Increasing the value brands
Technology is breaking open new opportunities for consumer connections
Value is a perception not a calculation. Value is something people feel, not something we tell them they get
Increase the number of meaningful interactions your customers have with your brand
Increasing the value brands
Technology is breaking open new opportunities for consumer connections
Value is a perception not a calculation. Value is something people feel, not something we tell them they get
Increase the number of meaningful interactions your customers have with your brand
It’s also creating more noise
Increasing the value brands
Technology is breaking open new opportunities for consumer connections
Value is a perception not a calculation. Value is something people feel, not something we tell them they get
Increase the number of meaningful interactions your customers have with your brand
More difficult than ever to break through
It’s also creating more noise
50%of consumer time online is spent engaging with custom content
6 to 7x higher
Conversion rates for brands using content marketing is
62%Digital content marketing costs 62% less than traditional marketing and generates about
3 times as many leads
TREND #1Content
Mitchell & ButlersVintage Inns Social Media
• 40% increase in Facebook likes
• 30,000 “pie spins”
TREND #1Content
Connect the content to people’s emotions, interests and behaviours and put its message in the consumer’s life
TREND #1Content
Companies who are personalising web experiences are seeing an average 19% uplift in sales
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TREND #2Hyper Personalisation
Segment of1
BupaWinner The IPAHealth Awards
International Rewards and CRM programme
Highly sharable content 65% of engagements from non-members
TREND #2Hyper Personalisation
Premium Country Pubs Group
Over 1 million downloadsMitchells & Butlers Pub Group
TREND #2Hyper Personalisation
Time Spent on Mobile Devices and TV
100
110
120
130
140
150
160
170
180
190 Daily Average (Min)
Q1 2012 Q1 2013 Q1 2014 Q3 2014
TREND #3Always On
How consumers research products using mobile search and review sites
TREND #3Always On
Arts &
Enter
tain
men
tNew
s
Gener
al Kno
wledge
Shoppin
gFood
Tech
nolo
gy
Health
Car
e
Social
Resta
uran
ts
Navig
atio
n
Finan
ce
Beaut
y
Home
Furni
shin
g
Trav
elAut
o
15%
12%
10%
7% 7%6% 6%
5%4% 4% 4%
3% 3%2%
1%
Mobile is bridging the physical and digital worlds
Creating a compelling experience that no static ad could ever achieve
TREND #3Always On
+90% +50%Interactive video
completion rate completion rate
Conventional video
TREND #4Experiential Selling
Pharrell Williams debuts 24-hour, interactive music video for ‘Happy’. Viewers can fast-forward or move backward using a clock interface that hovers over the display, and share specific moments on Twitter or Facebook
Let the customer lead the way
TREND #4Experiential Selling
Brands will start to have a constant, live presence in our homes and will allow for interaction with consumers like never before
Now you can talk to your speakers The Amazon Echo
Multiple smart devices are all linked and controlled by a single hub
TREND #5Home Connected Era
Contact information
ThemWestminster House
Kew Road Richmond TW9 2ND
www.themlondon.com020 8090 3333
Katherine Scheibli - Client Services Director [email protected]
mobile: 07879 024 134