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Cecily

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PUSH!A F u t u r i s t ’ s G u i d e t o A n t i c i p a t i n g & L e a d i n g C h a n g e

The Falling is Sky

Cecily SommersFounder & President

The Push Institute

www.pushthefuture.org

© Cecily Sommers, 2010

PURPOSE POTENTIALS

P R O P R I E TA RY A DVA N TAG E



Q: Why i s i t t ha t , even when we Know be t te r, we don ’ t Do be t te r

A: We have to learn how to New better!


A Futurist’s Guide

Problem Solving• KNOW:

– Study structural and systemic factors– Define issue in those terms– Determine your Best Question

• NEW:– Explore– Invent

• DO:– Execute– 5% Factor


Washington University’s McDermott Memory & Cognition Lab, January 2007.

The Permanent Present

Learning, Memory

Senses

Left Hemisphere

Language

Right Hemisphere

Imagery

Motivation & Emotion

Autonomic System: Pain, Arousal

D

DD


Forward March!L: KnowR: NewL: Do

The Antidote


Know

technologytechnology

resourcesresources

populationpopulation

law marketsgovernance


◦ Earth

◦ Ocean

◦ Space

◦ Climate

◦ Energy

◦ Water

◦ Land

◦ Food

◦ Sun

◦ Animals

◦ Habitat

◦ Minerals

◦ Forest

ResourcesFour Forces

Click icon to add picture


law

resourcesresources

markets

food energy water

ISSUES

TRENDS

INTEGRATION


◦ Genetics

◦ Robotics

◦ Information

◦ Nanotechnology

◦ Health care

◦ Education

◦ Collaboration

◦ Virtual reality

◦ Games

◦ Telephony

◦ Manufacturing

◦ Infrastructure

TechnologyFour Forces



law markets

health energy

communications

technologytechnology

roboticsinfrastructur

e


◦ 6.1 B in 2000

◦ 9B in 2050

◦ Developing ++

◦ Industrial ---

◦ Immigration

◦ Multi-cultural

◦ Multi-lingual

◦ Nationalism

◦ Conflict

◦ Capital formation

DemographicsFour Forces


Div ide


law markets

migrati

onlabor

youth

population

mortalitymulti-ethnic


◦ Tribalism

◦ Market drivers

◦ Values

◦ Interests

◦ Beliefs

◦ Onlinecommunities

◦ Personalization

◦ Polarization

GovernanceFour Forces



CONTENT

C O N V E R S A T I O N


A Shift ing TideThe Washington Consensus1. Fiscal Discipline2. Restructuring Public/Social3. Expenditure Priorities4. Tax Reform5. Liberalizing Interest Rates

Competitive Exchange Rates6. Trade Liberalization7. Liberalization of Inward

ForeignDirect Investment

8. Privatization9. Deregulation10. Property Rights

The Beijing Consensus1. Innovation

– In order to outpace the “friction losses of reform,” government must actively innovate in order to address the challenges introduced by the changing economic and social environment (Ramo, 2004: 12).

2. Dynamic Goals– Instead, the BJC suggests an

increased focus on measures such as quality-of-life and individual equity, areas that China has strongly focused its attention

3. Self-Determination– Countries can plan their own

development without having to accept the unfavorable terms of the Washington Consensus”

NowNewNext

The fast and easy answer? - All media will be social, layered (virtual + physical), and just-in-time (real-time, place-, person-, and situation-specific).


http://www.responsibilityproject.com/

http://www.responsibilityproject.com/

The Future of Media ( is socia l & dig i ta l )

• Strategy– Fluid business model– Create something fabulous and

authentic– Dimensionalize from there


New

ZONE OF DISCOVERY

◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario

development◦ Outside experts◦ Experiential

exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,

High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,

resource requests, Q-2-Q


• “Like That!”• Play• Time out

Pour & Stir


http://www.greatriverenergy.com/

http://www.greatriverenergy.com/

Marching Forward

• Best Questions• Pour & Stir• Best Practices

Know Better, New Better, Do Better


Do

“The to plant

a tree was ago.”best time20 years

Chinese Proverb

PURPOSE POTENTIALS




THE NEW I.P.

Duh!

Love it!OMG!


INNOVATION PORTFOLIO

Q1 Q2 Q3 Q4 Q1 (2) Q2 (2) Q3 (2) Q4 (2)

Duh! Love it! High Risk/Reward


C L I E N T S

Assump t ions , Ou tcomes , Resou rces

• 10 Years• 5 years• 2 years• 1 year• 6 months• 3 months…

Plan in Reverse


= ROI3

• Resilience• Relevance• Revenue

Know Better, New Better, Do Better


s T A

M P O U

T S H O R T

S I G H T E D N E S S


The Wisdom Principle

God grant me the serenity to accept the things I cannot change;

courage to change the things I can;

and wisdom to know the difference.

The Serenity Prayer

What’s yours?dream



THANK YOUTHANK YOU

CECILY SOMMERS

website www.pushthefuture.org

[email protected]

phone 612.374.3191

twitter cecilysommers