M lti l St t
A Leader in Print Readership, operating in the highest growth markets in India
Multiple States
• Madhya Pradesh, Chhattisgarh, Rajasthan, Gujarat, Haryana, Punjab, Chandigarh, Maharashtra, Himachal Pradesh, Uttarakhand,Jh kh d J & K h i & D lhiJharkhand, Jammu & Kashmir & Delhi
• Launching Bihar shortly
Multiple Languages
• Hindi, Gujarati, Marathi and English
• 26% Urban population of India resides in Bhaskar Markets (excluding Delhi & Mumbai)
• 26 % of India’s total consumption based on Market Potential Value (MPV) is concentrated in Bhaskar Markets
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28 States 7 Union Territories
INDIA
6 Metros (English Play)
Less: 7 NE States(Non Focused Markets)
Less: 6 Union Territories(Non Focused Markets)
Remaining: (Major) 1 U.T.ChandigarhRemaining: Major 21States
Delhi, Mumbai, Chennai Hyderabad, Kolkata,
Bangalore
Hindi Bengali Oriya Marathi Gujarati Southern
DB Corp Andhra Pradesh
DB Corp
Madhya Pradesh
1 State 1 State
DB Corp DB CorpTamil Nadu
Kerala
Karnataka
ChattisgarhRajasthanHaryana PunjabHimachal Pradesh UttarakhandJharkhand
DB Corp
p
Jharkhand Jammu & Kashmir Bihar
Uttar Pradesh
DB Corp Target Expansion
Source: Indian Govt Web site
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• The 21st century is set to become India’s ‘urban century’
• More people will live in cities and towns than in the countryside for the first time
in its history
• In 1991, India had 23 cities with a million or more people. A decade later, it had
35. Currently estimated close to 60, this number is expected to cross 75 by
census 2011census 2011
• The major growth is happening in small and midsized towns.
Lit R t P h i P & biti i i Ti II d III• Literacy Rate , Purchasing Power & ambitions are growing in Tier II and III
cities, hence, language media is still to grow.
Source : Goldman Sachs
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REGIONAL MARKETS• Tier II & III cities are catalysts of growth in India Regional• Tier II & III cities are catalysts of growth in India, Regional
Newspapers dominate the market • SEC A & B Population is growing faster in Tier II & III Cities
*Tier I : Population > 4 Mn
Tier II : 1 Mn < Population <4 Mn
Tier III : Population < 1 Mn
Source: IRS Q3 2010
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Source: IRS Q3 ‘10
The Per Capita Income is growing faster in Tier II & III cities.‘Regional Language Newspaper to play a vital role’ – Group M Report
English40%
Indian Language gaining share of ad-pie Premium of English declining (On Value Basis)
Indian Language
40% 1,355
2,897
Indian Language
60%English60%
113
English Hindi
603
English Hindi
10Source: FICCI KPMG Report 2011, IRS 2010 Q4
2003 : Rs 42 bn 2010 : Rs 126 bn 2003 : 12x Premium 2010 : 4.8x Premium
BMW dealer in Jaipur sold 30 cars in 3 months
115 Mercedes booked in a day in Aurangabad
Punjab - 1400 Mercedes cars, 450 in Ludhiana
Coimbatore – Audi, Porsche sold 35 cars in 2009
Surat - 11 Mercedes (27 l - 3 c) sold in a month
0% f hi h d TV ld id50% of high end TVs are sold outside metros
TAG Heuer - 35 units, Rs. 2 lakhs each, in 3 months in Guwahati
Ludhiana 2nd to Delhi for Rs 1 crore+ watchLudhiana 2 to Delhi for Rs 1 crore+ watch
Cochin - fastest growing for small boats and yachts (2008-09)
Source: India Today 7th Jan’10; TeamBHP.com, 8th April’10; Business Today 16th Mar’10; E&Y
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KUTs : Key Urban Towns
UNIFORMLY DISTRIBUTED EBIDTA FROM OUR DIVERSIFIED MARKETSOur business in Madhya Pradesh, Chhattisgarh, Rajasthan, Gujarat, Haryana, Punjab, Chandigarh etc. individually contributes towards the EBIDTA, thus reducing the dependability on any one single market
EVEN DISTRIBUTION OF OUR 18.1 MN AVERAGE DAILY READERS
Readership – IRS 11 Q1
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Readership in ‘000 IRS ’10 Q3p Q
Hindustan 192
Prabhat Khabar 223
i ik J
Competition was fierceCompetition was fierce
Dainik Jagran 75
AIR figures in ‘000
Circulation figsRanchi city
JJ ’10 ABC
Hindustan 43512
Prabhat Khabar 67033
Dainik Jagran 18711
IRS = Indian Readership Survey
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p y
ABC= Audit Bureau of Circulation
Ranchi Jharkhand , Ranchi Jharkhand , 22 A t 201022 A t 201022 August 201022 August 2010
Dainik Bhaskar Dainik Bhaskar leader in SEC ABleader in SEC AB
Average Issue Readership Estimates
AIR Base
SEC SEC AB % of Total Reader BaseA B AB
Prabhat Khabar 303 60 58 118 39%Prabhat Khabar 303 60 58 118 39%
Dainik Bhaskar 270 66 62 128 47%
Hindustan 168 45 36 81 47%
The affluent truly appreciates quality content of Dainik Bhaskar The affluent truly appreciates quality content of Dainik Bhaskar
Dainik Jagran 92 14 17 31 34%
AIR: Average Issue Readership
SEC: Socio Economic Class
Figs in ‘000
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IMRB: Indian Market Research Bureau
Jaipur IRS 11 Q1
Average Issue Readership in ‘000s
Consistent Consistent Leaders from then Leaders from then
Dainik Bhaskar 1023Nearest Competitor 713
Chandigarh/ Haryana IRS 11 Q1
Dainik Bhaskar 1503till now…till now…
Dainik Bhaskar 1503
Nearest Competitor 1013
Ahmedabad IRS 11 Q1
Divya Bhaskar 1084
Winning is our Winning is our habithabit
Nearest Competitor 843
Amritsar IRS 11 Q1
Dainik Bhaskar 148
Nearest Competitor 103Nearest Competitor 103
Jalandar IRS 11 Q1
Dainik Bhaskar 137
Nearest Competitor 103
Ranchi AIR
Dainik Bhaskar 270
Nearest Competitor 303
IMRB Survey
IRS : Indian Readership Survey
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IMRB: Indian Market Research Bureau
11stst
Edition from Aurangabad, 2Edition from Aurangabad, 2ndnd EditionEditionEdition from Aurangabad, 2Edition from Aurangabad, 2 Edition Edition from Nashik and 3from Nashik and 3rdrd Edition Edition fromfrom JalgaonJalgaon……from from JalgaonJalgaon……
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Dainik Divya MarathiDainik Divya MarathiDainik Divya MarathiDainik Divya Marathi
A Teaser CampaignA Teaser CampaignUsing Hoardings BannersUsing Hoardings BannersUsing Hoardings, Banners, Using Hoardings, Banners, SMS and Newspaper Inserts SMS and Newspaper Inserts
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Decided to meet every Marathi reading households of Decided to meet every Marathi reading households of Aurangabad to understand their latent needs and Aurangabad to understand their latent needs and expectation from Newspaperexpectation from Newspaper
To survey 0.15 mn household in AurangabadTo survey 0.15 mn household in Aurangabad
(To arrive at above figures, a detailed analysis was done for (To arrive at above figures, a detailed analysis was done for the households with gas connections (0.17mn), electricity the households with gas connections (0.17mn), electricity connections (0 08 mn) telephone connectionsconnections (0 08 mn) telephone connectionsconnections (0.08 mn),telephone connectionsconnections (0.08 mn),telephone connections(0.07 mn),etc...)(0.07 mn),etc...)
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Recruited Padamshri Mr. Kumar Ketker, the most renowned Recruited Padamshri Mr. Kumar Ketker, the most renowned Marathi Editor since last 40 years.Marathi Editor since last 40 years.
Intensive training of surveyors for 10 days by experts on Intensive training of surveyors for 10 days by experts on body language and presentabilitybody language and presentability
A standardised contact method for the appearance and A standardised contact method for the appearance and behavior of the surveyorsbehavior of the surveyors
25 Computers deployed for data entry of the feedback forms25 Computers deployed for data entry of the feedback forms
20 telephone lines with a telemarketing team of20 telephone lines with a telemarketing team of20 telephone lines with a telemarketing team of 20 telephone lines with a telemarketing team of professionals for follow ups and thank you callsprofessionals for follow ups and thank you calls
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• Launched in 2006, now operates from 17 stations in 7 states
• The only Radio Company to have achieved EBIDTA positive within a short
span of 2.5 years only
• Advertisement revenue growth of 17 3% in Q1 FY2011-12 on YOY BasisAdvertisement revenue growth of 17.3% in Q1 FY2011 12 on YOY Basis
• Achieved EBIDTA margin of 14% in Q1 FY2011-12
• Strong Competitive advantage because of knowledge of consumers & advertisers, in these markets
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ParticularMature
Editions(Q1 FY12)
Emerging Editions
(Q1 FY12)
Rs MN
Topline 3183.3 219.4
EBIDTA(before pre-opex) 1181.1 -112.1
EBIDTA (after pre-opex) 1180.9 -173.4p p )
EBIDTA % 37.1% -79.0%
Revenues (INR MN) Revenues (INR MN) PAT (INR MN)PAT (INR MN)
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Revenue Advertisement Revenue
Revenue Breakdown Q1 FY2012 Revenue Growth DriversUpward revision of ad rates at national and local level
High focus on Retail Advertisers driving growth
Over all Economic Conditions areOver all Economic Conditions are positive, resulting in improved advertisement market sentiments
Further consolidation in existing markets and expansion into new territories
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Newsprint Cost to Total Cost Personnel Cost to Total Cost
Other Operating Cost to Total Cost Gross Fixed Assets (INR MN)Other Operating Cost to Total Cost Gross Fixed Assets (INR MN)
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Year EndedYear Ended Quarter ended Quarter ended
Particulars (INR million) March-09 March-10 March-11 June-10 June-11 Growth %
Advertising Income 7,256 8,086 10,016 2357 2832 20.2%
Circulation Revenue 2,009 2,118 2,144 537 568 5.7%
Total Income 9,610 10,630 12,652 2987 3537 18.4%
Newsprint (4,075) (3,279) (3,838) (832) (1,184) 42.3%
Other Operating Expenditure (4,062) (3,922) (4,783) (1,019) (1,350) 32.5%
Total Expenditure (8,137) (7,200) (8,621) (1,851) (2,534) 36.9%
EBITDA 1,473 3,429 4,031 1136 1004 -11.7%
EBITDA Margin 15.3% 32.3% 31.9% 38.0% 28.4%
Net Profit 476 1,828 2,585 717 611 -14.8%
Net Worth 2,360 6,361 8,610 7131 8799
Secured Long Term Gross Loan 4,595 2,394 1,745 2300 1700
Cash & Bank Balance 452 1,960 1,731 2093 1963
Secured Working Capital Loan 817 573 337 430 234Secured Working Capital Loan 817 573 337 430 234
Total Secured Gross Debt 5412 2966 2082 2730 1935
Net Block (Fixed) 6471 6475 7358 6515 7470
ROCE 15% 31.9% 32.8% 35.6% 35.0%
RONW 20% 28 7% 30 0% 36 2% 28 8%
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RONW 20% 28.7% 30.0% 36.2% 28.8%
Chairman - 42 years of experienceServed as Chairman of FICCI of the MP region
Ramesh Chandra Agarwal
Managing Director of DBCL25 years of experience in the publishing and newspaper business
Sudhir Agarwal
17 years of experience. Won the E&Y ‘Young Entrepreneur of the Year 2006 ’ Awarddistinction of being the youngest chairman of Indian Newspaper Society for MP region
Girish Agarwaal
11 years of experience in the publishing business Heads entire Production, IT and Technology for DBCL
Pawan Agarwal
Managing Director at Warburg Pincus India Private Ltd Niten Malhan
Heads the Piramal Group in IndiaAjay Piramal*
Executive Chairman of Ogilvy & Mather Pvt Limited, IndiaPiyush Pandey*
Previously the Chairman & Executive Director at Central Bank of India and Chairman & Managing Director of Vijaya Bank
Kailash Chandra Chowdhary*
Vice-President of BIR Brussels, the International Authority in Non- Ferrous Metals Ashwani Kumar Singhal*
A member of the planning group sub-committee of the Union Planning Commission of IndiaHarish Bijoor*
* denotes Independent Directors.
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