B R I E F
Various projects from different semesters.
C O N C E P T
The most powerful ideas are those we can’t
even define.
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / V A R I O U S
i n s t r u c t o r / V A R I O U S
B R I E F
Various projects from different semesters.
C O N C E P T
The most powerful ideas are those we can’t
even define.
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / V A R I O U S
i n s t r u c t o r / V A R I O U S
B R I E F
Various projects from different semesters.
C O N C E P T
The most powerful ideas are those we can’t
even define.
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / V A R I O U S
i n s t r u c t o r / V A R I O U S
DARE TO DREAM
/
3
DA R ETO
D R E A M/
4
TH I S BOOK I S DEDIC ATED TO MY PA R ENTS —黄義祥, 翁禎穗.
/
5
[ k u a n g ] / B e c ra z y. B e W i l d
DA R ETO
D R E A M/
6
[ k u a n g ]
B e c r a z y. B e W i l d .
You only have one life, but how many chances
do you have to fulfill your dreams? Dream crazy,
dream wild, dream those dreams even if people
think you are insane. Those dreams may make
you fall, and fall hard. But if birds can f ly, you
can too. As long as you dare to dream.
/
7
ELEVEN /10 END THE BAN ON LOVE/32 DREAM FACTORY /48 GRAVITY? /58 PLACEBO EFFECT /70 EXPECTATION IS AN ASS /76 SILENT SOUL /88 TAOISM /106 EVERY MOMENT, YOU LIVE /112 AERO /126 NEW BEGINNING /168
DA R ETO
D R E A M/
8
ELEVEN /10 END THE BAN ON LOVE/32 DREAM FACTORY /48 GRAVITY? /58 PLACEBO EFFECT /70 EXPECTATION IS AN ASS /76 SILENT SOUL /88 TAOISM /106 EVERY MOMENT, YOU LIVE /112 AERO /126 NEW BEGINNING /168
/
9
LISTEN, THERE’S A HELL OF A GOOD UNIVERSE NEXT DOOR. LET’S GO.— E. E. Cummings
DA R ETO
D R E A M/
010
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
p r o j e c t /
ELE V EN
c l a s s /
T YPOG R A PHY 3
s e m e s t e r /
2010 S PRING
i n s t r u c t o r /
A RIEL G R E Y
c a t e g o r y /
BOOKPOS TERS WATCH C A R DS
t y p e f a c e /
B LEN DER CHOLL A S L A B
01/11
/
011
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
12
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
B R I E F
Create a book design and a set of swatch cards for
Mohawk paper company using one of their paper
selection — via.
C O N C E P T
The first dimension is the line, the second dimen-
sion is the plane, the third dimension is the solid,
and the fourth dimension is space plus time. This
is the universe we live in, but what about beyond
this? For most of us, or maybe all of us, it’s impos-
sible to imagine a world consisting of more than
three dimensions. Are we correct when we intuit
that such a world couldn’t exist? Or is it that we
are simply cannot imagine extra dimensions? Let
via bring you to the journey from dimension one
to dimension eleven. Bon voyage!
/
13
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
14
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
15
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
16
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
17
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
18
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
19
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
2 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
21
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
2 2
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
2 3
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
24
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
2 5
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
2 6
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
27
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
2 8
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
29
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
3 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1
/
31
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E L E V E N
i n s t r u c t o r / A R I E L G R E Y
WHEN THE SUN RISES, IT RISES FOR EVERYONE.— Anonymous
DA R ETO
D R E A M/
32
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 2
p r o j e c t /
EN D TH E BA N ON LOV E
c l a s s /
G R A PH IC DES IG N 3
s e m e s t e r /
2010 S PRING
i n s t r u c t o r /
J EN NY J I
c a t e g o r y /
W EB S ITEPOS TER ST-S H IRTV IDEO
t y p e f a c e /
U N I V ER S
02/11
/
33
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E N D T H E B A N O N L O V E
i n s t r u c t o r / J E N N Y J I
DA R ETO
D R E A M/
3 4
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 2
B R I E F
Create a campaign series which includes three
posters, web pages, and a video for a non-profit
organization — marriage equality usa.
This project received Third Place in aiga sf
cause/affect competition.
C O N C E P T
Marriage is a basic human right and a personal
choice, marriage equality usa calls upon the
state and federal government to allow all couples,
regardless of sexual orientation, sex identity, or
gender identity, access to civil marriage with all
the state and federal rights, responsibilities, duties,
and protections that civil marriage includes.
In this campaign series, instead of using the
famous rainbow colors to represent gay rights, we
use American founding fathers’ quotes to demon-
strate that the idea of justice, liberty, and equality
are the basic rights for all human beings. The
whole meaning of ‘ founding fathers all hiding’ is
that they are ashamed that what they have said
but cannot be achieved by people yet.
/
35
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E N D T H E B A N O N L O V E
i n s t r u c t o r / J E N N Y J I
DA R ETO
D R E A M/
3 6
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 2
/
37
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E N D T H E B A N O N L O V E
i n s t r u c t o r / J E N N Y J I
DA R ETO
D R E A M/
3 8
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 2
/
39
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E N D T H E B A N O N L O V E
i n s t r u c t o r / J E N N Y J I
DA R ETO
D R E A M/
4 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 2
/
41
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E N D T H E B A N O N L O V E
i n s t r u c t o r / J E N N Y J I
DA R ETO
D R E A M/
4 2
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 2
/
4 3
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E N D T H E B A N O N L O V E
i n s t r u c t o r / J E N N Y J I
DA R ETO
D R E A M/
4 4
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 2
/
4 5
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E N D T H E B A N O N L O V E
i n s t r u c t o r / J E N N Y J I
DA R ETO
D R E A M/
4 6
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 2
/
47
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E N D T H E B A N O N L O V E
i n s t r u c t o r / J E N N Y J I
LIFE IS NEVER EASY FOR THOSE WHO DREAM.— Robert James Waller
DA R ETO
D R E A M/
4 8
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 3
p r o j e c t /
DR E A M FAC TORY
c l a s s /
PRINT 1
s e m e s t e r /
2010 S PRING
i n s t r u c t o r /
M EG U M I KIYA M A
c a t e g o r y /
POS TER S
t y p e f a c e /
S F S L A P S TICK
03/11
/
4 9
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / D R E A M F A C T O R Y
i n s t r u c t o r / M E G U M I K I Y A M A
DA R ETO
D R E A M/
5 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 3
B R I E F
Design three posters to promote the pantone
color matching system using a maximum of four
colors besides black.
C O N C E P T
Dreams are a sequence of perceptions, emotions
images, and ideas that occur spontaneously in the
brain during certain phases of sleep. Dreams are
related to the human subconscious, and they can
range from ordinary to weird, and surreal.
But do you really know the representations of
your dreams? In dream factory, you are going to
experience the wildest, craziest, and the most
vibrant dreams ever. Also, you will get to learn
the secret meanings of your deepest dreams.
/
51
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / D R E A M F A C T O R Y
i n s t r u c t o r / M E G U M I K I Y A M A
DA R ETO
D R E A M/
52
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 3
/
53
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / D R E A M F A C T O R Y
i n s t r u c t o r / M E G U M I K I Y A M A
DA R ETO
D R E A M/
5 4
/
55
DA R ETO
D R E A M/
5 6
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 3
/
57
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / D R E A M F A C T O R Y
i n s t r u c t o r / M E G U M I K I Y A M A
GRAVITY IS THE SAFETY ZONE OF STUPIDITY.— Anonymous
DA R ETO
D R E A M/
5 8
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 4
p r o j e c t /
G R AV IT Y ?
c l a s s /
IN DENTIT Y 2
s e m e s t e r /
2010 SU M M ER
i n s t r u c t o r /
DA R R ELL H AYDEN
c a t e g o r y /
B R A N DING
t y p e f a c e /
V ER L AG
04/11
/
59
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / G R A V I T Y ?
i n s t r u c t o r / D A R R E L L H A Y D E N
DA R ETO
D R E A M/
6 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 4
B R I E F
Develop a conceptual store — gravity?
C O N C E P T
With the concept ‘Defying Gravity,’ people can
rethink the possibilities and enjoy the unique anti-
gravity experience while entering the gravity?
salon and lounge. We want to convey the message
that there are plenty of ‘What ifs...’ in life, so peo-
ple are allowed to have a wide range of fantasies
in everyday life. So gravity? wants to ask you:
What if we live in a world without gravity, what
will it happen?
/
61
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / G R A V I T Y ?
i n s t r u c t o r / D A R R E L L H A Y D E N
DA R ETO
D R E A M/
62
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 4
/
63
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / G R A V I T Y ?
i n s t r u c t o r / D A R R E L L H A Y D E N
DA R ETO
D R E A M/
6 4
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 4
/
65
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / G R A V I T Y ?
i n s t r u c t o r / D A R R E L L H A Y D E N
DA R ETO
D R E A M/
6 6
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 4
/
6 7
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / G R A V I T Y ?
i n s t r u c t o r / D A R R E L L H A Y D E N
SALON
DA R ETO
D R E A M/
6 8
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 4
LOUNGE
/
69
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / G R A V I T Y ?
i n s t r u c t o r / D A R R E L L H A Y D E N
HOPE, THE BEST COMFORT OF OUR IMPERFECT CONDITION.— Edward Gibbons
DA R ETO
D R E A M/
70
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 5
p r o j e c t /
PL ACEBO EFFEC T
c l a s s /
PRINT 1
s e m e s t e r /
2010 S PRING
i n s t r u c t o r /
M EG U M I KIYA M A
c a t e g o r y /
POS TER S
t y p e f a c e /
M EM PH I S U N I V ER S
05/11
/
71
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / P L A C E B O E F F E C T
i n s t r u c t o r / M E G U M I K I Y A M A
DA R ETO
D R E A M/
72
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 5
B R I E F
Design a series of three posters for a medical
conference — placebo effect.
C O N C E P T
Belief is powerful medicine, even if the therapy
is fake. A placebo is a substance or other kind of
treatment that looks like a normal medicine or
treatment. The patients who are taking placebos
do not know that the treatments are shams. A
placebo can be a sugar pill, an injection, a liquid,
a procedure, or any other type of therapy. Place-
bos have helped ease pain, depression, anxiety,
Parkinson’s disease, and even cancer.
The three posters are designed to be upside down,
which demonstrate the idea of how placebos work
within patients’ conditioning and expectation.
/
73
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / P L A C E B O E F F E C T
i n s t r u c t o r / M E G U M I K I Y A M A
DA R ETO
D R E A M/
74
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 5
/
75
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / P L A C E B O E F F E C T
i n s t r u c t o r / M E G U M I K I Y A M A
I HOPE FOR NOTHING. I FEAR NOTHING. I AM FREE.— Nikos Kazantzakis
DA R ETO
D R E A M/
76
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 6
p r o j e c t /
E XPEC TATION I S A N A SS
c l a s s /
PRINT 2
s e m e s t e r /
2010 FA LL
i n s t r u c t o r /
ROL A N D YOU NG
c a t e g o r y /
BOOK
t y p e f a c e /
DF M ING M EDI U MG A R A MON D
06/11
/
7 7
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E X P E C T A T I O N I S A N A S S
i n s t r u c t o r / R O L A N D Y O U N G
DA R ETO
D R E A M/
78
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 6
B R I E F
Design a story book using only typography and
black and white.
C O N C E P T
An expectation is a belief that focuses on the
future, and may or may not be practical. The
results could generate the emotion of disappoint-
ment. People become to adapt to favorable or
unfavorable life experiences, which may lead to
positive or negative expectations of their life.
This is a book, which shows a person’s journey
from high expectations to high disappointments.
You will open this book with expectations and
close it with reality.
/
79
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E X P E C T A T I O N I S A N A S S
i n s t r u c t o r / R O L A N D Y O U N G
DA R ETO
D R E A M/
8 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 6
/
81
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E X P E C T A T I O N I S A N A S S
i n s t r u c t o r / R O L A N D Y O U N G
DA R ETO
D R E A M/
82
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 6
/
83
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E X P E C T A T I O N I S A N A S S
i n s t r u c t o r / R O L A N D Y O U N G
DA R ETO
D R E A M/
8 4
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 6
/
8 5
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E X P E C T A T I O N I S A N A S S
i n s t r u c t o r / R O L A N D Y O U N G
DA R ETO
D R E A M/
8 6
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 6
/
87
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / E X P E C T A T I O N I S A N A S S
i n s t r u c t o r / R O L A N D Y O U N G
SILENCE IS THE MOST POWERFUL SCREAM.— Anonymous
DA R ETO
D R E A M/
8 8
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 7
p r o j e c t /
S ILENT SOU L
c l a s s /
T YPOG R A PHY 3
s e m e s t e r /
2011 S PRING
i n s t r u c t o r /
A RIEL G R E Y
c a t e g o r y /
BOOKPOS TER S
t y p e f a c e /
A LW YN M ATRIX
07/11
/
89
> > > > > > > > > >
/ / / / / / / / / / / / / / / /
p r o j e c t / S I L E N T S O U L
i n s t r u c t o r / A R I E L G R E Y
DA R ETO
D R E A M/
9 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 7
B R I E F
Using experimental typography to design a
book and a poster for an educational conference
— music for a silent world.
C O N C E P T
What is music like when you can’t hear it?
Within the deaf and hard of hearing world, there
are people not only creating music, but people
who love and make music a part of their lives. We
cherish eyes, hands, motion, and rhythm. These
things are not only the basic elements of our daily
language, but also the art in deaf culture.
In this book you are going to experience the
contrast between silence and noise, and you will
learn how hearing-impaired people experience
music, vibration, motion, and rhythm through
their eyes and hands.
/
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p r o j e c t / S I L E N T S O U L
i n s t r u c t o r / A R I E L G R E Y
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p r o j e c t / S I L E N T S O U L
i n s t r u c t o r / A R I E L G R E Y
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p r o j e c t / S I L E N T S O U L
i n s t r u c t o r / A R I E L G R E Y
CULTURE IS ROUGHLY ANYTHING WE DO AND THE MONKEYS DON’T.— Lord Raglan
DA R ETO
D R E A M/
10 6
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 8
p r o j e c t /
TAOI SM
c l a s s /
PRINT 2
s e m e s t e r /
2010 FA LL
i n s t r u c t o r /
ROL A N D YOU NG
c a t e g o r y /
POS TER S
t y p e f a c e /
U N I V ER S
08/11
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p r o j e c t / T A O I S M
i n s t r u c t o r / R O L A N D Y O U N G
DA R ETO
D R E A M/
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p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 8
B R I E F
Design a culture.
C O N C E P T
Taoism was one of the most valuable philoso-
phies in ancient China, and Lao Tzu was one of
the most important philosophers of Taoism. Lao
Tzu believed in the concept of ‘Wu Wei,’ which
was very complicated and communicates multiple
meanings. It could mean doing nothing, creating
nothingness, not forcing, not acting, acting spon-
taneously, and going with the f low.
Outer alchemy was a tradition of Taoism, which
using different kinds of minerals such as cinnabar,
lead, mercury, and sulfur to create medicines and
elixirs. Taking medicines and elixirs might cause
physical changes within the body, and separation
from the soul.
The two posters exhibit the relationship between
Chinese ancient Taoism and modern western
culture. Here, you are able to transcend time, and
get to know two different cultures in different
periods of time.
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p r o j e c t / T A O I S M
i n s t r u c t o r / R O L A N D Y O U N G
DA R ETO
D R E A M/
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a s p i r a t i o n / N O . 8
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p r o j e c t / T A O I S M
i n s t r u c t o r / R O L A N D Y O U N G
IF YOU LOVE LIFE, DON’T WASTE TIME, FOR TIME IS WHAT LIFE IS MADE UP OF.— Bruce LeeDA R E
TOD R E A M
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a s p i r a t i o n / N O . 9
IF YOU LOVE LIFE, DON’T WASTE TIME, FOR TIME IS WHAT LIFE IS MADE UP OF.— Bruce Lee
p r o j e c t /
E V ERY MOM ENT, YOU LI V E .
c l a s s /
IDENTIT Y 2
s e m e s t e r /
2010 SU M M ER
i n s t r u c t o r /
DA R R ELL H AYDEN
c a t e g o r y /
B R A N DING
t y p e f a c e /
DIN
09/11
/
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p r o j e c t / E V E R Y M O M E N T . Y O U L I V E
i n s t r u c t o r / D A R R E L H A Y D E N
DA R ETO
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p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 9
B R I E F
Rebrand an existing company to differentiate
itself in the marketplace.
C O N C E P T
canon’s corporate philosophy is boiled down
to the word ‘Kyosei,’ meaning living and working
together for the common good. This philosophy
supports everything that Canon does, from deve-
loping sustainable production methods to offering
consumers more choice.
The original canon name and logo were created
to communicate the company’s global perspectives.
With the evolution of time and technology, the
new canon not only keeps the corporate heritage,
but also expands the spirit of canon to capture,
enhance, and express people’s everyday lives. The
world we live in, the communities we serve, and
the lives we embrace are all the treasures of life.
canon believes that ‘every moment, you live’ is
for a great reason./
115
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p r o j e c t / E V E R Y M O M E N T . Y O U L I V E
i n s t r u c t o r / D A R R E L H A Y D E N
DA R ETO
D R E A M/
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a s p i r a t i o n / N O . 9
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p r o j e c t / E V E R Y M O M E N T . Y O U L I V E
i n s t r u c t o r / D A R R E L H A Y D E N
The strong character of the sweeping inward stroke of the "C" is the main essence of Canon logo.
With the evolution of t ime and technology, the “a” new Canon has a more modern feel ing.
DA R ETO
D R E A M/
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p r o j e c t / E V E R Y M O M E N T . Y O U L I V E
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HOLD FAST TO YOUR DREAMS, FOR IF DREAMS DIE, LIFE IS A BROKEN WINGED BIRD THAT CANNOT FLY.— Langston Huphes
DA R ETO
D R E A M/
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p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 0
p r o j e c t /
A ERO
c l a s s /
PACK AG E 4
s e m e s t e r /
2011 S PRING
i n s t r u c t o r /
M ICH A EL OS BOR N E
c a t e g o r y /
PACK AG ING
t y p e f a c e /
VA RIOUS
t e a m m e m b e r /
K A RIN A LB ERTSSONA M A N DA G R AG ES W IN H UA NGKIHONG KIMA N DR E A Y U NG
10/11
/
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a s p i r a t i o n / N O . 1 0
B R I E F
The goal of this group project was to create a
subsidiary store to target — aero, which will be
the sophisticated higher-end division competing
with William Sonoma and Create & Barrel.
This project was featured at 2011 Dieline/How
live conference.
C O N C E P T
aero is committed to give our customers a wide
range of unique quality products from around the
world. Our motto, ‘Fine Global Living,’ inspires
every aspect of our brand. From the products we
offer, the sophisticated shopping experience, to the
focus on environmentally conscious elegance.
Each department will be represented by a stand-
alone brand with a unique personality, which will
be appropriate to its department and product line.
All brands will correspond to rules of the over-
reaching aero brand. /
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p r o j e c t / A E R O
i n s t r u c t o r / M I C H A E L O S B O R N E
k e y w o r d s /
ARTISAN, ECLEC TIC , CL A SSIC , UNDER STATED, ELEGANT
aero brand has the a ir of a sophist icated country
estate — rust ic, warm, charming, yet elegant, mod-
ern, g loba l and r ich. With a neutra l and welcoming
undertone. aero brand ’s r ichly designed product
div isions wi l l complement to create our diversif ied
and g loba l look.
DA R ETO
D R E A M/
13 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 0
k e y w o r d s /
AC TIVE, HE ALTHY, FRESH, ENERGETIC , SPIRITED
gaia brings a f resh perspect ive to the world of
sport ing goods. Our products and brand approach
create a new fusion of performance, athlet ics, and
act ive l i festyle that communicates a personal ity that
is hea lth-minded but with a subt le sense of humor.
k e y w o r d s /
SIMPLE, C ALM, EPICURE AN, CONTEMPOR ARY, CRISP
mesa brings the experience of exot ic resort and
relaxed bistro dining into the comfort of your own
home. The mesa phi losophy is “casua l gourmet,”
and each product is careful ly designed to inspire an
atmosphere of ease, comfort, and ef fort lessly f ine
dining in both k itchen and at the table.
k e y w o r d s /
ARTISAN, ECLEC TIC , CL A SSIC , UNDER STATED, ELEGANT
dolce has a play ful at t itude with a celebratory spir it
combined with an epicurean approach to create a
baking l ine. The products are cleverly innovat ive and
ultra funct ional, which makes the process of baking
as enjoyable as a result .
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a s p i r a t i o n / N O . 1 0
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i n s t r u c t o r / M I C H A E L O S B O R N E
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D R E A M/
15 0
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a s p i r a t i o n / N O . 1 0
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a s p i r a t i o n / N O . 1 0
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i n s t r u c t o r / M I C H A E L O S B O R N E
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D R E A M/
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a s p i r a t i o n / N O . 1 0
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i n s t r u c t o r / M I C H A E L O S B O R N E
DA R ETO
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a s p i r a t i o n / N O . 1 0
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i n s t r u c t o r / M I C H A E L O S B O R N E
DA R ETO
D R E A M/
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a s p i r a t i o n / N O . 1 0
/
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p r o j e c t / A E R O
i n s t r u c t o r / M I C H A E L O S B O R N E
DA R ETO
D R E A M/
16 0
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 0
/
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p r o j e c t / A E R O
i n s t r u c t o r / M I C H A E L O S B O R N E
DA R ETO
D R E A M/
162
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 0
/
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p r o j e c t / A E R O
i n s t r u c t o r / M I C H A E L O S B O R N E
DA R ETO
D R E A M/
16 4
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a s p i r a t i o n / N O . 1 0
/
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p r o j e c t / A E R O
i n s t r u c t o r / M I C H A E L O S B O R N E
DA R ETO
D R E A M/
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p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 0
/
16 7
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/ / / / / / / / / / / / / / / /
p r o j e c t / A E R O
i n s t r u c t o r / M I C H A E L O S B O R N E
EVERY END IS A NEW BEGINNING.— Anonymous
DA R ETO
D R E A M/
16 8
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 1
p r o j e c t /
VA RIOUS
c l a s s /
VA RIOUS
s e m e s t e r /
VA RIOUS
i n s t r u c t o r /
VA RIOUS
c a t e g o r y /
VA RIOUS
t y p e f a c e /
VA RIOUS
11/11
/
169
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p r o j e c t / V A R I O U S
i n s t r u c t o r / V A R I O U S
DA R ETO
D R E A M/
170
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 1
B R I E F
Various projects from different semesters.
C O N C E P T
The most powerful ideas are those we can’t
even define.
/
171
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/ / / / / / / / / / / / / / / /
p r o j e c t / V A R I O U S
i n s t r u c t o r / V A R I O U S
DA R ETO
D R E A M/
172
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 1
p r o j e c t /
H IG H SOCIET Y
c l a s s /
PRINT 2
s e m e s t e r /
2010 FA LL
i n s t r u c t o r /
ROL A N D YOU NG
c a t e g o r y /
POS TER
t y p e f a c e /
U N I V ER S CON DEN S ED
11-3/11
/
173
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p r o j e c t / V A R I O U S
i n s t r u c t o r / V A R I O U S
DA R ETO
D R E A M/
174
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 1
/
175
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p r o j e c t / V A R I O U S
i n s t r u c t o r / V A R I O U S
DA R ETO
D R E A M/
176
p o r t f o l i o / S W I N H U A N G
a s p i r a t i o n / N O . 1 1
p r o j e c t /
U R BA N FOR ES T PROJ EC T
c l a s s /
G R A PH IC DES IG N 2
s e m e s t e r /
2010 FA LL
i n s t r u c t o r /
THOM A S MCN U LT Y
c a t e g o r y /
BA N N ER S
t y p e f a c e /
U N I V ER S
11-2/11
/
17 7
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DON’T JUST DREAM IT, BE IT.— Thank You
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SPECIALTHANKS TO
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FA M I LY
My family is the most fantastic thing that has
happened in my life. Without you, my life would
not be as complete.
To my parents, who support me always, and let
me become a person that I can be proud of.
FAC U LT Y
Mary Scott, Roland Young, Ariel Grey, Jenny
Ji, Thomas McNulty, Megumi Kiyama, Michael
Osborne, Sami Saaud, Scott Rankin, Anitra
Nottingham, and Darrell Hayden. You all are my
greatest inspirations in my deign education.
F R I E N D S
To all of my friends, who have accompanied me
through this journey of my life.
OT H E R S
Thanks to all the amazing stuff that has made
my life so colorful. /
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B R I E F
Various projects from different semesters.
C O N C E P T
The most powerful ideas are those we can’t
even define.
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Various projects from different semesters.
C O N C E P T
The most powerful ideas are those we can’t
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Various projects from different semesters.
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DARE TO DREAM