Development of the Internet and the effects on mass media and societyPresented by Katie Felong
Development of the Internet December 1969
Advanced Research Projects Agency (ARPA) went online and connected 4 major American universities, which provided a link in case a military attack that destroyed communication systems
1973 Electronic mail introduced by a
scientist in Cambridge, Massachusetts
1976 Jimmy Carter and his running
mate use email to plan campaign events
Development of the Internet (Continued) 1982
The term “Internet” is used for the first time*
1985 America Online debuts email,
electronic bulletin boards, news and other information*
1989 Dial up internet Tim Berners- Lee dubs “The
World Wide Web”
Development of the Internet (Continued) 1994
White House Launches their website http://www.whitehouse.gov/
Mass marketing campaigns launched via email
Term “spamming” is introduced 1995
Vatican launches their website
Development of the Internet (Continued) 1996
45 million people using the Internet 30 million in North America 9 million in Europe 6 million in Asia/ Pacific
43.2 million households own a computer and 14 million are online
1997 The term “Weblog” is shortened
to “Blog”*
Development of the Internet (Continued) 1999
Napster launched Myspace launched
2000 “Down like a dot-com”
2002 58.5% of the US population uses
the internet 2003
Facebook developed 2004
Google goes online 2005
Youtube launched 2006
Twitter launched
“Global Village” Term coined by Marshall McLuhan Explains how the world is
connected because of electronic technology
People are able to be connected at the click of a mouse Colleges Scientists
Hospitals Friends Family People half way across the globe
using the Internet
Mass Media Cellphones, Blackberries,
iPhones, AIM, Skype, Chatrooms, MySpace, Facebook make it easy to connect.
Societal Impact Children born after 1985 don’t
remember a life without cellphones, computer and the internet
Some studies show that too much screen time can be damaging to a child’s physical health (such as obesity) and cognitive development Children under the age of 5
shouldn’t need play with anything “electronic” Impairs creativity