PRESENTATION ON DALDA
FOODS LTD
Fahad
Nadeem
BBA-FAL12-
112 IB&M UET
LAHORE
DALDA’S HISTORY
Dalda begins in early 1930’s
In 1999 Unilever acquired International
Technology to evolve Dalda Banaspati to
Dalda VTF
In July 2004 Unilever Pakistan sold its
"Dalda" brand to Westbury Group
The company entered the pure-oil
segment in early 2007
Vision To create a healthy and a bright future for the generations to come.
To share our knowledge with people around the globe, for a better tomorrow.
To become consumer’s most trusted brand.
Mission
Deliver satisfaction and quality assurance to our consumers using state of the art technology.
Offer a work environment that inspires trust and loyalty in people.
Engage in continuous efforts to explore new horizons in our business.
MARKET OFFERINGS:-
Major Products Offered by Daldafoods are:
Banaspati Ghee
Cooking Oil
4 P’ S OF DALDA
PRICE :-
Price is the worth of product what consumers have
prepared to pay for it
Buyers concern is more important than that of seller’s
Dalda Oil Price of 1L 200 (Pak Rupee)
Dalda Oil Price of 2.5L 510 (Pak Rupee)
Dalda Oil Price of 5L 1025 (Pak Rupee)
PRODUCTS:-
Dalda VTF Banaspati
Dalda Cooking Oil
Manpasand Banaspati
Manpasand Cooking Oil
Dalda Canola Oil
Dalda Olive Oil
Planta cooking Oil
PROMOTION(ADVERTISEMENT):-
TV channels.
Newspaper
Magazines
PLACEMENT:-
Available at every store. The products of dalda are
available now in all over the Pakistan. At the binging these
products were available only in the big markets. But now
these Products are available easily.
MARKET SEGMENTS:-
Upper class
Upper Middle class
TARGET MARKETING:-
Families
Mostly Mothers
SWOT ANALYSIS:-
Strength
Weakness
Opportunity
Threats
STRENGTH:-
World Best Quality
second largest oil brand
Fairness
Trust
Accountability
WEAKNESS:-
Less sales
Less innovative
OPPORTUNITY:-
There are lot of opportunities for dalda to grow as they are
giving extensions to their existing products.
Growing population and awareness of the products are
also one of the major opportunities for dalda to prove its
quality and nutritional benefits of ingredients
exported to European Union Countries
THREATS & COMPETITORS
Habib
Seasons
Rafhan
Soya Supreme
Khalis
Imported Premium Brands
DALDA ‘S SPECIAL CUSTOMER
CARE
Dalda Cookbook
Dalda Expert Mom Awards
Dalda cooking kit
Dalda ka Dastarkhwan
Dalda Advisory Service
DALDA QUALITIES &
CERTIFICATIONS
Bureau VERITAS Quality (BVQI) certification of:
ISO 9001-2000 for Quality
ISO 14001-2004 for Environment
ISO 22000-2005 for Food Safety
OHSAS 18001-1999 for Occupational Health and Safety
HACCP certification for Hazard Analysis and Critical Control Points.