WHY DO PEOPLECARE SO MUCH ABOUT CELEBRITIES?
WE’RE JUST AS CURIOUSABOUT HUMAN BEHAVIORAS YOU ARE.
OUR DATA
OUR DATA
2000 The year Decipher was founded
25 Years of senior-level experience
120 Number of employees
3 Offices (Fresno, Portland & LA)
0 Amount of work we outsource
OUR SERVICES
OUR SERVICES
Online Survey Programming
Sampling
Data Processing & Interactive Dashboards
Online Reporting
Custom Community Development
ONLINE SURVEY PROGRAMMING
And introducing
Beacon™BeaconSurvey & Reporting tools
EMERGING REPORTING STRATEGIESDATA MANAGEMENT & INTERACTIVE DASHBOARDS
ABOUT DECIPHER’S DATA PROCESSING TEAM
Full-time data processing staff
• Quantum powered
• Specializing in….
• Conjoint studies
• Large scale tracking studies
• Mixed-mode methodologies
Large scale data management and data mining services
TODAY WE’LL COVER
Traditional Data Management (where we started…)
• Data tabulations
• Database management
Technological Advancements (where we’ve been…)
• Online reporting & charting• Online reporting & charting
Data Management…Evolved (where we’re at…)
• Custom data management
• Interactive dashboard reporting
TRADITIONAL DATA MANAGEMENT (WHERE WE’VE BEEN)
• Coding (in Excel)
• Data tabulations (UNCLE, WinCross)
Remember the days of keypunching?Remember the days of keypunching?
• Excel or Access databases for normative data
TECH ADVANCES (WHERE WE’VE BEEN)
Client portal
• Single secure location
• Change management
• Field reporting
• Data reporting / data export
NO TOUCH
PROCESS( )• Data reporting / data export
• Report construction
• Projects stored indefinitely
• Multiple / custom access levels for projects
• Easy access to survey testing & editing, field monitoring reports,
data downloads and reporting environments
WHERE WE’RE AT…AND WHERE WE’RE GOING
DATA MANAGEMENT TODAY
• Data automation
• Typing/segmentation tools
• Database generation
EVOLVED!( )• Database generation
• Database management
• Style formats
INTERACTIVE DASHBOARDS
Benefits…
• Resources
• Timing
• Post Processed Data
• Customization
• Trackers
Scenario Approaches
DEMO TIME!
COMING SOON….
Cross platform
Totally no-touchMobileMobile
Access from any mobile device
WE’D LOVE TOPARTNER WITH YOUPARTNER WITH YOUTO GET TO THE RIGHT DATA
BY ASKING THE RIGHTQUESTIONSSTARTING WITHSTARTING WITH
WHY?
