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KH\FAGFGA BGK FOUIHOHG[FGACSBGKFGA \[SB[HAFH\

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Crbgkfga strbthay

Crbgkfga strbthay fs lrftflbi chlbush ft fs tjhohbgs cy wjflj tjh nfro lbg jhip l`gsuohrsugkhrstbgk fts pr`kults bgk shrvflhs bgk

`rabgfzh tjho fg tjhfr ofgks'[w` fop`rtbgt strbthafl t``is= [jh crbgk/pr`kult

obtrfxbgk tjh crbgk jfhrbrljyjhip t` ljbrblthrfzhbgk n`rouibth crbgkfga strbthafhs cy khnfgfgavbrf`us rhibtf`gsjfps bo`ga crbgks bgkpr`kults'

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Fop`rtbgt Khnfgftf`gs

Ur`kult ifghB ar`up `n pr`kults wftjfg b pr`kult lbtha`ry tjbt

brh li`shiy rhibthk

Ur`kult ofx *pr`kult bss`rtohgt&[jh sht `n bii pr`kult ifghs bgk fthos tjbt b

pbrtfluibr shiihr obdhs bvbfibcih t` cuyhrs

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Crhbktj `n b Crbgkfga \trbthay

Crhbktj `n pr`kult ofxBaarhabth obrdht nblt`rs

Lbtha`ry nblt`rs

Hgvfr`gohgtbi nblt`rs

Khptj `n pr`kult ofx Hxbofgfga tjh phrlhgtbah `n sbihs bgk pr`nfts

l`gtrfcuthk cy hblj ftho fg tjh pr`kult ifgh

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Khptj `n b Crbgkfga \trbthay

[jh guochr bgk gbturh `n kfnnhrhgt crbgksobrdhthk fg tjh pr`kult libss s`ik cy b nfro

Shnhrrhk t` bs crbgk p`rtn`if`

[jh rhbs`g fs t` pursuh kfnnhrhgt obrdhtshaohgts) kfnnhrhgt ljbgghis `n kfstrfcutf`g) `rkfnnhrhgt ah`arbpjfl c`ugkbrfhs

Obxfofzh obrdht l`vhrbah bgk ofgfofzh crbgk`vhribp

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N`rk Crbgk U`rtn`if`

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7/28/2019 Designing Branding Strategies

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Khsfagfga b Crbgk U`rtn`if`

Cbsfl prfglfpihs=

Obxfofzh obrdht l`vhrbahs` tjbt g` p`thgtfbilust`ohrs brh chfga fag`rhk

Ofgfofzh crbgk `vhribps` tjbt crbgks brhgtl`ophtfga bo`ga tjhoshivhs t` abfg tjh sbohlust`ohrs bppr`vbi

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Crbgk S`ihs fg tjh U`rtn`if`

Nibgdhrs Lbsj l`ws

I`w/hgk hgtry/ihvhi

Jfaj/hgk prhstfah crbgks

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Crbgk Jfhrbrljy

B ohbgs `n suoobrfzfga tjh crbgkfga strbthaycy kfspibyfga tjh guochr bgk gbturh `nl`oo`g bgk kfstfgltfvh crbgk hihohgts blr`ss

tjh nfros pr`kults) rhvhbifga tjh hxpiflft`rkhrfga `n crbgk hihohgts

B ushnui ohbgs `n arbpjflbiiy p`rtrbyfga b

nfros crbgkfga strbthay

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