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week 3
Parsons School of Design Summer Intensive Seminar
a framework for innovation
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how will you help your client?are the trends you source fueling a viable future?
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developing the “what if” how we imagine what is possible rests on our own cognitive deficits
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what do we mean by innovation?
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reading the opportunities without our built-in bias
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innovation requires imagination
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what does innovation look like to you?
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plot
setting language
perspective conflict
past present future
innovation is about stories finding opportunities to weave in new language
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plot
setting language
perspective conflict
past present future
defining the opportunitythe key to innovation is building capabilities early that understand how people are likely to change in the future
notness
“I’m not doing it that
way”
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the difference between invention & innovationinnovation gives innovation context
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plot
setting language
perspective conflict
past present future
what changed the computer market
computers are office machines
computers are personal machines
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plot
setting language
perspective conflict
past present future
what changed the fast food market?
fast food is the future
quality food is the future
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how do we develop a research plan to uncover these opportunities
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desirability
feasibilityviability
new materialsnew technologies
new partnerships
cost analysisrevenue streams
emerging consumer archetypesemerging consumer trends
existing capabilities
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the concrete and abstract in developing new platforms
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Client: NespressoHow can we develop a platform that addresses the waste created by the coffee pods the company makes?
desirability
viability feasibility
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desirability develop consumer archetypes based on a broader insight into perception/behavior
Nespresso fans Foodies Maker/DIY Eco-Conscious
Consumers
resistauto pilot
develop consumer archetypes
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desirability gather consumer insights around the brand and the trends that drive the brand’s meaning
consumer observation/
interviews
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desirability gather insights regarding consumer perception regarding waste, recycling and corporate responsibility
online ethnography
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feasibility source subcultures around hacks and upcycling
innovative upcycling cultures
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feasibility source innovative innovators/artists who are upcycling the product
high art techniques
Between Earth and Heaven by El Anatsu
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feasibility source innovative innovators/artists who are upcycling the product
high art techniques
Florence Vial’s abaya sculpture using Nespresso pods
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feasibilitysource new innovative recycling concepts that encourage new behavior
innovative recycling programs
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viabilityevaluate sales growth and the impact of new recycling efforts - what efforts can you build on?
evaluate existing efforts
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Develop an artist upcycling program in key cities in tandem with recycling efforts
desirability
viability feasibility
platform
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Client: Galeria MelissaHow can the brand build on its mission of creative curation by integrating new technologies like 3D printing?
desirability
viability feasibility
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desirability develop consumer archetypes based on a broader insight into perception/behavior
Melissa Fans
Sneaker fans Maker/DIY Traditionalists
resistauto pilot
develop consumer archetypes
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desirability deepen your insight into the emotional connection consumers have with the brand
consumer observation/
interviews
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desirability broaden insights regarding the Galeria Melissa by analyzing similar subcultures of collaborative creativity
sneaker culture
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analyze the trends that look beyond plastic as a material
beyond plastic
feasibility
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feasibility explore new technologies impacting the making process
3d printing
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feasibility showcase new innovative partnerships that may open opportunities
museum maker programs
New Museum’s New Inc.
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viability how do you measure the success of any particular collaboration?
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Source emerging artists/designers to collaborate with 3D printing as a platform
desirability
viability feasibility
platform
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Client: Rebecca MinkoffHow can the brand build on its technology leadership by integrating mobile local delivery?
desirability
viability feasibility
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desirability develop consumer archetypes based on a broader insight into perception/behavior
Rebecca Minkoff
Fans
Tech Shoppers
Quantified Self
Anti-Tech Shoppers
resistauto pilot
develop consumer archetypes
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desirability broaden insights regarding the Rebecca Minkoff shopper’s connection to technology
consumer observation/
interviews
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desirability gather insights about how technology is shaping the shopping experience
high tech shoppers
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feasibility source emerging ecommerce platforms that leverage last mile delivery
emerging local delivery
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feasibility source emerging ecommerce platforms that leverage last mile delivery
emerging local delivery
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feasibility showcase new innovative partnerships that may open opportunities
mobile technology
trunk shows
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viability evaluate sales of individual cities related to specific programs
measure key sales indicators that frame
potential growth
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Develop a unique service for an emerging male shopper that leverages last mile delivery
desirability
viability feasibility
platform
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develop your research plandesirability
viability feasibility
your project
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our final weekdesirability
viability feasibility
AMpm
Archetype Development
Conduct your field research
AMpm
Framing Context (Luxury example)
Sid Lee visit
AMpm
FIT Museum visitOne on One
AM Final Critique
Tuesday
Wednesday
thursday
friday
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tomorrow
develop your archetypesdevelop a plan to shape those archetypes with research
fine tune your project idea