Development and Transition in
2012
Results: January – June 2012
• 1 Print issue produced• 30 700 pageviews• Roma content used by 8
media outlets in Hungary & Slovakia
• Launch forum in Brussels• 14 articles published
online• 5 articles by UNDP staff
Webtraffic: 2012 vs 2011
January – May : Year on Year comparison (2012 vs 2011)*
• Pageviews up by 20.50 %
• Number of visitors from the region up by 64 %
• Share of visitors from the region up by 5% ( from 42 % to 48%)
January February March April May0
1,0002,0003,0004,0005,0006,0007,000
Pageviews in 2012Pageviews in 2011
What’s new
• From paper to digital flow• Moving D&T content to the regional website• Linked IN• Email newsletter• Demand driven approach
From paper to digital flow
Wider reachConstant flow More content
Feedback
From paper to ISSUU
• - an online platform for sharing publications:
D&T finds its audience on ISSUU
+ =
2,002 readers
13,496 unique
pageviews
in 37days
Why the migration?
• One brand – unified corporate design• Less confusion for the reader• Constant flow of analytical content for the
regional website • Better exposure• Joint campaigns• Less upkeep costs, higher security
Moving to the regional website
4,800 visitors per month 20,000 visitors per month
The migration to the regional web is paying off:
In 10 days*– the D&T articles moved to the
regional website got 1393 pageviews
vs. 650 pageviews** for similar content on
the D&T website
* 10-20 June 2012; ** 28 May – 7 June 2012
Developing an on-line community of practitioners on LinkedIN
• New group linking development professionals• 441 members working in:• International organizations 39%, Academia 23%,
Private Sector 19%, NGOs 7%; National governments 5%,
• 30 % at senior level• 68 countries
Tapping into pool of knowledge – within UNDP
Tapping into the pool of knowledge – outside of UNDP
E-Newsletter: new tool to reach our subscribers
• Sent to 2890 subscribers & RBEC mailing list
• Active promotion of all UNDP Europe & CIS content (D&T, blog, news, videos, photos, etc.)
• Sent out every 3-4 weeks• Detailed statistics integrated
with Google Analytics
E-newsletter: Getting a better idea of our impactResults for 6 campaigns• Sent to: 2890 subscribers
Industry averages: Mailchimp, Dec 2010
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Share of webtraffic* coming via e-Newsletter
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
Regional website Blog D&T
2570pageviews
919 page views
1262 pageviews
*in %, share on the overall traffic; 16 Feb – 20 June 2012
Demand driven approach:• ‘Opportunities for Roma Inclusion’ -
collaboration with the Poverty team• Giving the team a tool to talk about their
work • Cost sharing
• Substantive editing: the Poverty team• Layout, print, web – D&T team• Joint promotion:• Launch at an event in Brussels• Roma content featured in 5 e-Newsletters
Why D&T?
• Visitors of the regional web look for data and analysis• D&T the only peer-reviewed regional publication • D&T could become the mechanism to generate and
promote analytical content• With LinkedIn & Newsletter potential to reach further• Subscribers & LinkedIN group members interested in
data & analysis• Bilingual content – attracting audience from the region
Helping analysis from UNDP Europe & CIS find its audience
Analytical pieces continue to be the most popular
among subscribers to our e-Newsletter.
Giving visibility to data• By including the
Gender data pages in the e-Newsletter we helped to raise the number of visits to the pages.
• The amount of pageviews doubled after we sent out the e-Newsletter.
• Gender data pages became the most read content in the e-Newsletter.
Reaching audiences via the e-Newsletter: International Women’s Day
• Sent out to 2,903 people• Generated 14.65%* of visits to
the Gender team webpages• 55,5%* of traffic to the featured
blog posts was generated by the e-Newsletter
* 8 March – 8 April 2012
Providing content in Russian helps us reach audiences in the region
Visits from the
region38%
Visists from out-
side of the region
62%
Regional web: Origin of visitors (2011)
Visits from the
region49%
Visits from
outside of the region
51%
Development and Transition*: origin of visitors (2011)
*Content is published both in Russian and English
Reaching audiences in the region: online & offline
• ISSUE 18: Sustainability & Equity• launched in Moscow with the
Human Development Report
• 4 articles reprinted in Russian media
•62 % of online visits
came from the region*
* 1 Nov – 31 Dec 2011