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Page 1: Digital trends and insights - Chris Snell

Digital trends and insightsChris Snell - Industry Manager

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Google Confidential and Proprietary

20 Minutes...

The growth of mobile

Free technology from Google

Custom Google Maps

New trends and insights - Google Glass, Google Now.

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Google Confidential and Proprietary

- Eric Schmidt

“If you don’t have a mobile strategy. You don’t have a strategy”

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Google Confidential and Proprietary

86% of mobile time is spent in apps

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Google Confidential and Proprietary

80% of same day booking with Hotels.com are on mobile

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Google Confidential and Proprietary

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Google Confidential and Proprietary

Google plus is a social network - But it is also a social layer across the whole of Google

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Google Confidential and Proprietary

Google tools are built for mobile

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Google Confidential and Proprietary

Free technology from Google

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Google Confidential and Proprietary

Free technology from Google - Google Trends

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Google Confidential and Proprietary

Short lived Google trends

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Google Confidential and Proprietary

Free technology from Google - Google Docs

- Shared working - Work on a document together

- Log in and work from anywhere

- Exportable to .PDG

- Can work on Mobile and Desktop

- No cost

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Google Confidential and Proprietary

Free technology from Google - Blogger

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Google Confidential and Proprietary

Google+ in search allows you to deliver messages right on the search page

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Experian took user questions across social media platforms and the

Hangouts Q&A app

Added 4,000 new followers over 14 days

Experian Financial Literacy Hangouts On AirCredit experts answer user questions

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YouTube - Keeping an audience engaged

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Google Confidential and Proprietary

Custom Google Maps

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Google Confidential and Proprietary

New trends and insights

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Google Confidential and Proprietary

This social layer will become even more important, as we become more and more mobile


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