How cool is our technology?
Dennis van der Veeke CTOArjan van Rooijen Chief Evangelist
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2014 2015 2016
Sc
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of
CX
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logy)
Art
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Seamless IntelligentPredictive
Aggregate AutomateAccelerate
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SDL Confidential
CONTEXT SERVICES
Shared
Customer ProfileDecision EngineContext Engine
Brand / Health Monitoring
Journey Analytics
Automated Translation
Translation Workspace Translation Memory
Industry Solutions
Deployment
Options
DATA & SERVICE INTEGRATION
SaaS / PaaS
Hybrid
On-Premises
Experience Management
Digital Marketing
eCommerce Optimization
Web Optimization
Digital ExperienceSelf-Service Support
Structured Content
Technical Documentation
Collaboration
Knowledge Center
Language
Customer Analytics Audience Analytics and Segmentation
Technical Publishing
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• Global• Hyper-relevant• Personal• Omnichannel• Contextual• Integrated• Seamless• Engaged
Experience
=
Your formula for CX success
Context
x• Device• Channel• Language• Location• Activity• Date/Time
Data
• Customer Profile• Purchase History• Demographic• Industry• Downloads• Social Media • Customer Support
Content
• Video• Blogs• Case Studies• Research• Landing Pages• Microsites• Social Posts• Whitepapers
Powering A New Way to Think About Digital Marketing
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Demo Context Engine
Real-time access to
profile, behavioral and
historical data
Connected service
extensions
Data-driven
personalization
improves marketing
ROI by 15%-20%
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2014 2015 2016
Sc
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CX
(te
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no
logy)
Art
of
CX
(exp
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Seamless IntelligentPredictive
Aggregate AutomateAccelerate
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Digital Experience Accelerator
o Production ready web application
○ New template paradigm decouples dynamic
content, presentation and style
○ Out-of-the-box adaptive design framework
○ Global ready
○ 1st design agency friendly WCM system
Decrease time to
“experience” by 20%
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The blending of commerce and marketing
“Emotional Commerce is all about taking the best offline shopping
experiences—of being lured in by storefronts, of browsing through
assortments and colors; it is the joy of the hunt and finding
something fabulous—having fun while shopping—and making that
entire experience even more amazing online.”
Jason Goldberg, CEO Fab.com
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Blended eCommerce experience
○ eCommerce throughout your site, not “in the shop”– No more “click here to find this
product in our shop site”
○ Immersive shopping experience
○ Editorial freedom, while keeping dynamic principles of catalog-driven sites– Easily determine what can and
cannot be modified by content editors
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Complete cloud
translation platform
Integrated with
SDL CXC
Demo Integrated Language Cloud
Over 78% more likely to buy if
communication in their
language
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Accelerating Language Solutions
New platforms address the unique language translation
challenges of each industry
XMT, the next generation of
machine translation technology
released
Improved user productivity for
industry's #1 and #2 translation
management systems:
SDL WorldServer and SDL TMS
FinanceTravel &
Hospitality
Manufact-
uring
Life
SciencesGlobal
MarketingConsumer
ElectronicseCommIT /
Technology
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Innovation Focus
Increasing Business Agility by Empowering Marketing Users
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DXA | Sites | Experience Manager
Work agile and
reduce time to
market
Edit content and
adapt to multiple
channels using
Experience
Manager
Reduce
implementation
time with DXA Choose from build-in
Site Types &
Page TemplatesBreak
dependency on IT,
focus on creativity
Launch Sites to global
audiences using
simple wizards
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Site Analytics
Preconfigured to
solve business
problems, based on
industry best
practices
Flexible Dashboards
coming to SDL Web Understand your
audience and their
behaviorChoose from various
out-of-the-box
business dashboards
Follow your Site’s
performance
using a variety of
metrics
Gain insights and
quickly react by
navigating to related
content using
Experience Manager
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Content Reports & Team Performance
See what’s in
progress and what’s
being published
Content reports for
editorial teams
See what your
team is working on
and who the top-
contributors are
Track work in
progress and time
to market
Keep an eye on
global & local
content changes
Follow workflow
processes and
track approval
status
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Stay in control, wherever you are
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Digital Experience
Accelerator
Deploy new
websites at least
20% faster than
ever before
73% increase in addressable global
market opportunity
Language Solutions
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Predictive
Predictive insight-driven
decisions powering increased
customer engagement
Accelerate
Rapidly orchestrate interactions
based on global insights across
the entire connected journey
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2014 2015 2016
Seamless IntelligentPredictive
Aggregate AutomateAccelerateS
cie
nc
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f C
X
(te
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logy)
Art
of
CX
(exp
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)
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o Enables off-the-shelf digital experiences
o Deliver blended contextual experiences
through semantic content models
o Aligned with industry standards and
agency best practices
Instant Multi-Channel Experiences
o Multi-Tenant SaaS solution
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Intelligent
Intelligent and hyper-relevant
experiences
Driving increased conversions
Automate
Increase speed and accuracy
Next-generation machine
learning & advanced algorithms
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2014 2015 2016
Sc
ien
ce
of
CX
(te
ch
no
logy)
Art
of
CX
(exp
eri
ence
)Aggregate
Simplified deployment
through integrated
solutions in the cloud &
common user experience
AutomateIncrease speed and
accuracy with next-
generation machine
learning and advanced
algorithms
AccelerateRapidly orchestrate
interactions based on global
insights across the entire
connected journey
SeamlessSeamless customer
experiences across
complete customer
journey
IntelligentIntelligent and hyper-
relevant experiences
delivering increased
conversion
PredictiveProactive insight-driven
decisions powering
increased customer
engagement
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Global Customer Experience Management