Data & CreativityWhere does the Value lie?
1.25×10^(-22) ZB (zettabytes)
Actual product browsed
Never Visited
Active Users
Dormant
Time
What does Acquisition really mean?
1 2 3 4 5 6 7 8 9 100
5
10
15
20
25
30
35
40
% of post-click Sales from NEW customers
Fashion Retailer
An effective channel for delivering New Customers…
Matching User intent to Product Level Creative….
Promotional messaging to drive
greater interaction
Products viewed
Products recommen
ded
Branding consistent
with other activity
Recommendations drive Sales
ClassifiedTravel
RetailFashion
82%55%78%53%
Recommended
Products viewed
Source: Criteo Q1 2011 average
Date Optimisation
>40 days before departure
40-9 days before departure Tickets Purchase
d
London – Madrid29 Dec – 29 Jan
£75 Book Now
Peak bookin
g period
Return
Cheap flights from London - Madrid
29 Dec – 29 Jan
European Sale!
£50Return
Was £75
Book Now
Last minut
e incenti
ve
Cross-sell /
up sell
InterContinental Madrid The Westin Palace Aquaria Negresco
Book Now Book Now Book Now
Looking for Hotels in MadridFrom £59 per night incl B’fast
Marin and Kenshoo:Ability to benchmark
and manage performance across platforms.
Cross-platform bid management
Thank you