Data Privacy in Modern Advertisement [email protected]
facts first
disclaimer
private data
location
behavior
cookies
cookies
ad exchangers
RTB
data collection
opt in vs opt out
identity -cookie
-advertising id -email
tracking -google installer referrer -identifier matching id -fingerprint matching
-url with click id
fingerprinting
legislation - FTC Fair Information Practice - California Online Privacy Protection Act(OPPA) of
2003 - COPPA rule - Personally Identifiable Information [PII] - The UK Data Protection Act 1998 - The UK Privacy & Electronic Communications (EC
Directive) Regulations 2003 - Directive 2002/58/EC (the E-Privacy Directive) - Right to be Forgotten Ruling C-131/12
regulation
self regulation
Go Ahead Communicate with your clients in their context!
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mail us: [email protected]
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