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Di-ályma Solutions

Design portfolio

PORTFOLIO

Currently we are working with Companies in the following Sectors

Manufacturing Media & Marketing

Information Technology Software Services

Fashion Gaming

Retail / Online Retail Education

Infrastructure / Real Estate FMCG

Self-Development / Motivational Speakers Travel

Renewable Energy Power & Energy

Healthcare F&B

Entertainment Agrochemicals

Hospitality Wedding Childcare

Financial Services

SOME OF OUR CLIENTS

FRANCE 24 FETE DE LA PHOTO - ALLIANCE FRANÇAISE INDIA DLF BRANDS COCA-COLA AVANTHA HCL TECHNOLOGIES / SHIV NADAR HAWTHORN – DJB GROUP SOLVEDA – SALMON UK PRABHUDAS LEELADHAR - MAJORGAINZ INTERNET RETAIL EXPO 2014 INTERNET RETAIL EXPO 2014 GEMS EDUCATION LOTUS VALLEY INTERNATIONAL SCHOOL SELA QUI INTERNATIONAL SCHOOL GULAB WALA YOGURBERRY CONNECTC - AMSTERDAM SEASOUL COSMECEUTICALS INDIAN TONERS & DEVELOPERS LTD. LUXMI STUDIO SERENDIPITI DEE DEVELOPMENT ENGINEERS LTD. ( DEE PIPING SYSTEMS) WITHIN BEST WESTERN CARLOS PHILIP SUNDAE ALLABOUTIME.COM

EON EVENT MANAGEMENT AXELERANT CHILLI SODA KRUTO VODKA RUSSIAN SPIRIT 24 KARAT BUSINESS GROUP WILD WATER MINTZONE LAND N ACRES FUN FACTORY SECRET MAPS KUSHAL KUMAR IMINDZ QBRIX AAC BLOCKS LASERGAME INDIA NOW JOURNEYS APG UNIVERSITY CORDON HOLIDAYS BEAUTIFUL STREET SALON ILEADZEN NRAY AMBEY GROUP GLAZE FMCG KRISHNA MARUTI HANU BPO WAVE ONE 52

FRANCE 24

FRANCE 24 Industry – Media Largest French News Channel

BODY COPY ADVERTISING CAMPAIGN BRAND LAUNCH IN INDIA

FRANCE 24 Industry – Media Largest French News Channel

BODY COPY ADVERTISING CAMPAIGN BRAND LAUNCH IN INDIA

FÊTE DE LA PHOTO

FÊTE DE LA PHOTO Industry – Event, Photography French Photo Festival

BRAND IDENTITY BRAND COLLATERALS COFFEE TABLE BOOK

COCA COLA

COCA COLA Industry – F&B Outsourced work for COCA-COLA Dasna Plant (By NRAY)

BOOKS FOR EXHIBITIONS MARKETING COLLATERALS

BOOK COVERS

COCA COLA Industry – F&B Outsourced work for COCA-COLA (By NRAY)

INTERNAL COMMUNICATION STRATEGY CAMPAIGN

Internal Brand Communication Strategy for Hindustan Coca Cola Beverage Pvt. Ltd. (Vision, Mission and Values)

COCA COLA Industry – F&B Outsourced work for COCA-COLA (By NRAY)

Internal Brand Communication Strategy for Hindustan Coca Cola Beverage Pvt. Ltd. (Change Management)

INTERNAL COMMUNICATION STRATEGY CAMPAIGN

DLF BRANDS

DLF BRANDS (Mothercare, ELC & Pure Home) Industry – Retail

BRAND COLLATERALS PRODUCT CATALOGS

CLIENT DLF Brands Ltd.

BRAND Mothercare, ELC

DISCIPLINE Kids Wear, Toys

ABOUT THE CLIENT DLF Brands currently operates 120 exclusive outlets for the brands in its portfolio, which include Boggi, Alcott, Mango, Mothercare, ELC, Claire’s and DKNY, and plans to take the number to 500 in the next three to four years.

CHALLENGE The Indian Real Estate giant DLF's retail management venture, DLF Brands, collaborated with Mothercare and ELC, to manage their brands in India, and to bring quality, safety and innovation through their services for mothers, mothers-to-be, babies & young children. The Mothercare and ELC brands are synonymous with childcare and parenting. With them spreading their roots in India, Mothercare and ELC came to Di-ályma after realizing the importance of mapping their brand aesthetics with the Indian audience and for their requirement of creating Product Catalogs for the Indian Market.

SOLUTION Di-ályma redesigned their brand collaterals, especially Product Catalogs; to radiate the Indian character blended with soft and smooth design elements, keeping in mind the colors, to complement their intended target audience. Our designs threw light on their passionate commitment to offer customers a multi-channel shopping environment through their retail stores.

CAPABILITY Brand Collaterals Design

DATE 2013

INDUSTRY Retail

SERVICE Product Catalog Design

DLF BRANDS (Mothercare, ELC & Pure Home) Industry – Retail

BRAND COLLATERALS PRODUCT CATALOGS

PRODUCT CATALOG

PRODUCT CATALOG

PRODUCT CATALOG

SEASOUL COSMECEUTICALS

SEASOUL COSMECEUTICALS Industry – Wellness

CLIENT Sea Soul Cosmeceuticals Pvt. Ltd.

BRAND Sea Soul

DISCIPLINE Spa and Cosmetic Products

ABOUT THE CLIENT SeaSoul is a new brand, in the growing wellness industry in India, which deals in Spa and Skincare products manufactured from ancient mystical salts, minerals and mud found only in the Dead Sea. These products are not only crafted to give the user a magical experience, but they also ensure the well being of skin, mind and body. These products bestow beauty and have medicinal properties that clean and replenish the skin with essential minerals and oils.

CHALLENGE SeaSoul is identified as being India’s one of the few Spa Product manufacturers. Their Candle Spa and Candle Scrub are one of its kind products on the Indian Market. To boost the presence of the brand, SeaSoul realized the need to establish both offline channels and an online retail presence. Di-ályma was brought in the picture not only to develop a brand identity, design a marketing strategy, design all the collaterals, packaging and launch the brand, but also to develop an e-commerce website to effectuate their online retail requirements.

SOLUTION Di-ályma, after deciphering the brand’s identity, came up with premium and subtle design elements and colors that bespoke the SeaSoul brand. The Packaging was developed keeping in mind the two lines of products, which SeaSoul would launch in the first phase, but also keeping in mind the other skincare products in the pipeline. A slender design was incorporated in the E-Commerce website design with easy product visibility & checkout. Di-ályma helped SeaSoul to launch their brand in different markets in India with a strategic Brand Promotion Plan, which included fashioning Brochures, Standees, Leaflets, Spa Posters, Conceptual Photo Shoots and Corporate & Usage Videos. To ensure operational efficiency, perceptual & brand usage consistency, and qualitative transcendence, extensive real-time Brand Training sessions were also conducted.

CAPABILITY

Brand Positioning Photo Shoot

DATE 2014

INDUSTRY Wellness

SERVICE Brand Development, E-Commerce

Packaging Design

Digital Strategy E-Commerce Website

Brand Trainings

DIGITAL IDENTITY BRAND PROMOTION

PACKAGING MARKETING COLLATERALS

CORPORATE VIDEO E-COMMERCE

BRAND LAUNCH


LOGO & BUSINESS STATIONERY




BRAND LAUNCH


PRODUCT CATALOG




BRAND LAUNCH


POSTERS FOR SPAS E-COMMERCE WEBSITE




BRAND LAUNCH





BRAND LAUNCH

PACKAGING DESIGN & PHOTOSHOOT SEASOUL SCRUB & MASSAGE RANGE

GLAZE

GLAZE Industry – FMCG



This is just sample work. We cannot share the actual work right now

SERENDIPITI

DATE 2014

INDUSTRY Food & Beverage

SERVICE Brand Development, Brand Experience, Marketing Strategy, Digital Marketing

SERENDIPITI Industry – Food, E-Commerce

CLIENT Serendipiti

BRAND Serendipiti

DISCIPLINE Personalized Chocolates & Cupcakes

ABOUT THE CLIENT Serendipiti is a new and enterprising venture with a big idea, of empowering people to create chocolates the way they like it. Everyone have chocolate dreams and we make them come true. Imagination is converted into gooey reality and you find yourself transported into a world of unbelievable tastes and textures. A world of the best chocolate bases and hundreds of alluring flavors and toppings meant to create your own signature chocolate!

CHALLENGE Serendipiti approached Di-ályma when they merely had a concept to develop a distinguished Chocolate Brand in the Corporate and Indian Wedding Network, specifically the Delhi NCR region. The challenge was to create a brand that stands out amongst the already existing Chocolate brands flooding the market.

SOLUTION Di-ályma did an integrated qualitative & quantitative Brand Research, not only with the management but also the competitive landscape and prospective customers of Serendipiti. The Brand Core and Personality were gradually developed and an engaging yet subtle name “Serendipiti” was given to the brand. Contouring this initiation, a semi-premium & engaging brand identity, visual language and packaging were designed along with the creation of solid Marketing & Communication Strategy campaigns. Complementary marketing and brand collaterals, product catalogs, corporate presentations etc. were designed to give the brand a concrete and strong brand identity. The E-Commerce portal, where people can make their own chocolates is scheduled to go online somewhere in mid Sept 2014.

CAPABILITY

Brand Naming Brand Strategy & Positioning Identity & Design

BRAND IDENTITY PACKAGING

DIGITAL IDENTITY E-COMMERCE WEBSITE

MARKETING COLLATERALS DIGITAL MARKETING

Packaging Photo Shoot Digital Identity

E-Commerce Research & Analytics Social Media Marketing

Google Adwords - PPC





BRAND IDENTITY, TAGLINE & BUSINESS STATIONERY





LAUNCHED ON SEPT 26, 2014 with 26 FLAVORS


E-COMMERCE WEBSITE








PACKAGING – STRIPS, BAGS, BOXES for different TGs etc.

HAWTHORN

HAWTHORN Industry – Hospitality

BRAND STRATEGY BRAND IDENTITY

DIGITAL IDENTITY BUSINESS STATIONERY BRAND COLLATERALS

DIGITAL MARKETING

OUTDOOR HOARDING & MAGAZINE AD CONCEPT

HAWTHORN Industry – Hospitality



DIGITAL MARKETING

BROCHURE CONCEPT

WAVE

WAVE City – Aranyam Valley Industry – Real Estate

CORPORATE BROCHURE


CORPORATE BROCHURE


CORPORATE BROCHURE

WAVE One Industry – Real Estate

CORPORATE BROCHURE

WAVE Infratech Industry – Real Estate

EXHIBITION SERVICES

DEE DEVELOPMENT ENGINEERS LTD.

DEE DEVELOPMENT ENGINEERS LTD. Industry – Power & Energy, Renewable Energy, Manufacturing

BRAND STRATEGY & IDENTITY DIGITAL IDENTITY

BRAND COLLATERALS EXHIBITIONS & EVENTS

INTL’ BUSINESS DEVELOPMENT CLIENT DEE Piping Systems

BRAND DEE

DISCIPLINE Prefabricated Piping Systems

ABOUT THE CLIENT DEE primarily caters to National and Multinational OEMs of power generation equipment, Engineering, Procurement and Construction (EPC) contractors serving power generation, oil and gas and petrochemicals sector. DEE manufacturing range includes variety of high pressure piping systems, induction pipe bends, pipe fittings, pressure vessels and accessories like boiler headers, boiler super heaters and economizer coils, de-super heaters and other tailor made fabricated components.

CHALLENGE DEE boasts itself as a pioneer in the Piping Manufacturing Industry, and is highly valued in the domestic and international marketplace for delivering high quality products at competitive prices. When they came to us, they lacked a strong brand identity and brand visibility especially in the international market. The company lacked consistency, structure and wanted recognition. They approached Di-ályma for an association for Brand Consultancy, Brand Rebuilding, Marketing Strategy and Business Development Services.

SOLUTION Di-ályma followed an integrated qualitative and quantitative research to identify the pain areas and gaps, based on which a comprehensive Brand Strategy was laid down. We committed ourselves to the task of rebuilding the brand on both offline and digital media, as a strong corporate and global identity. Several promotional activities were carried out and all the brand collaterals were re-designed and re-organized for the domestic & international markets. Di-ályma even helped them conceptualize and execute a Photo Shoot for their huge facility, which was used across all their Brand Collaterals, and a Corporate Video, which even helped them bag a new project out of the international market within the first month of its launch. In the end, Internal and External Facility Branding was executed to emphasize infrastructure and internal communication.

CAPABILITY Research & Analytics Brand Naming Brand Strategy & Positioning Brand Architecture

DATE 2013

INDUSTRY Manufacturing

SERVICE Rebranding, Business Development

Identity & Design Exhibition Services International Business Development



BRAND COLLATERALS CORPORATE VIDEO

EXHIBITIONS & EVENTS INTL’ BUSINESS DEVELOPMENT

OLD LOGO NEW LOGO

EXHIBITIONS & POSTERS





PRODUCT CATALOG





BUSINESS STATIONERY





WEBSITE

YOGURBERRY

YOGURBERRY Industry – F&B

BRAND COMMUNICATION STRATEGY MARKETING CAMPAIGNS

BRAND RE-LAUNCH

CLIENT Raasha Leisure & Entertainment

BRAND Yogurberry

DISCIPLINE Frozen Yogurt

ABOUT THE CLIENT Yogurberry, Frozen Yogurt, is the ultimate combination of sourness from Yogurt and Sweetness from Ice Cream. Originating from a small town in Korea in 2004, the Yogurberry brand now has a presence all across the globe. All products are made right in front of customers who can choose from daily-prepared toppings, which include loads of fresh fruit and excludes any artificial ingredients. Yogurberry Frozen Yogurt contains 0 grams of fat and no trans fat, or cholesterol compared to normal ice creams, and guarantees low calories by using only Fruit Sugar.

CHALLENGE They had launched four outlets in the Delhi NCR Region – GK M Block, New Delhi | Defence Colony Market, New Delhi | MGF Mall, Gurgaon | GIP Mall, Noida However, few of the outlets had been underperforming for last few months and hence they came to us for a re-launch of their brand and change of location of their outlets.

SOLUTION We not only worked with a real estate partner to suggest them good real estate location which could perform a lot better than the current locations but also are currently working on strategizing re-activation campaigns for Yogurberry along with redoing all their creative designs, giving them a consistent, contemporary and more exciting look and feel.

CAPABILITY Research & Analytics Photo Shoot Brand Strategy & Positioning Marketing Strategy Internal Branding Brand Collateral Design

DATE 2014


SERVICE Brand Experience, Marketing Strategy



BRAND RE-LAUNCH

INTERNAL BRANDING & LEAFLETS



BRAND RE-LAUNCH

YOGURBERRY MENU



BRAND RE-LAUNCH

INTERNAL BRANDING

GYM POSTER

KRUTU VODKA – MARKETING CAMPAIGN (Incorrect Name)

KRUTO VODKA Industry – LIQUOR


BRAND LAUNCH

Kruto is a great Russian Vodka, smooth enough to be drunk neat and aspiring to be India’s number one premium vodka. They are on a mission to bring this great vodka to India and have the ambition to expand to become the world’s number one premium vodka. In order to achieve this objective Kruto needs to develop a compelling brand platform for the global consumer and bring this platform to life with an integrated marketing campaign.

Consumers seek substance and style from the brands they support. Authenticity and quality are particularly motivating. Russia is the spiritual home of vodka and Kruto embodies the true spirit of Russian vodka.

The campaign is designed using a new global theme - Vodka As it Should Be. In contrast to the approach taken by others who concentrate on style over substance, the campaign highlights the authentic and superior quality of a vodka created by adherence to traditional and rigorous imperial Russian vodka standards. The campaign aims to disrupt the category, by casting doubts on the quality & authenticity of more familiar vodka brands.

KRUTO VODKA Industry – LIQUOR


BRAND LAUNCH

SAMPLE CLIENT PITCH

GEMS EDUCATION

GEMS EDUCATION Industry – Education

INTERNAL BRANDING EVENT BRANDING

MARKETING COLLATERALS ADS etc.




GEMS International School Art & Craft Festival







LASERGAME

LASERGAME Industry – Gaming, Entertainment

BRAND IDENTITY BRAND MASCOT

BUSINESS STATIONERY MARKETING COLLATERALS

CLIENT Laser Game Entertainment Pvt. Ltd.

BRAND Laser Game

DISCIPLINE Laser Tag Game

ABOUT THE CLIENT Laser Game is a brand owned and operated by Laser Game Entertainment Pvt. Ltd and the venture was initiated in 2011 with a vision of becoming the leader of the Laser Tag Industry across India. Laser Game launched its first Pilot-Test Laser Game Center of North India in the capital city of New Delhi. Laser Game aims to bring to the Indian population a very new High Tech International entertainment experience within the Indian community.

CHALLENGE Whose childhood didn’t encompass running after their siblings or friends with a toy gun in hand slaying grisly imaginary monsters & savage fiends. As a matter of fact, everybody who watches international TV shows & movies have, at some time or the other, wondered how it would feel to experience the thrill of laser tag - the Barney Stinson way! The answer came in the form of Laser Game India, introducing the internationally acclaimed Laser Tag technology & equipment to the Indian market to provide the ultimate gaming adventure. This big idea came loaded with great expectations of quality results. But their current identity was not symbolic of this and they engaged Di-ályma to re-create an identity for them, which was synonymous to their services and unique concept.

SOLUTION The new brand identity was required to be dynamic, luminous and appealing to the gamers. The technical challenge of creating a printable illuminating logo was huge as well as riveting. Putting all our efforts into the task, we succeeded in creating a spirited, fluorescent & appealing insignia. The Laser Tag Arena & Brand Collaterals were designed to create a corresponding visual style to communicate the essence of the brand.

CAPABILITY Identity & Design Brand Mascot Franchisee Strategy & Brochure Marketing Collaterals Content Strategy

DATE 2013

INDUSTRY Entertainment, Gaming

SERVICE Rebranding, Brand Experience




NEW LOGO BUSINESS STATIONERY GIFT CARDS

OLD LOGO




OUTDOOR HOARDINGS & INTERNAL COMMUNICATION EMAILERS

LUXMI STUDIO

LUXMI STUDIOS Industry – Photography, Events

DIGITAL IDENTITY BRAND COLLATERALS

EXHIBITIONS & EVENTS

CLIENT Luxmi Digital Studio

BRAND Luxmi

DISCIPLINE Wedding Photography

ABOUT THE CLIENT Since their inception in 1980, Luxmi Digital Studio have dedicated themselves to give its customers not just pictures, but moments of your life captured for eternity. Luxmi Digital Studio has combined its 32-year experience with state of the art technology to help people savor their most cherished memories. Photography for them is about encapsulating the infinite joy that they feel while celebrating the most precious moments of life.

CHALLENGE

SOLUTION

CAPABILITY Corporate Brochure Design Digital Identity

DATE 2014

INDUSTRY Photography

SERVICE Brand Experience




CORPORATE BROCHURE




PRINT AD

WEBSITE

BEAUTIFUL STREET SALON

BEAUTIFUL STREET SALON Industry – Salon, Spa, Wellness

BRAND COLLATERALS

24 KARAT BUSINESS GROUP

24 KARAT Industry – Gold Exchange, Cash for Gold


SOCIAL MEDIA MARKETING INTERNAL BRANDING EXTERNAL BRANDING BRAND COLLATERALS

PROMOTION CAMPAIGNS CLIENT 24 Karat Business Group

BRAND 24 Karat

DISCIPLINE Cash for Gold, Gold Exchange

ABOUT THE CLIENT 24 KARAT Business Group is a team of certified professionals who have been in the jewelry business for more than 5 decades. 24 KARAT has the required expertise, skills and experience to get the customer the highest possible percentage return on their Gold and Silver valuables in terms of Cash or Pure 24 Karat Gold. 24 KARAT Business Group is a one-stop shop to sell all your old gold and silver valuables and get instant cash.

CHALLENGE

SOLUTION

CAPABILITY Research & Analytics Brand Strategy & Positioning Brand Architecture Internal Branding External Branding Identity & Design

DATE 2014

INDUSTRY Gold Exchange, Financial Services

SERVICE Brand Development, Marketing Strategy




PROMOTION CAMPAIGNS

LOGO, MARKETING COLLATERALS



SOCIAL MEDIA MARKETING INTERNAL & EXTERNAL BRANDING

BRAND COLLATERALS PROMOTION CAMPAIGNS

WEBSITE

WITHIN

WITHIN Industry – Interior Design



DIGITAL MARKETING




DIGITAL MARKETING




DIGITAL MARKETING

BUSINESS STATIONERY

WILD WATER

WILD WATER Industry – F&B

BOTTLE NECK TAGS MARKETING COLLATERALS

CLIENT Beltek Canadian Water Ltd.

BRAND Wild Water

DISCIPLINE Vitamin Water

ABOUT THE CLIENT "WILD WATER", a first of its kind Vitamin enriched Water was introduced in India by Beltek Canadian Water Limited. With the launch of this Lifestyle beverage, the company has introduced an entirely new category in the Indian functional Drink Category. With Natural Flavors, Natural Colors, No preservatives, Low Sugar and the goodness of Vitamins, Wild Water focuses on tasty hydration and meeting the needs of calorie-conscious consumers. The drinks are available in three flavors, which include Tropical Citrus, flavored Energise, Lemon flavored Reload and Dragon Fruit flavored Immunity

CHALLENGE Wild Water, Vitamin enriched Water with a low sugar content, could be considered by the health conscious as a substitute to carbonated drinks. Wild Water came to Di-ályma for individual and flavor centric designs of its Bottle Neck Tags and an exciting Corporate Brochure to launch the brand in new territories in India.

SOLUTION Di-ályma dedicated itself in understanding the visual elements of Wild Water. The Bottle Neck Tag were designed to portray the organic constitution of the product and hence, a manifestation of the fundamental entity of nature - a leaf. The varying border colors depict the flavors, while retaining the same underlying design elements. For the Corporate Brochure, the visual language and consistency was retained using colors & aesthetics synonymous to the brand and an exciting and engaging design was delivered, which is currently helping the brand get a lot of traction amongst the youth (target market) in India.


DATE 2014


SERVICE Brand Experience

WILD WATER Industry – F&B

BOTTLE NECK TAGS MARKETING COLLATERALS

CORPORATE BROCHURE

BOTTLE NECK TAG

EON EVENT MANAGEMENT

EON EVENT MANAGEMENT Industry – Events, Hospitality

BRAND IDENTITY DIGITAL IDENTITY

BUSINESS STATIONERY BRAND ARCHITECTURE

DIGITAL MARKETING

CLIENT Eon Event Management Pvt. Ltd.

BRAND EON

DISCIPLINE Event Management

ABOUT THE CLIENT EON Event Management is an established name in the event management industry in Udaipur, Rajasthan. It is India's premier event management company, providing end-to-end solutions for various cultural, corporate, and personal events.

CHALLENGE

SOLUTION

CAPABILITY Research & Analytics Brand Strategy & Positioning Brand Architecture Identity & Design Digital Identity Inbound Marketing (Social Media Marketing, PPC, Content Marketing)

DATE 2014

INDUSTRY Hospitality

SERVICE Rebranding, Brand Experience, Digital Marketing




DIGITAL MARKETING

OLD LOGO NEW LOGO

LOGO & BRAND ARCHITECTURE




DIGITAL MARKETING

BUSINESS STATIONERY




DIGITAL MARKETING

PRINT AD

WEBSITE CONCEPT

FUN FACTORY

FUN FACTORY Industry – Kids, Hospitality, Childcare


SOCIAL MEDIA MARKETING BUSINESS STATIONERY BRAND COLLATERALS

BRAND MASCOT CLIENT Fun Factory

BRAND Fun Factory

DISCIPLINE Child Care, Hospitality

ABOUT THE CLIENT Fun Factory is an innovative & unique concept of providing kids with a lively, energetic & imaginative environment to grow. It’s an indoor recreation family center designed and conceptualized for children aged 2-10. The set of different activities are designed to build confidence physically, by challenging themselves to climb, swing, slide or jump; socially and emotionally, by meeting other kids.

CHALLENGE When Fun Factory approached Di-ályma, it was just a newborn baby with the name - Funnies. The challenge was to nurture, organize and develop the brand without losing its inherent tenderness, business goals & vision. Di-ályma was also given a challenge to create a Brand Mascot and organize a Brand Launch for the Chandigarh Tri City area.

SOLUTION Di-ályma developed a three-tiered descriptive naming system to support the brand strategy. The nomenclature framework helped organize the products and services into a comprehensive Brand Architecture, and showed which style of name was appropriate for each Sub-Brand. Di-ályma further devoted itself in modeling Fun Factory with engagingly designed brand and marketing collaterals and initiated actively driven Social Media campaigns to help Fun Factory reach its intended target market. From creating the Brand Mascot, to the complete Internal and External Branding showcasing their vibrancy, we aided the brand in nurturing and growing its roots, to establishing a distinctive name in the market.

CAPABILITY Research & Analytics Brand Naming Brand Strategy & Positioning Brand Architecture Identity & Design

DATE 2013

INDUSTRY Hospitality, Food & Beverage

SERVICE Brand Development, Brand Launch, Brand Experience, Digital Marketing

Brand Mascot Internal Branding & External Branding Brand Launch Digital Identity Digital Marketing




BRAND MASCOT




BRAND MASCOT

CHILLI SODA

CHILLI SODA Industry – F&B, Hospitality



PROMOTION CAMPAIGNS CLIENT Raasha Leisure & Entertainment

BRAND Chilli Soda

DISCIPLINE Quick Service Restaurant

ABOUT THE CLIENT For people who savor good food and the ambience around it, Chilli Soda offers the best Quick Snacking Experience. Unlike other QSR’s, Chilli Soda offers a unique blend of Indian & Continental Snacks in a fresh new vibrant format. It tastes better and offers the best value for money with focus on maintaining highest level of hygiene standards.

CHALLENGE Chilli Soda approached Di-ályma when they merely had a concept to develop a distinguished QSR Brand in Corporate Workplaces and Indian Metro Railway Network, specifically Rapid Metro and DMRC in the Delhi NCR region. The challenge was to create a brand that stands out amongst the already existing QSR brands flooding the market.

SOLUTION Di-ályma did an integrated qualitative & quantitative Brand Research, not only with the management but also the competitive landscape and prospective customers of Chilli Soda. The Brand Core and Personality were gradually developed and a trail-blazing name “Chilli Soda” was given to the brand. Contouring this initiation, a vibrant, casual & engaging brand identity and visual language were designed along with the creation of solid Marketing & Communication Strategy campaigns. Complementary marketing and brand collaterals, pitch, corporate presentations etc. were designed to give the brand a concrete and strong brand identity.

CAPABILITY Research & Analytics Brand Strategy & Positioning Brand Naming Brand Architecture Marketing Strategy Identity & Design

DATE 2014


SERVICE Brand Development, Brand Experience, Marketing Strategy

CHILLI SODA Industry – F&B, Hospitality



PROMOTION CAMPAIGNS

LOGO, VISUAL LANGUAGE, PITCH, MENU

CARLOS PHILIP SUNDAE

ALLABOUTIME.COM

With the challenge of building a unique identity that spoke their accent, this relatively new client in the world of watches came to us with a requirement wanted consultancy relating to Brand Development and Brand Communication to suit their niche audience of youngsters.

Exercising along with parameters like memory mnemonics, brand philosophy and elasticity, the name Carlos Phillip was coined. The visual branding was made to communicate a vibrant yet pleasant color scheme of orange and white, with the logo symbolic of a dial, ipso facto, symbolizing ‘change’.

CARLOS PHILIP Industry – Retail, E-Commerce


DIGITAL MARKETING MARKETING COLLATERALS BUSINESS DEVELOPMENT

BRAND PROMOTION

CARLOS PHILIP Industry – Retail, E-Commerce



BRAND PROMOTION

BRAND IDENTITY

SUNDAE WATCHES Industry – Retail, E-Commerce

PHOTOSHOOT & BRAND IDENTITY DIGITAL IDENTITY


BRAND PROMOTION

PHOTOSHOOT

ALLABOUTIME.COM Industry – Retail, E-Commerce

PHOTOSHOOT & BRAND IDENTITY DIGITAL IDENTITY


BRAND PROMOTION

INDIAN TONERS & DEVELOPERS LTD.

INDIAN TONERS & DEVELOPERS LTD. Industry – Printing, Manufacturing

BRAND COLLATERALS MAGAZINE ADS

OTHER MISC MARKETING ACTIVITIES

CLIENT Indian Toners and Developers Ltd.

BRAND ITDL

DISCIPLINE Ink & Toner Manufacturing

ABOUT THE CLIENT ITDL is a leading manufacturer of Compatible Toners for Photocopiers, Laser Printers, Digital Machines and Multi Function Printers. The company has a strong sales team of more than 150 employees along with its regional offices in Delhi, Mumbai, Kolkata & Chennai. The company has a widespread network of distributors and more than 1500 resellers/refillers present in all parts of the country. It is an ISO 9001:2008 AND ISO 14001:2004 certified company.

CHALLENGE

SOLUTION

CAPABILITY Identity & Design Brand Collaterals Content Strategy

DATE 2014

INDUSTRY Print, Manufacturing

SERVICE Rebranding







NEW INDIA GROUP QBRIX AAC BLOCKS

QBIRX AAC BLOCKS Industry – Real Estate, Building Materials, Manufacturing



EXHIBITIONS & EVENTS CLIENT New India Group

BRAND QBRIX

DISCIPLINE AAC Blocks

ABOUT THE CLIENT QBRIX is the most Lightweight yet Strong, Sustainable & Cost Effective eco -friendly building AAC (Autoclaved Aerated Concrete) block to suit the construction needs of Architects, Builders & Individual Home Owners. Manufactured with the latest Autoclaved Technology, QBRIX is a high quality building material that outperforms normal clay bricks on every aspect making it the most preferred building material available to date.

CHALLENGE

SOLUTION

CAPABILITY Research & Analytics Brand Naming Brand Strategy & Positioning Brand Architecture Identity & Design

DATE 2014


SERVICE Brand Development





QBRIX LOGO & TAGLINE





BUSINESS STATIONERY





WEBSITE

LORD OF BATTLES

LORD OF BATTLES Industry – Manufacturing of Medieval Items


MARKETING COLLATERALS

CLIENT SN Exports

BRAND Lord of Battles

DISCIPLINE Medieval Items

ABOUT THE CLIENT Lord of Battles, formally known as SN Exports Worldwide, is one of the leading manufacturers and exporters of ancient and medieval replicas, mainly Chain Maille Clothing, Historical Medieval Clothing, Chainmail Armour, Steel Armour, Helmets, Shields, Damascus & Koftgari products.

CHALLENGE

SOLUTION

CAPABILITY Brand Naming Identity & Design

DATE 2014


SERVICE Rebranding




BRAND IDENTITY & TAGLINE




BUSINESS STATIONERY

GANPATI GROUP &

BEST WESTERN

GANPATI GROUP Industry – Real Estate, Hospitality

CORPORATE BROCHURE

CLIENT Ganpati Group

BRAND Ganpati & Best Western Aqua

DISCIPLINE Hotel, Apartments

ABOUT THE CLIENT At Ganpati Group we are dedicated to build first-class real estate and provide hospitality services changing lives by providing tomorrow’s needs today and create the magic of perfect living. The entire Group makes every effort to secure unwavering trust of our clients and establish Ganpati as a forerunner amongst the most valuable real estate investors.

CHALLENGE

SOLUTION

CAPABILITY Corporate Brochure Concept Design Content Strategy

DATE 2014

INDUSTRY Real Estate, Hospitality

SERVICE Brand Collaterals

GANPATI GROUP Industry – Real Estate, Hospitality

CORPORATE BROCHURE

BEST WESTERN AQUA Industry – Hospitality

BRAND IDENTITY MARKETING COLLATERALS

LOGO & CORPORATE BROCHURE

BALAJI KUNJ NIWAS

BALAJI KUNJ NIWAS Industry – Real Estate

BRAND IDENTITY CORPORATE BROCHURE

CLIENT Kabir Group

BRAND Balaji Kunj Niwas

DISCIPLINE Premium Housing

ABOUT THE CLIENT Kabir Group believes in developing premium class ventures by understanding the consumer needs and preferences. Company develops every property after a complete and focused market research. Planned by expert architects and design consultants, every project is built around internationally acclaimed quality specifications. The Company is executing Balaji Kunj Niwas, which is a premium project in Faridabad, designed to be a landmark, symbol of strength and commitment.

CHALLENGE

SOLUTION


DATE 2014

INDUSTRY Real Estate


BALAJI KUNJ NIWAS Industry – Real Estate

BRAND IDENTITY CORPORATE BROCHURE

LAND N ACRES

LAND N ACRES Industry – Infrastructure



Land N Acres is a new business in the already busy Indian Real Estate arena, which is known for the presence of some big global giants. With a need to distinguish their set of raw materials on strong foundational grounds, they came to us to plot their strategy, which could help them leverage to great heights.

In reciprocity, we conducted an extensive market research in mix with the findings of the internal research and analytics. The square objective of branding which is more than design, more than form, but a must soul and a purpose, was explored and explained to the client.

The tagline - Mapping Possibilities was envisioned for the brand, which allows the new brand to grow beyond the constructs of its current category. It is not only futuristic, but also excludes possibilities pertaining to the dogma of typecasting. The logo is simple yet clearly communicates the company’s profile and presents a coincident visual homogeneity with the brand core.

LAND N ACRES Industry – Infrastructure



BRAND IDENTITY

KRISHNA MARUTI

KRISHNA MARUTI Industry –Manufacturing


CLIENT Krishna Maruti

BRAND Krishna

DISCIPLINE Automobile Soft Interior Manufacturing

ABOUT THE CLIENT Krishna Maruti is India's First Total Auto Interior Group of Companies manufacturing all the requirements of auto interiors including Seating Systems, Rear View Mirrors, Head Rest Assemblies, Arm Rest Assemblies, Seat Trims (Covers), Injection Moulded Door Trims, Roofliners & Moulded Carpets.

CHALLENGE Krishna Maruti is closely associated with India’s leading car manufacturers, Maruti Suzuki, since its commencement. Renowned for their high - quality designs, it approached Di-ályma to help them reflect the same level of merit and quality through their Corporate Brand Magazine highlighting their new range of seating systems.

SOLUTION Di-ályma improvised the existing elements, class and design that innately defined Krishna Maruti. The magazine was revitalized with an influx of crucial and professional design elements, which provided the Brochure a contemporary and sophisticated visual identity.

CAPABILITY Design Corporate Brochure

DATE 2013

INDUSTRY Automobile, Manufacturing

SERVICE Brand Collaterals

KRISHNA MARUTI Industry –Manufacturing


CORPORATE BROCHURE

SECRET MAPS

SECRET MAPS Industry – Travel, Hospitality

MAP CONCEPT & DESIGN

CLIENT Secret Maps

BRAND Secret Maps

DISCIPLINE Map Concept, Design

ABOUT THE CLIENT

CHALLENGE

SOLUTION


DATE 2014

INDUSTRY Travel, Hospitality


SECRET MAPS Industry – Travel, Hospitality

MAP CONCEPT & DESIGN

SOLVEDA

SOLVEDA Industry – E-Commerce, IT

BRAND STRATEGY COMMUNICATION STRATEGY

DIGITAL IDENTITY BRAND MANUAL

BRAND COLLATERALS CLIENT Solveda Software India Pvt. Ltd.

BRAND Solveda

DISCIPLINE eCommerce Solutions

ABOUT THE CLIENT Solveda is a leading provider of Commerce solutions. Their commitment to on-time and on-budget commerce oriented projects is increasingly embraced by the leading names in retail, wholesale, insurance and the financial markets. Their proven project management experience and technology excellence power cost-effective solutions under flexible business terms.

CHALLENGE

SOLUTION

CAPABILITY Research & Analytics Brand Strategy & Positioning Brand Architecture Identity & Design Inbound Marketing (Social Media Marketing, PPC, Content Marketing)

DATE 2014

INDUSTRY Information Technology

SERVICE Rebranding, Brand Experience, Digital Marketing




BRAND COLLATERALS

CASE STUDY




BRAND COLLATERALS

AXELERANT

AXELERANT Industry – Information Technology

DIGITAL IDENTITY RESPONSIVE DESIGN

USER EXPERIENCE

CLIENT Axelerant Technologies

BRAND Axelerant

DISCIPLINE Open Source - Drupal

ABOUT THE CLIENT Since 2006, Axelerant has been about excellence in business value and driven delivery supported by innovation through Open Source Application Development and Services. Specifically with Product Development, Axelerant is leading the way with Curamine, an all-in-one SaaS option for Redmine regarding open source management and development support.

CHALLENGE Axelerant is a mid-tier Open Source & IT Consultancy Company. With the diverse cobweb of technologies flooding the market, there is an increased demand for an unparalleled responsiveness and consistency while browsing a website. Axelerant approached us with an explicit need of a responsive website design. Their requirements primarily focused on their intent towards Social Community Service and building a Support System through Drupal in the global market.

SOLUTION Di-ályma came up with a design structure reflective of the website’s visual fluidity. A blend of lighter color schemes with an orange accent reflected the consistency with their color palette. A subtle mosaic texture was garnished in the background with a clever placement of Social Media icons echoing the brand’s objective of community embracement. The text was strategically drupalized to provide a distinct appeal to the website.

CAPABILITY Responsive Website Design Content Strategy

DATE 2013


SERVICE Brand Experience, Digital Identity

AXELERANT Industry – Information Technology

DIGITAL IDENTITY RESPONSIVE DESIGN

USER EXPERIENCE

RESPONSIVE WEBSITE DESIGN

iMINDS

iMINDZ Industry – Media & Marketing



CLIENT iMINDZ Learning Systems

BRAND iMINDZ

DISCIPLINE Digital Marketing

ABOUT THE CLIENT iMindz is an Integrated Marketing Services Agency helping organizations take strategic business decisions through offering creative Brand Marketing & Communication Services, and Research & Analytics based insights.

CHALLENGE iMindz was conceptualized as a Digital Marketing Agency. With a profusion of businesses & brands traversing the digital route, demand generated its own supply. They approached Di-ályma with a very rough, basic idea of the company’s would-be architecture, services and positioning.

SOLUTION Di-ályma helped in nurturing their inconsistent, vague idea into a stable & pragmatic structure after a series of round-table talks, brainstorming sessions and a copious amount of caffeine intake. Their services got a representation through well-crafted interactive banners. The home page of their website was specifically designed to demonstrate the dynamic media & marketing industry.

CAPABILITY Identity & Design Digital Identity Content Strategy Wordpress Development

DATE 2013

INDUSTRY Digital Marketing

SERVICE Digital Identity

iMINDZ Industry – Media & Marketing



WORDPRESS WEBSITE & BANNERS

ConnectC Partner & Client

ConnectC (Amsterdam, NL) Outsource Partner Industry – Branding, Media & Marketing



WEBSITE DESIGN

INTERNET RETAIL EXPO 2014

INTERNET RETAIL EXPO 2014 Industry – Internet Retail, Exhibitions, Events

BRAND STRATEGY & IDENTITY BRAND COLLATERALS


CLIENT Internet Retail Expo 2014

BRAND IRE 2014

DISCIPLINE Internet Retail

ABOUT THE CLIENT Internet Retail Expo (IRE) is the largest event focused towards online & multi-channel retailing in India. Since past four years IRE is empowering digital retail in India by motivating retailers to go online. It also helps online retailers to choose best practices and services by bringing product & service companies on a single platform.

CHALLENGE

SOLUTION

CAPABILITY Identity & Design Event Branding Exhibition Services

DATE 2014

INDUSTRY Events, eCommerce

SERVICE Event Branding

INTERNET RETAIL EXPO 2014 Industry – Internet Retail, Exhibitions, Events

BRAND STRATEGY & IDENTITY BRAND COLLATERALS


OFFICIAL EVENT BRANDING PARTNERS FOR INTERNET RETAIL EXPO 2014

HANU BPO

HANU BPO Industry – IT, BPO



CLIENT Hanu Software (India) Pvt. Ltd.

BRAND HANU

DISCIPLINE IT Solutions, BPO

ABOUT THE CLIENT Founded in 2002, Hanu is dedicated to developing effective outsourcing partnerships with clients in order to accelerate time to market, reduce operational cost, and empower them to devote more time to their core business. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing (BPO) services to independent software vendors (ISVs) and enterprises.

CHALLENGE

SOLUTION

CAPABILITY Identity & Design Brand Collaterals Content Strategy Digital Identity

DATE 2014


SERVICE Rebranding

HANU BPO Industry – IT, BPO



WEBSITE & MARKETING COLLATERALS

INDIA NOW JOURNEYS

INDIA NOW JOURNEYS Industry – Travel

BRAND COLLATERALS

CORPORATE BROCHURE

CORDON HOLIDAYS

CORDON HOLIDAYS Industry – Travel



CLIENT Cordon Holidays

BRAND Cordon

DISCIPLINE Travel & Tours

ABOUT THE CLIENT Cordon Holidays is a new venture strategically situated in the heart of the capital city, New Delhi at Gole Market, near Connaught Place, which works with a philosophy of making travel more comfortable and experiential. They have been doing business in Thailand through their parent company for the past 25 years.

CHALLENGE Cordon Holidays came to Di-ályma to redesign their collaterals and to make a new informational website to reflect its promise of not just offering lucrative packages to heavenly destinations but also striving towards making the journey more comfortable, experiential & memorable.

SOLUTION Di-ályma designed their collaterals to be an expression of their promise acknowledging this vision of the brand. Inheriting the legacy of its experience from its parent company, Cordon was presented a unique service provider sketching memorable experiences in the journey of life. The visual aesthetics of the website design are inherited and shout loud of the company’s Thai inheritance.

CAPABILITY Identity & Design Digital Identity Content Strategy Brand Collaterals

DATE 2013

INDUSTRY Travel, Hospitality


CORDON HOLIDAYS Industry – Travel



CORPORATE BROCHURE & WEBSITE

MINTZONE.in

MINTZONE Industry – Financial Services, Payments


E-COMMERCE WEBSITE MARKETING COLLATERALS

DIGITAL MARKETING

CLIENT Aadhaarup

BRAND Mintzone

DISCIPLINE Payment Gateway

ABOUT THE CLIENT Mintzone is an innovative technologically driven Company with a difference, providing an easy, simple and quick solution for people who undertake online payments.

CHALLENGE

SOLUTION

CAPABILITY Research & Analytics Brand Naming Brand Strategy & Positioning Identity & Design

DATE 2014

INDUSTRY Financial Services


MINTZONE Industry – Financial Services, Payments


E-COMMERCE WEBSITE MARKETING COLLATERALS

DIGITAL MARKETING

LOGO & TAGLINE

iLEADZen

iLEADZEN Industry – Managed Services, Business Management

BRAND IDENTITY BUSINESS STATIONERY

DIGITAL IDENTITY MARKETING COLLATERALS

CLIENT iLeadZEN

BRAND iLeadZEN

DISCIPLINE Lead Generation for BPO Services

ABOUT THE CLIENT iLeadZEN provides lead generation services for BPOs, which they can use to rapidly get qualified prospects into their sales cycle. iLeadZEN’s lead generation service is a combination of technology, data analytics and skilled pre sales agents. With their dialing platform, they can contact prospects in a faster and efficient manner thereby increasing the level of response, leads, conversions and sales.

CHALLENGE ileadZEN is an organization that personifies enthusiasm, innovation and ingenuity. They envision leading the market not by quantity brains, but by quality minds. They came to Di-ályma with a need to create a brand that communicates their philosophy of helping BPO businesses to realize their potential & impart growth enlightenment amongst their clients simultaneously promoting a time free work place for their employees.

SOLUTION Di-ályma created a unique identity for iLeadZEN and also designed their brand collaterals and website to initiate their presence in the industry. The soft color palette of the brand and website concurs with the calmness of the whole Zen appeal. The logo in red resembles the Buddhist - Ensō circle sign symbolizing wholesomeness and the cyclic occurrence of life that applies to the various phases of a business. The business collaterals were designed keeping the same consistency and a state of absolute peace was transferred by the created designs to its seekers.

CAPABILITY Research & Analytics Brand Naming Brand Strategy & Positioning Identity & Design Digital Identity (Parallax Website)

DATE 2013

INDUSTRY Lead Generation, Business Development


iLEADZEN Industry – Managed Services, Business Management



LOGO, TAGLINE, BUSINESS STATIONERY, WEBSITE

KUSHAL KUMAR

KUSHAL KUMAR Industry – Self Development Motivational Speaker

BRAND IDENTITY CONCEPTUAL PHOTOSHOOT


CLIENT Build Mental Health – Dayal Enterprises

BRAND Mr. Kushal Kumar

DISCIPLINE Self Development, Motivational Speaker

ABOUT THE CLIENT Mr. Kushal Kumar is a 60 years old motivational speaker. He has been teaching this 'way of life' to a large number of people- from young executives in leading corporates, to Gen Next, to the Silver generation etc. He pursued the study of the subtler side of the human being and qualified in various fields of yoga, Naturopathy, Vedanta and Holistic Stress Management.

CHALLENGE Mr. Kushal Kumar, an exceptional orator, is enlightening the path of his followers through his speeches and motivational ideas. Di-ályma was approached on the fact that along with self-improvement, true success can only be achieved through a unique self-packaging.

SOLUTION Di-ályma helped to rebrand Mr. Kushal Kumar’s personality by a focused Brand Strategy that was consistent with his image. Conceptual Photo Shoots were suggested and implemented as the first progressive step towards effective rebranding to bridge the difference between his real and perceived image.

CAPABILITY Photo Shoot Identity & Design

DATE 2013

INDUSTRY Personality Development

SERVICE Individual Branding

KUSHAL KUMAR Industry – Self Development Motivational Speaker

BRAND IDENTITY CONCEPTUAL PHOTOSHOOT


PHOTOSHOOT & BOOK COVER

NRAY

NRAY Industry - Printing, Media

BRAND IDENTITY DIGITIAL IDENTITY

CLIENT N-Ray Enterprises

BRAND NRAY

DISCIPLINE Branding, Printing, Packaging

ABOUT THE CLIENT NRAY is a full-fledged printing house providing complete range of high quality printing services, while employing the latest printing technology in the world. They believe that there is no better way to show off your professionalism than having a professionally printed and designed product conveying your message.

CHALLENGE NRAY contacted Di-ályma with a need of a brand and platform that should be able to portray its inherent thirst for quality, customization, and economical cum ecological print deliverables.

SOLUTION It was a delightful prospect of utilizing our acquired experience & design sensibilities to redesign the website of our business allies, NRAY. Our company’s strategic designs found its bedrock in NRAY’s high-end printing and packaging standards. Inherent to the roots of their business practices - their emphasis on green technology, the color scheme of the website was kept green & white. The whole content was strategized and presented cleanly with beautifully crafted taglines. The website was designed to give it a contemporary and vibrant outlook, just like the brand itself.

CAPABILITY Brand Strategy & Positioning Identity & Design Photo Shoot Digital Identity

DATE 2013

INDUSTRY Printing, Gifting


NRAY Industry - Printing, Media

DIGITIAL IDENTITY

BRAND WEBSITE

SELA QUI INTERNATIONAL SCHOOL

MARKETING COLLATERALS 2013 YEAR BOOK

CONFERENCE REPORTS SELA QUI INTERNATIONAL SCHOOL Industry – Education

CLIENT SelaQui International School

BRAND SelaQui

DISCIPLINE Education

ABOUT THE CLIENT SelaQui International School, Dehradun is one of the most dynamic upcoming boarding schools in India. The school’s vision is to be a value driven learning organization with excellence as its standard, where tradition and technology fuse with the best of the available research to provide the impetus for continuing learning and growth.

CHALLENGE SelaQui realized that their ambition and vision failed to translate in the design of their previous year’s Annual Year Book. They approached Di-ályma with a request to design their Annual Year Book for the year 2013, which should be reflective of the school’s quality of education and international standards.

SOLUTION The Brand Bee’s primary focus was on eliminating the dull elements in the report and incorporating a colorful yet interesting narrative to the book. Also, we segmented the year Book into ten sections relating to ten different experiences in the story. The divisions displayed a continuity of design elements & the infographics used exemplified the report. Other Brand Collaterals for their Leadership Conference were also designed keeping in mind the objective and persona, which we defined for SelaQui.

CAPABILITY Design Content Strategy Content Development

DATE 2013

INDUSTRY Education

SERVICE Brand Collaterals, Annual Year Book Design

MARKETING COLLATERALS 2013 YEAR BOOK

CONFERENCE REPORTS SELA QUI INTERNATIONAL SCHOOL Industry – Education

ANNUAL REPORT, OTHER CONFERENCE COLLATERALS

LOTUS VALLEY INTERNATIONAL SCHOOL

LOTUS VALLEY INTERNATIONAL SCHOOL Industry – Education

STATIONERY DESIGN INTERNAL BRANDING


CLIENT Lotus Valley International School

BRAND Lotus Valley

DISCIPLINE Education

ABOUT THE CLIENT Lotus Valley International School boasts of 2450 students with a sprawling campus set against an idyllic landscape of 12.5 acres, along the Taj Expressway that offers convenient accessibility to South, Central and East Delhi, Noida, Greater Noida and Ghaziabad. The school is from Pre – Nursery to Class XII and the medium of instruction is English. The school also offers The Young Learners' English Test (YLE) conducted by Cambridge International (U.K), the Key English Test (KET) and Preliminary English Test (PET) conducted by British Council.

CHALLENGE Lotus Valley International School, Noida, is a reputed school in the field of education for their vision of “striving towards excellence” in education and contributing to the society. The school lays emphasis on the holistic development of a child with a stress on honing the special abilities that every child possesses. The institution felt the need to refresh their personality by redesigning their internal Brand Collaterals in congruence with the vibrancy and the limitless potential of a growing child.

SOLUTION Di-ályma gave the school a set of new Brand Elements, which were filled with life, surprising and engaging with the audiences. These elements were designed in a way, so as to be able to use them over time or for special events. We were entrusted with the task of bringing out this inherent joviality and limitless possibilities in a child’s enthusiasm to grow, in their design deliverables, and we delivered. For instance, the cover of their magazine ‘Expressions’ was designed to exhibit the same shades of freedom and possibilities that blossoms in an open environment.


DATE 2013

INDUSTRY Education

SERVICE Internal Brand Collaterals Design

LOTUS VALLEY INTERNATIONAL SCHOOL Industry – Education

STATIONERY DESIGN INTERNAL BRANDING


INTERNAL COLLATERALS

AMBEY GROUP

AMBEY GROUP - ALPL Industry – FMCG, Agrochemicals

BRAND PROMOTION EVENTS & EXHIBITIONS


CLIENT Ambey Group

BRAND ALPL

DISCIPLINE Agrochemicals

ABOUT THE CLIENT With the inspiring success story of Ambey Group in the FMCG market, the company has successfully diversified to agricultural solutions ranging from a wide variety of formulations of insecticides, pesticides, herbicides, weedicides and fungicides, through their Brand Name ALPL.

CHALLENGE The Ambey Group is a highly passionate, energetic and growth oriented entity, which believes that success should be inclusive. ALPL, the Agrochemical subsidiary of the Ambey group approached Di-ályma with a requirement of innovatively designed & fabricated Exhibit Stalls in Thailand, China & Mumbai.

SOLUTION Based on the client’s corporate culture and brief, we designed not just an Exhibit Stall for them, but an irresistible experience to build a gateway between the brand & its potential clients. The consistent engineering and interactive design aided to increase the footfall along with transmitting an excellent visual experience to the audience.

CAPABILITY Exhibition Design Fabrication Brand Collaterals

DATE 2013

INDUSTRY FMCG, Agriculture

SERVICE Exhibition Services

AMBEY GROUP - ALPL Industry – FMCG, Agrochemicals

BRAND PROMOTION EVENTS & EXHIBITIONS


APG UNIVERSITY

APG UNIVERSITY Industry – Education

MARKETING COLLATERALS OUTDOOR HOARDINGS

OUTDOOR HOARDINGS

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• AND MANY MORE