (culture, learnings – easy-to-share content)
for a corporate audience.
• COMPLETED: Use NPS to adjust your product packaging, start
marketing the opportunity of new interns.
• PROMOTER: Collect endorsement and referrals for other corporate
leads.
# events attended
#ORS Leads
# opportunities on GIS
# applications
# endorsements
collected
# inbound content
generated
Opportunities Posted /
Leads
Applications /
Opportunity
Time to first EP
application
SYNERGY TO GENERATE APPLICATIONS
DIGITAL TO DRIVE TO GIS
EXPERIENCE & OPPORTUNITY TO GENERATE SIGNUPS AND
APPLICATIONS
Content TO ATTRACT, RETAIN,
POSITION.
WHAT kind of dicussions do we need to have as a lc?
HOW WILL WE ENSURE THAT EVERY MEMBER
OF THE LC IS INVOLVED IN THIS CHANGE?
HOW WILL MY LC GOALS CHANGE
ACCORDING TO THE CUSTOMER FLOW?
FEW TOUCHPOINT FROM AIESEC NIGERIA TO DRIVE THIS CHANGE.
• LCP’s and VP TM’s ensures that all their members details are in NATIONAL Members
database on Google Drive so they can be subscribed to the AIESEC in Nigeria National
Newsletter to start publishing Sept 27th.
• Everyone should join our Internal Communications platform [AIESEC in Nigeria Facebook
Group] where discussions around these systems and its operations will be taking place
frequently.
• Follow and engage on every virtual platforms of AIESEC in Nigeria [Facebook, twitter,
google+ and LinkedIn]. “We are the best marketer of our brand experience”.
• Always feel free to discuss with your LC EB about any issue.