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Page 1: Digital agency myths debunked and bigfoot too

Digital Agency Myths Debunked! (kinda like Bigfoot, you can’t believe everything you hear!)

Page 2: Digital agency myths debunked and bigfoot too

Myth # 1: Your Digital Agency won’t be profitable for 18-24 months

Truth: Our agency partners are profitable in the first month! • Merchant Launch Seminar gets

room full of hot prospects• Week of sales calls helps close

enough biz to make you profitable in your first month

• Dedicated Sales Coach helps with proposals and virtual sales calls ongoing after launch

- Fredericksburg VA 135 attended!

St. Joe MO = 80 showed up!

Columbus OH = 100+

Page 3: Digital agency myths debunked and bigfoot too

Myth # 2: Plan to Spend 6 months to a Year launching your agency

Truth: We can launch your agency in 6 weeks! Our turn key program provides everything you need…just add sales muscle. Program includes: • Full Digital Agency Product Suite• Product/Sales Training• 100% fulfillment/customer

service after the sale• Dedicated Sales Coach• Agency Launch Seminar• All Collateral Materials,

including new agency website Agency website created for our partner Pioneer News Group

Page 4: Digital agency myths debunked and bigfoot too

Myth # 3: You need to double your staff to do this right.

Truth: Many of our partners are successful adding just one dedicated Digital Agency specialist. • No need to add web

designers, social media experts and extra headcount

• Dedicated rep + traditional team = low hanging fruit, quick wins!

Start with one Dedicated Digital Agency Specialist

Page 5: Digital agency myths debunked and bigfoot too

Myth # 4: Agency profit margins are low

Truth: Our partners are seeing 50% margins after paying us and their sales reps! • Our wholesale/retail price

structure allows you to charge what is appropriate for your market

• Start up costs are minimal; no need to add lots of headcount or web development costs.

• Our low 1x consulting fee is typically recovered with first few sales.

Page 6: Digital agency myths debunked and bigfoot too

About Guarantee Digital • Our Mission: Help Local Merchants and Media

Partners Leverage Digital Solutions to Grow their Business.

• Founded in 2011 by Daryl Hively, Media Veteran of 28 years (17 Local Digital)

• Operate our own Agency with direct clients in Suburbs of Milwaukee

• Work with 16 Media Partners in over 30 Markets of all sizes across the US helping them launch their own private label agency.

Page 7: Digital agency myths debunked and bigfoot too

Media PartnersMedia Company Market Newspaper Digital Agency American Community Media Multiple Multiple American Community DigitalBerkshire Hathaway Buffalo Buffalo News Canalside MediaBlock Pittsburgh, Toledo Post Gazette, Toledo Blade 34 Allies, Reach ToledoBrehmn Gold Country Pubs Multiple Multiple BCI InteractiveDispatch Printing Company Columbus Columbus Dispatch Dispatch DigitalDix Communications Multiple Multiple Dix DigitalFree Lance Star Company Fredericksburg VA Freelance Star FLS DigitalJones Media Multiple Multiple High Road DigitalJournal Inc Tupelo MS Daily Journal ThriveNews Press & Gazette Co St. Joseph MO News Press News Press DigitalPaddock Publications Chicago Daily Herald Daily Herald Media SolutionsPioneer Newspapers Multiple Multiple Pioneer Connext Schurz Communications Petoskey MI Petoskey News Review Simple Digital MediaSmall Newspaper Group Multiple Multiple Digital Impact GuidesThe Truth Elkhart IN The Truth Strawberry Fields DigitalWoodward Communications Dubuque IO Telegraph Herald Woodward Digital Augusta CWR Digital Philadelphia Burgundy Digital

Page 8: Digital agency myths debunked and bigfoot too

New Digital Agency Brands Come in all Shapes & Sizes!

Page 9: Digital agency myths debunked and bigfoot too

For more information about Bigfoot and Digital Ad Agencies, visit our site at www.guaranteedigital.com


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