© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Developing Automotive Apps for AT&T Drive
Danny MustaficPrincipal Technical Architect – AT&T Drive Platform,Internet of Things (IoT) Solutions
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Half of drivers world-wide would switch to
a connected car
72% of drivers would delay purchase by 1 year to get a
connected car preferred brand
2/3 of Drivers consider connectivity an important
feature in their next car
66%
Automotive Connectivity Awareness
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Automotive connectivity: Why should you care?
• The next frontier: AT&T Drive
• DEMO: Developing apps for AT&T Drive
• Q&A
Agenda
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Personalized experience
• Content-first apps
• Backseat entertainment
• Sponsored data and content
AT&T Drive Connected Vehicle Cloud
• Developer friendly
• Platform APIs
• Vehicle APIs
• Application Framework
• Protects OEM brand
• Big monetization opportunity
• Safety-focused
• Distributed & federated
End user Automaker You and me
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
What’s in It for You?
EXPOSEExpend the reach of your services to
millions of potential vehicles on the road
MONETIZE More 4G LTE connected cars year over year
SIMPLIFY Full-featured app and content distribution platform
REACHPackage and deploy your content branded
for multitude of car make and models
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Qualitative benefits:
• Common development platform for many OEMs
• Single point of contact and a single SDK
• Integration with telematics, SSD data, navigation and traffic, weather,
messaging, etc.
Quantitative benefits:
• Over 10M connected cars will be sold in the US in 2017
• Nearly 50 million connected cars will be sold in the US by 2019
New Engagement Models
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Infotainment Architecture Evolution
LESS EXPENSIVE3rd generation
2005-2010
HEAD UNIT& DISPLAY
AMPLIFIER
NAVIGATION
Head Unit Integration
VERY EXPENSIVE2nd generation
1998-2006
DISPLAY
HEAD UNIT
CD CHNANGER
PHONE ECU
AMPLIFIER
SATELITE RADIO
NAVIGATION
DistributedArchitecture
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
LEAST EXPENSIVE4th generation
2010 - Onwards
4G LTE DISPLAYHEAD UNIT
CONNECTIVITY OR
TELEMATICS ICU
Infotainment Architecture Evolution
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
AM/FM Radio
CD Player
Satellite Radio Internet Radio
2010SOURCE: Strategy Analytics
“Comparing the User Experience of Connected Infotainment Systems“
Infotainment Interest Over Time
There is a need for standardized platform and app development framework that unifies the mobile developer knowledge and automotive manufacturer’s needs for quality and personalized in-car experience.
We can help with that. . .
Why Are We Here?
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
0%
28%26%
24%
28%26%
19%
24%23%
26%
6%
9%10%
5%6%
9%
Shared data planSponsored dataPay at car purchaseMonthly feePay Per Use
SOURCE: Strategy Analytics
“Comparing the User Experience of Connected Infotainment Systems“ November 2014
U.S. Europe China
Purchase Preference for Connectivity
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Automotive Infotainment Direction
Tethered Phone Tethered Phone Native HMI Native HMI
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
AT&T Drive Cloud-Based HTML5 Apps
Streaming Radio Streaming Music Streaming News
AT&T Drive Developer SDK and UI Kit allow OEM to preserve their in-car
experience cobranded with the content provider, and provide theming of
apps for specific make and model vehicles
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
It’s not a competition. It’s an ecosystem.
TETHERED PHONE EMBEDDED NATIVE EMBEDDED CLOUD
OPERATING ENVIRONMENT Automotive + VNC Automotive + Native Automotive + HTML5
NAVIGATION Phone App Auto Navigation Provider Auto Navigation Provider
AM/FM/SAT RADIO Phone App Native Tuner & Antenna Native Tuner & Antenna
APPS Phone Apps Native Car Apps HTML5 Cloud Car Apps
APP INTEGRATION Sandboxed Car TCU Cloud Platform & Car TCU
VOICE COMMANDS Phone V/A Voice Commands V/A & Custom Commands
BRANDING Phone OS OEM OEM
SAFETY Phone OS Rules HMI Rules HMI & Platform Rules
SPEEDDevice Antenna
3.5-30Mbps
Embedded Hi-gain Antenna
35-100Mbps
Embedded Hi-gain Antenna
35-100Mbps
Tethered vs. Embedded Apps
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
It’s not a competition. It’s an ecosystem.
TETHERED PHONE EMBEDDED NATIVE EMBEDDED CLOUD
OPERATING ENVIRONMENT Automotive + VNC Automotive + Native Automotive + HTML5
NAVIGATION Phone App Auto Navigation Provider Auto Navigation Provider
AM/FM/SAT RADIO Phone App Native Tuner & Antenna Native Tuner & Antenna
APPS Phone Apps Native Car Apps HTML5 Cloud Car Apps
APP INTEGRATION Sandboxed Car TCU Cloud Platform & Car TCU
VOICE COMMANDS Phone V/A Voice Commands V/A & Custom Commands
BRANDING Phone OS OEM OEM
SAFETY Phone OS Rules HMI Rules HMI & Platform Rules
SPEEDDevice Antenna
3.5-30Mbps
Embedded Hi-gain Antenna
35-100Mbps
Embedded Hi-gain Antenna
35-100Mbps
Tethered vs. Embedded Apps
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
It’s not a competition. It’s an ecosystem.
TETHERED PHONE EMBEDDED NATIVE EMBEDDED CLOUD
OPERATING ENVIRONMENT Automotive + VNC Automotive + Native Automotive + HTML5
NAVIGATION Phone App Auto Navigation Provider Auto Navigation Provider
AM/FM/SAT RADIO Phone App Native Tuner & Antenna Native Tuner & Antenna
APPS Phone Apps Native Car Apps HTML5 Cloud Car Apps
APP INTEGRATION Sandboxed Car TCU Cloud Platform & Car TCU
VOICE COMMANDS Phone V/A Voice Commands V/A & Custom Commands
BRANDING Phone OS OEM OEM
SAFETY Phone OS Rules HMI Rules HMI & Platform Rules
SPEEDDevice Antenna
3.5-30Mbps
Embedded Hi-gain Antenna
35-100Mbps
Embedded Hi-gain Antenna
35-100Mbps
Tethered vs. Embedded Apps
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
It’s not a competition. It’s an ecosystem.
TETHERED PHONE EMBEDDED NATIVE EMBEDDED CLOUD
OPERATING ENVIRONMENT Automotive + VNC Automotive + Native Automotive + HTML5
NAVIGATION Phone App Auto Navigation Provider Auto Navigation Provider
AM/FM/SAT RADIO Phone App Native Tuner & Antenna Native Tuner & Antenna
APPS Phone Apps Native Car Apps HTML5 Cloud Car Apps
APP INTEGRATION Sandboxed Car TCU Cloud Platform & Car TCU
VOICE COMMANDS Phone V/A Voice Commands V/A & Custom Commands
BRANDING Phone OS OEM OEM
SAFETY Phone OS Rules HMI Rules HMI & Platform Rules
SPEEDDevice Antenna
3.5-30Mbps
Embedded Hi-gain Antenna
35-100Mbps
Embedded Hi-gain Antenna
35-100Mbps
Tethered vs. Embedded Apps
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
It’s not a competition. It’s an ecosystem.
TETHERED PHONE EMBEDDED NATIVE EMBEDDED CLOUD
OPERATING ENVIRONMENT Automotive + VNC Automotive + Native Automotive + HTML5
NAVIGATION Phone App Auto Navigation Provider Auto Navigation Provider
AM/FM/SAT RADIO Phone App Native Tuner & Antenna Native Tuner & Antenna
APPS Phone Apps Native Car Apps HTML5 Cloud Car Apps
APP INTEGRATION Sandboxed Car TCU Cloud Platform & Car TCU
VOICE COMMANDS Phone V/A Voice Commands V/A & Custom Commands
BRANDING Phone OS OEM OEM
SAFETY Phone OS Rules HMI Rules HMI & Platform Rules
SPEEDDevice Antenna
3.5-30Mbps
Embedded Hi-gain Antenna
35-100Mbps
Embedded Hi-gain Antenna
35-100Mbps
Tethered vs. Embedded Apps
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
It’s not a competition. It’s an ecosystem.
TETHERED PHONE EMBEDDED NATIVE EMBEDDED CLOUD
OPERATING ENVIRONMENT Automotive + VNC Automotive + Native Automotive + HTML5
NAVIGATION Phone App Auto Navigation Provider Auto Navigation Provider
AM/FM/SAT RADIO Phone App Native Tuner & Antenna Native Tuner & Antenna
APPS Phone Apps Native Car Apps HTML5 Cloud Car Apps
APP INTEGRATION Sandboxed Car TCU Cloud Platform & Car TCU
VOICE COMMANDS Phone V/A Voice Commands V/A & Custom Commands
BRANDING Phone OS OEM OEM
SAFETY Phone OS Rules HMI Rules HMI & Platform Rules
SPEEDDevice Antenna
3.5-30Mbps
Embedded Hi-gain Antenna
35-100Mbps
Embedded Hi-gain Antenna
35-100Mbps
Tethered vs. Embedded Apps
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Front and Backseat Infotainment
• Integrated Apps and Services
• Federated User Management
• Custom Content Channels
• Sponsored Content and Data
The Next Frontier! YOU
OEM
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and
all other marks contained herein are trademarks of AT&T Intellectual Property
and/or AT&T affiliated companies. All other marks contained herein are the
property of their respective owners. Information contained herein is not an offer,
commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the
property of their respective owners. Information contained herein is not an offer, commitment, representation or
warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the
property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty
by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all
other marks contained herein are trademarks of AT&T Intellectual Property and/or
AT&T affiliated companies. All other marks contained herein are the property of their
respective owners. Information contained herein is not an offer, commitment,
representation or warranty by AT&T and is subject to change. Mention of a specific
company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
App Settings
Head Unit
App Settings in Customer Portal
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners. Information contained herein is not an offer, commitment,
representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an
endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
AT&T Drive Head Unit app framework
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Minimize distraction with spoken commands
• Optimize content for input (voice, touch, jog)
• Respect NHTSA guidelines!
Safety Is a Good Thing :)
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
0%
US China Western Europe
43%
53%
46%
39% 38%
31%
18%
9%
23%
Touchscreen
Speech recognition
Rotary dial and/or hard buttons
HMI Screen Input Preference
SOURCE: Strategy Analytics
“Usage and Satisfaction of Voice Recognition and Touchscreen HMI“
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Voice-as-an-App Concept
Voice command actuated Intent “digital life”
Response
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
HEAD UNIT
Data and Event Controller
DISPLAY
DEC
CAR >< AT&T Drive Cloud
YOUR SERVICE
ASDPYOUR APP
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
HEAD UNIT
Data and Event Controller
DISPLAY
DEC
YOUR APP
YOUR SERVICE
ASDP
CAR >< AT&T Drive Cloud
YOUR APP YOUR CONTENT
YOUR APP
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
DEC JavaScript API
var settings = {"latitude":45.5009320, "longitude":-73.6628050};
function resolve(){
///success
}
function reject(error){
console.log(error);
}
function setNavigationInfo(){
drive.navigation.destination.routing.set(settings).then(resolve,reject);
}
Example: Set new destination by latitude and longitude
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Vehicle Information• Navigation• Identity• Application and System Settings• Notifications• Media• SMS• Search Service• Site Automation (Digital Life)• More to come…
Available DEC Interfaces
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Build apps outside the vehicle
• Mobile
• Wearable
• IFTTT
• Web
RESTful Interface
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Build once, deploy to many
• OEM Branded apps for vehicle model/trim
App Store Platform
YOUR APPOEM VEHICLE
HEAD UNITDrive SDK
OEM STORE
OEMBRAND
CSS
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Tech Stack
SDK UI Kit and App Framework
• UX Guidelines
• App UI Kit for design and developers
• Example Apps
• DEC API
• App store
Tools
HTML5 AngularJS NodeJS
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. All other marks
contained herein are the property of their respective owners. Information
contained herein is not an offer, commitment, representation or warranty
by AT&T and is subject to change. Mention of a specific company or entity
is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. All other marks
contained herein are the property of their respective owners. Information
contained herein is not an offer, commitment, representation or warranty
by AT&T and is subject to change. Mention of a specific company or entity
is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Default usability patterns
• Default UI Style
• High-Level DEC integration
• Menu and app navigation structure
• Respects NHTSA guidelines
• Example code
UI Kit Features
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
Demo
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
• Personalized experience
• Content-first apps
• Backseat entertainment
• Sponsored data and content
Recap
• Developer friendly
• Platform APIs
• Vehicle APIs
• Application Framework
• Protects OEM brand
• Big monetization opportunity
• Safety-focused
• Distributed & federated
End user Automaker You and me
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other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
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© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All
other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Mention of a specific company or entity is not an endorsement by AT&T.
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