Beyond MobileBeyond Web
dConstruct 7 September 2012
@scottjensOn
???
Default Thinking
We look at the present through a rearview mirror ;we march backwards into the future
Marshall McLuhan
Perspective is worth 80 IQ points- Alan Kay
mobile apps die?
Web site
Store
Product
Trend 1: App Glut
Web site
Store
Product
Trend 1: App Glut
Value > PainValue
Value > PainPain
Value > Pain
Value > Pain
Value > Pain
Value > Pain
Triumph of the Mundane
“Zombie Apocalypse of smart devices”
Trend 2: Size and cost reduction
Trend 3: Devices leverage other platforms
1 App Glut
2 Size and cost
reduction
+ 3Devices leverage other platforms
+
= ?
Haven’t we seen this before?
Haven’t we seen this before?
Haven’t we seen this before?
Indexing vs Ranking
Just-in-time interaction
Insanity is doing exactly the same thing....and expecting a different result.Einstein
Paradigm Shift
Kuhn Cycle
Kuhn Cycle
Normal Science
Model Drift
Model Crisis
Model Revolution
Paradigm Change
Kuhn Cycle
Normal Science
Model Drift
Model Crisis
Model Revolution
Paradigm Change
Galileo
What is our model crisis?
Software Buy Install Reuse
What is our model crisis?
Experience Discover Use Forget
Software Buy Install Reuse
The problem? the ‘browser ghetto’
C:\
Discovery Service
Discovery Service
Discovery Service
2:12 PM3G
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Notifications
New SMS from David
Crêpes Justine
T-Mobile Clear
Nearby
Toyota Prius
Maria Jenson
Bang & Olufson
Notifications
New SMS from David
T-Mobile Clear
Notifications
New SMS from David
2:12 PM3G
2:12 PM3G
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Notifications
New SMS from David
Crêpes Justine
T-Mobile Clear
Nearby
Toyota Prius
Maria Jenson
Bang & Olufson
Notifications
New SMS from David
T-Mobile Clear
Notifications
New SMS from David
2:12 PM3G
2:12 PM3G
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Notifications
New SMS from David
Crêpes Justine
T-Mobile Clear
Nearby
Toyota Prius
Maria Jenson
Bang & Olufson
Notifications
New SMS from David
T-Mobile Clear
Notifications
New SMS from David
2:12 PM3G
2:12 PM3G
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Notifications
New SMS from David
Crêpes Justine
T-Mobile Clear
Nearby
Toyota Prius
Maria Jenson
Bang & Olufson
Notifications
New SMS from David
2:12 PM3G
2:12 PM3G
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Notifications
New SMS from David
Crêpes Justine
T-Mobile Clear
Nearby
Toyota Prius
Maria Jenson
Bang & Olufson
Notifications
New SMS from David
2:12 PM3G
2:12 PM3G
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Notifications
New SMS from David
Crêpes Justine
2:12 PM3G
2:12 PM3G
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Notifications
New SMS from David
Crêpes Justine
2:12 PM3G
2:12 PM3G 2:12 PM3G
Question: But web apps suck...
Question: But web apps suck...
Micro Functionality
Question: But web apps suck...
Question: A smart toaster, really?
Question: A smart toaster, really?Use my phone, really?
Question: A smart toaster, really?Use my phone, really?
Question: A smart toaster, really?Use my phone, really?
Liberated Interactivity
Question: A smart toaster, really?Use my phone, really?
Question: No company will do this, no money...
We have to think in layers
Question: No company will do this, no money...
We have to think in layers
1. Discover
2. Interact
3. Communicate
4. Organize
Question: No company will do this, no money...
We have to think in layers
1. Discover
2. Interact
3. Communicate
4. Organize
Question: No company will do this, no money...
We have to think in layers
1. Discover
2. Interact
3. Communicate
4. Organize
Wireless protocol
HTML
RESTFUL
Mix open/closed
Question: No company will do this, no money...
2:12 PM3G 2:12 PM3G
2:12 PM3G 2:12 PM3G
2:12 PM3G 2:12 PM3G
JIT ecosystem
What is our perspective?
1. Apps prevent Just-in-time interaction
2. Model shift from Software to Experience
3. A discovery service breaks out of the ‘browser ghetto’ (Native + Web)
4.Everything we need lying at our feet.We are the next Apple
