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HELLO. AGAIN.

REASONS YOU’RE BEING DISRUPTED

1. YOU TRY TO DO IT YOURSELF:

2. TOO MUCH, TOO SOON:

3. YOU FEAR CHANGE:

4. YOU ARE SKEPTICAL ABOUT THE THREAT:

5. YOU ARE NOT FOCUSED ON YOUR PURPOSE.

HOW CAN I DISRUPT?

1. BE CREATIVELY CONFIDENT;

2. PROTOTYPE YOUR IDEA;

3. FAIL FAST;

4. BE HUMAN, BE EMPATHETIC;

5. EMBRACE AMBIGUITY;

6. TEST AND LEARN;

7. MVP ALL DAY, EVERYDAY;

8. FOCUS ON A CHALLENGE…__HOW.

HOW MIGHT WE DO __ALL OF THAT?

HOW MIGHT WE USE

DESIGN FOR __EVERYTHING?

DESIGN HAS THE POWER TO UNLOCK

THE MOST COMPLEX OF CHALLENGES

__AND SIMPLE SOLUTIONS.

HOW MATURE __ARE YOU?

CULTURE – SHAPE WHO WE ARETHE DANISH DESIGN ___LADDER

SYSTEMIC CHANGE – MAKE A BIG CHANGES

STRATEGY– MAKE PLANS

PROCESS– MAKE STUFF WORK

AESTHETICS – MAKE STUFF LOOK PRETTY

NOTHING – WE DON’T USE IT FOR ANYTHING

COMPANIES THAT WORK SYSTEMATICALLY

WITH DESIGN HAVE HIGHER EARNINGS AND

BIGGER EXPORTS THAN COMPANIES THAT DO

NOT USE DESIGN. ”

- The economic Effects of Design – DDC 2003

HOW MIGHT WE

SOLVE CHALLENGES WITH DESIGN__TODAY.

ONE.

CHALLENGE. CHALLENGE. __SOLVE.

TWO.

TRUST YOUR __TEAM.

THREE.

STOP OVERTHINKING__.

FOUR.

STOP THE BLOODY__EMAILS.

FIVE.

GET TOGETHER IN THE SAME __ROOM.

SIX.

GET THE RIGHT__TEAM.

SEVEN.

CHALLENGEYOUR__THINKING.

EIGHT

CUSTOMERS AREN’T ALWAYS __RIGHT.

NINE.

…BUT THEY ARE YOU __FOCUS.

TEN.

JUST TRY IT. IT WILL __WORK.

“A BRILLIANT SOLUTION TO THE WRONG PROBLEM CAN BE WORSE THAN NO SOLUTION AT ALL: __SOLVE THE CORRECT PROBLEM.”

THIS ALL SOUNDS NICE IN THEORY, BUT LET’S __GET REAL.

PANEL

ALBERT. DAVID. NATHAN. SASCHA.__HELLO.

TO NURTURE A DESIGN CULTURE?

1. CHALLENGE EVERYTHING;

2. TRUST YOUR TEAM;

3. STOP OVERTHINKING;

4. STOP THE EMAILS;

5. GET TOGETHER;

6. GET THE RIGHT TEAM;

7. CHALLENGE YOUR THINKING;

8. CUSTOMERS NEED YOU;

9. FOCUS ON THEM…

10. TRY IT.__HOW.

THANKS

SEE YOU AT__No.3


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