INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
DESIGN RESEARCHStartup AcceleratorsCompetitive Landscape 1
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INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
Introduction:
Entrepreneurs have a wide range of options for external investment and advice. Accelerators and angel investors often collaborate but are also competing to attract the highest quality deal-flow.
Innovation Warehouse needs to find a way to differentiate its offer from the rest of the marketplace.
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHSTARS LOGO
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHSTARS WEbSITE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHSTARS SOCIAL mEDIA
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
TECHSTARS SPACE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SPRINGbOARD LOGO
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SPRINGbOARD WEbSITE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SPRINGbOARD SOCIAL mEDIA
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SPRINGbOARD SPACE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
HACk fWD LOGO
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
HACk fWD WEbSITE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
HACk fWD SOCIAL mEDIA
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
OxyGEN ACCELERATOR LOGO
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
OxyGEN ACCELERATOR WEbSITE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
OxyGEN ACCELERATOR SOCIAL mEDIA
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
OxyGEN ACCELERATOR SPACE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
OxyGEN ACCELERATOR SPACE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
DOT fORGE LOGO
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
DOT fORGE WEbSITE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
DOT fORGE SOCIAL mEDIA
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
WEb fWD LOGO
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
WED fWD WEbSITE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
WEb fWD SOCIAL mEDIA
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
WEb fWD SPACE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SEEDCAmP LOGO
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SEEDCAmP WEbSITE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SEEDCAmP SOCIAL mEDIA
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
SEEDCAmP SPACE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
EmERGE VENTURE LAb LOGO
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
EmERGE VENTURE LAb WEbSITE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
EmERGE VENTURE LAbS SOCIAL mEDIA
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
EmERGE VENTURE LAbS SPACE
INNOVATION WAREHOUSE
© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson
Conclusion:
The standard of web design is high and social media is an important channel. The office spaces seem to be less of a brand priority for accelerators than for co-working spaces.
The range of accelerators, incubators and angel investors can be confusing to a new entrepreneur. Clarity is the key to attracting high quality deal flow.
Innovation Warehouse needs to find a way to simplify their product offering to the marketplace.
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