Designing Engaging Experiences Agenda Festival Kaospilots, 2016
Kaospilot Experience
Design
Interdisciplinary
Human Centered Innovation
Real World Cases
We believe in engaging experiences
What is experience design?
What is experience design?
Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience.
How do you do that?
By guiding attention, surpassing expectations and engaging people emotionally.
Ultimately… Experience Design:
Should make peoples life better and solve
their problems (even ones they didn’t know
they had.)
How do you design engaging experiences?
5E Experience Model
2. Entry
1. Excitement
3. Engagement
4. Exit
5. Extension
Core Meaning
Core Meaning
To Designing a Meaningful Experience: Start with What is Meaningful
2. Entry
1. Excitement
3. Engagement
4. Exit
5. Extension
Animation Theming Storytelling
Sensory stimulationCo-creation Game & play dimensions
To Designing a Meaningful Experience: Engage people on their journey
Rituals
Research Guides All Design Decisions
1. Excitement >Design the first contact
2. Entry >The atmosphere matters
3. Engagement > Personal
3. Engagement >Purposeful
3. Engagement >Good Experience Design is Good Storytelling
4. Exit Clean Finish
5. Extension >Follow up and follow through
Thank you!
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Find this presentation on Slideshare: Andy Sontag