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Confidential: Debix, Inc.
Introducing the Debix
Instant
Authorization
Network
Identity Protection Instant Authorization
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We Asked Consumers What TheyWant
2
Other, pleasespecify, 5%
Assists you inresolving yourcase, after your
information is usedfor fraud, 19%
Detects [monitors]fraudulent use of
your
information, 20%
Prevents yourinformation from
being usedfraudulently, 56%
n = 441Base: Data breach victims
Javelin Strategy & Research
Q8: If a company or institution that experienced a data breach of yourpersonal information offered you an identity protection service, would youmost prefer a service that...(Select one only)
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We Asked Organizations What theIdeal Breach Solution Would Do
01/02/11 3
Stop attacks against breach victims
Determine if breached data is being used or not
Find the criminals Do it for less than traditional credit monitoring
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Standard Breach Remedy (CreditMonitoring) Falls Short
01/02/114
Consumers Credit FileCredit Monitoring alerts
1
23
Credit monitoring does not stop attacks
Consumers become victims
Criminals are long gone
1) Thief applies for a credit card
2) Bank pulls credit file and opens the account
3) Days later, the consumer notified about the fraud
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Debix Raised the Bar
5
Consumers Credit FileFraud Alert!
Call Debix to authorize
1) Thief applies for a credit card
2) Bank pulls credit file and sees fraud alert
3) Bank calls Debix and Debix automates and secures the authorization process.
1
2
3
Debix performs the authorization electronically
Highly scalable / fully automated platform (15k transactions per month)
Technology solution to ID theft problem
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Consumer Case Study
Confidential: Debix, Inc. 6
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Leading Organizations Switched toDebix
Government
Los Angeles Police Protective League
State of Ohio
State of Connecticut
State of Alabama
Nashville Metro
State of Louisiana
Education
Ohio State University
Penn State University
Vanderbilt University
University of Pennsylvania
Connecticut College
Healthcare
Tenet Healthcare Coventry Healthcare
Yale Medical Group
Fresenius Medical Care
Molina Health Care
Confidential: Debix, Inc. 7
Enterprise
Accenture
Assurant
Symantec
Financial Services
MetLife
Principal Financial Group
Liberty Savings Bank
Bellwether Community Credit Union
American Business Bank
Retail
Home Depot
H&R Block American Greetings
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#1 Reason They Switched
Stop Attacks Against Consumers
01/02/11 Confidential: Debix, Inc. 8
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Electronic Network is theElectronic Network is the
FoundationFoundation
9
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Debix Stops Credit Attacks
Credit Monitoring DOES NOT
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Is Your Information Being Used?
01/02/11 11
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Instant Notification When AttacksOccur
01/02/11 Confidential: Debix, Inc. 12
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OnCall Investigation Report
01/02/11 Confidential: Debix, Inc. 13
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Correlate Attacks to the Breach
01/02/11 14
Data Usedby thieves
Number of Days
Percent
ofAtta
ck
sStopped
Normal Level of Attacks1%
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You Will Know if Your Information isUsed
01/02/11 15
CreditMonitoring
Real-time visibility when an attack occurs
OnCall investigation into each attack
Analysis showing relationship to the breach
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What are you doing to find the Criminals
and stop them?
01/02/11 16
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Debix in Action a true story
17
Employee and Partner Data
including SSN, DOB, and
Credit Card Accounts
Criminals stole employee records from Aware Web
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18
Jeremy thought hedid the right thing,
notified everyone and
bought protectionJeremy Zeigler
CEO, AwareWeb
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24 Employees Became Victims
19
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Debix Stopped the Attacks andInvestigated
20
KATIE
Suspects: Organized group of
criminals who regularly break into
peoples mailboxes, homes and
offices and steal person information
to commit identity theft.
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Debix Can Find and Stop theCriminals
01/02/11 21
CreditMonitoring
OnCall Investigation Unit identifies suspects
Debix retired police officers serve hot cases
Assist local law enforcement
Remember: These attacks are deeply personal and your commitment to
pursue the criminals makes a real impact on consumers.
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We Havent Forgotten Those WhoWant Monitoring
23
Other, pleasespecify, 5%
Assists you inresolving yourcase, after your
information is usedfor fraud, 19%
Detects [monitors]fraudulent use of
yourinformation, 20%
Prevents yourinformation from
being used
fraudulently, 56%
n = 441Base: Data breach victims
Javelin Strategy & Research
Q8: If a company or institution that experienced a data breach of yourpersonal information off ered you an identity protection service, would youmost prefer a service that...(Select one only)
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But We Couldnt Bring Ourselves toSend Those Generic Email Alerts
This is a Credit Monitoring Alert!
Dear Julie Fergerson,
There has been a change to your credit file. Please go to www.xxxxxx.com.
1)Log in with your username and password
2)Go to detection tools
3)On the Credit Monitoring button, click on the Red Alert link.
Thank you,xxxxxxxxxxxx
http://www.xxxxxx.com/http://www.xxxxxx.com/8/8/2019 Deck.4.20.09
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Or Send You to Your Computer to Loginin and Navigate Five Screens to See
the Alert
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So We Reinvented Credit Monitoring
Debix now featuring
credit monitoring alerts
01/02/11 26
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Next Product: Debix Choice (Q2 2009)
27
Consumers Credit FileCredit Monitoring feed
Debix reinvents credit monitoring
1. Picks up account takeover (address changes)2. Identifies accounts from creditors who fail to call before opening accounts
1
2
Credit monitoring via Debix phone call
Press star key to investigate immediately
Makes Debix a safe choice with organizations
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Choice
Choose the level of protection that is right for you
01/02/11
28
Organization selectable
Consumer selectable
Debix Choice
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29
Turnkey Breach ResponseTurnkey Breach Response
ServicesServices
Features Choice Full Service
Price $45 $TBD
One year of enrollment
Online Enrollments & Mail-inEnrollments
Breach Notification Support Call Center Support Phone Based Registration
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Debix Preferred MembershipProgram
30
Debix Pre-Breach Programo Expanded pre-breach readiness
o Free - First 120 activation codeso 15% discount from pre-breach pricing
Employee Benefit Programo Financial Identity Theft Restoration for all employees
o Free for all employeeso 12 Month Subscription can be auto-renewedo Dedicated enrollment site and dedicated enrollment
windowo 50% Discount to Upgrade to the DebixChoice
platform (approximately $49)
Monthly Subscription Fee based on number of
employees
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Questions
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One Year Free Subscription
http://www.debix.com/thankyou
Incident Response Workbook
http://www.debix.com/workbook
Consumer Survey On Data BreachNotification can be downloaded at
http://www.debix.com/javelin
Debix Identity Theft Studyhttp://www.debix.com/research
http://www.debix.com/thankyouhttp://www.debix.com/video.phphttp://www.debix.com/javelinhttp://www.debix.com/researchhttp://www.debix.com/researchhttp://www.debix.com/javelinhttp://www.debix.com/video.phphttp://www.debix.com/thankyou