Definition – StrategyStrategic Human Resource Management
Prepared By
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Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Definition – Strategy
• Strategy is about deciding
where you want to go and
how you mean to get there.
• A strategy is a declaration of
intent: ‘This is what we want
to do and this is how we
intend to do it.’
Definition – Strategy
• Strategies define longer-term
goals but they are more
concerned with how those
goals should be achieved.
Strategy is the means to
create value. A good strategy
is one that works, one that
guides purposeful action to
deliver the required result.
Definition – Strategy
• Strategy is the determination
of the basic long-term goals
and objectives of an
enterprise, and the adoption
of courses of action and the
allocation of resources
necessary for carrying out
these goals. - (Chandler, 1962)
Definition – Strategy
• Strategy is a set of
fundamental or critical
choices about the ends
and means of a business.
- (Child, 1972).
Definition – Strategy
• Strategy is the direction and
scope of an organization over
the longer term ideally, which
matches its resources to its
changing environment, and in
particular, to its markets,
customers and clients to meet
stakeholder expectations. -
(Johnson and Scholes, 1993)
Definition – Strategy
• Business strategy is
concerned with the match
between the internal
capabilities of the company
and its external
environment. - (Kay, 1999).
Definition – Strategy
• A strategy, whether it is an HR
strategy or any other kind of
management strategy, must
have two key elements: there
must be strategic objectives, and
there must be a plan of action. -
(Richardson and Thompson,
1999).
Definition – Strategy
• The emphasis (in
strategy) is on focused
actions that differentiate
the firm from its
competitors. - (Purcell,
1999).