Prepared By
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Definition of strategy
• According to Porter
(1996), “Strategy is about
being different. It means
deliberately choosing a
different set of activities
to deliver a unique mix of
value”.