DIRECT MARKETING
INTRODUCTION
We are an NGO - “UMEED” Our Mission - Saving and enhancing the quality of life through organs donation.
Our Vision – A trustworthy organization for the people.
Initiative - Eye Donation Campaign .
"Light up the darkness in their life. Pledge & Donate Your Eyes”
EYE DONATION CAMPAIGN
Organised on – 26th January 2011 – Indian republic
Day. 10th June 2011 – International Eye
Donation Day. 2nd October 2011- Mahatma Gandhi
Jayanti.
SOME FACTS AND FAQSWe can light the life of a blind
person by donating our eyes after our death.
What are the Reasons for Very Few Eye Donations?
Who can be eye donors?Whom should we contact to donate
eyes?How long will you take to reach?Will the recipient be informed of
the donor’s details?
What is the need for Eye donation? 1.5% of the population are unnecessarily blind 25% live below the poverty line 2.5 million children are suffering, including those who don't have the correct spectacles 32% are under 15 60% of blind children will not make it to adulthood. 75% live in rural areas There are 12,000 ophthalmologists in the country but the majorities of them live and work in the urban
areas. 40% live in rural areas in Central & Northern India
where there is little access to quality eye care services.
FEATURES & PRICING Make people aware . Help blind people to get the vision and give
a new life . Pricing - It will be non- monetary i.e. your
time, efforts, willpower, guts, responsibility and your dedication to stand up for the cause.
Promotional Offers.
LEAD GENERATION
Target Audience : above the age 18yrs. DATA COLLECTION METHODS:1. Primary data :Surveys and Personal
Interviews.2. Secondary data :Blood Bank or Donation
camps & Eye Care Hospitals .
DATABASE MANAGEMENT
MANAGE THE DATA SOURCE:1. In the case of surveys and personal
interviews.2. In the case of secondary data.3. In case of Eye Care Hospitals. MANAGE THE DATA ENTRY:1. Distinguishing factor will be the code
number.
CHANNELS USED
Group SellingFace- to- Face sellingEmail & Internet Direct Response Print Media
GROUP SELLING
We can easily aware our target group, and this also a ‘soft sell’ approach.
We will also tell the rewards they will get which will bring in more people.
FACE-TO FACE SELLING
Oldest forms of Direct Marketing. We can get the confirmation by talking to
family members. Direct approach to the people and make
them aware about the campaign. Motivate them to Pledge and Donate eyes.
EMAIL & INTERNET
Our Website : www.umeedngo.com Online Registration. Social networking site like facebook, Orkut,
and others. Regularly update our site and that also at a
cheap cost. Can change our flash banner ads easily. Help to get more no. of people for eye
donation.
DIRECT RESPONSE PRINT MEDIA
Print Advertisements have longer shelf life. It will also allow us to get direct response
from the people. Acquistion (Direct marketing Strategy) :core
aim : to recruit maximum no. of target customers at minimum cost.
26th January 2011 – Indian republic Day.
10th June 2011 - International Eye Donation Day.
2nd October 2011- Mahatma Gandhi Jayanti.
“MAKE EYE DONATION YOUR FAMILY TRADITION”
Thank you !