DMA Conference 2013
“Blue Skies, Big Data”
The Global Event for Data-Driven Marketers
Saturday, October 12th through Thursday, October 17th
McCormick Place, Chicago, IL
Steve Kerr, Stone Ward Analytics Manager
Agenda
Direct Marketing Introduction/ Importance
Workshops/ Meetings Tracks Attended
“Big Data” Introduction/ Importance
Emphasis on Analytics – 2013 and onward
Emerging Trends
Key Takeaways/ Personal Insights
Application to Current Clients
Agenda
Direct Marketing Introduction/ Importance
Workshops/ Meetings Tracks Attended
“Big Data” Introduction/ Importance
Emphasis on Analytics – 2013 and onward
Emerging Trends
Key Takeaways/ Personal Insights
Application to Current Clients
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
DM Introduction/ Importance
Agenda
Direct Marketing Introduction/ Importance
Workshops/ Meetings Tracks Attended
“Big Data” Introduction/ Importance
Emphasis on Analytics – 2013 and onward
Emerging Trends
Key Takeaways/ Personal Insights
Application to Current Clients
Workshops/ Meeting Tracks Attended
Analytics & Data-Driven Intelligence Module
B2B Marketing Trainings
Customer Experience Transformation
Data Matters: Source, Use, Ownership, and Insight
Fast & Furious Creative Workshop
Small Business Workshop
Keynote Presentations by:
Terry Jones, Founder of Kayak and Travelocity.com
and
Nate Silver, founder of fivethirtyeight.com and Author
of the Signal and the Noise
Agenda
Direct Marketing Introduction/ Importance
Workshops/ Meetings Tracks Attended
“Big Data” Introduction/ Importance
Emphasis on Analytics – 2013 and onward
Emerging Trends
Key Takeaways/ Personal Insights
Application to Current Clients
Big Data – Demand is Soaring
There were 150 Exabytes created in 2005
(150 Exabytes = 1 Billion Gigabytes)
That looks like 150, with 18 zeros after it:
In 2010, we created 1,200 Exabytes
Last year, the digital universe was 10 times the size it
was in 2006
Projection: in 2015, there will be 7.9 Zettabytes
produced and eventually replicated
“Big Data” Introduction/ Importance
150,000,000,000,000,000,000!
“Big Data” Introduction/ Importance
“Big Data” Introduction/ Importance
“Big Data” Introduction/ Importance
“Big Data” Introduction/ Importance
“Big Data” Introduction/ Importance
“Big Data” Introduction/ Importance
“Big Data” Introduction/ Importance
Agenda
Direct Marketing Introduction/ Importance
Workshops/ Meetings Tracks Attended
“Big Data” Introduction/ Importance
Emphasis on Analytics – 2013 and onward
Emerging Trends
Key Takeaways/ Personal Insights
Application to Current Clients
Spotlight on Analytics – 2013 and Onward
Spotlight on Analytics – 2013 and Onward
Spotlight on Analytics – 2013 and Onward
Spotlight on Analytics – 2013 and Onward
Spotlight on Analytics – 2013 and Onward
Spotlight on Analytics – 2013 and Onward
Spotlight on Analytics – 2013 and Onward
Spotlight on Analytics – 2013 and Onward
Spotlight on Analytics – 2013 and Onward
Agenda
Direct Marketing Introduction/ Importance
Workshops/ Meetings Tracks Attended
“Big Data” Introduction/ Importance
Emphasis on Analytics – 2013 and onward
Emerging Trends
Key Takeaways/ Personal Insights
Application to Current Clients
The Beauty of Data Visualization
by David McCandless
http://www.youtube.com/watch?v=5Zg-C8AAIGg&feature=youtube
Information is Beautiful Website
World’s Largest Data Breaches
http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/
Rich Blocks, Poor Blocks Data Imaging
http://www.richblockspoorblocks.com/
Foursquare, Social Media, and Data Visualization
http://vimeo.com/62289901
Emerging Trends - Data Visualization
Emerging Trends - Data Visualization
Emerging Trends - Data Visualization
Emerging Trends - Data Visualization
Emerging Trends - Data Visualization
The Importance of Data
Jeff Jonas, IBM Distinguished Engineer
http://www.youtube.com/watch?v=ipxRA7ira4c&feature=youtube
Big Data and High Performance Analytics
Jeff Goodnight, SAS CEO
http://www.youtube.com/watch?v=d5OXF-0B6JM&feature=youtube
Emerging Trends – Importance of Analytics
Emerging Trends – Importance of Analytics
Emerging Trends – Importance of Analytics
Emerging Trends – Importance of Analytics
Video Games: The Biggest Big Data Challenge
CTO of Electronic Arts, Rajat Taneja
http://www.youtube.com/watch?v=ZK_PXlbvOfM&feature=youtube
What is predictive analysis/ data-mining?
http://www.youtube.com/watch?v=BjznLJcgSFI&feature=youtube
Emerging Trends – Importance of Analytics
Emerging Trends – Importance of Analytics
Emerging Trends – Importance of Analytics
Emerging Trends – Customer Journey Transformation
Emerging Trends – Customer Journey Transformation
Emerging Trends – Data Collaboration
Emerging Trends – Data Collaboration
Emerging Trends – Data Collaboration
DMA 2013 – Data Collaboration
Google Analytics in Real Life
http://www.youtube.com/watch?v=N5WurXNec7E&feature=youtube
Emerging Trends – Data Streamlining
Emerging Trends – Data Streamlining
Emerging Trends – Data Streamlining
Emerging Trends – Data Streamlining
Emerging Trends – Sales Cycle Analytics
Emerging Trends – Sales Cycle Analytics
Emerging Trends – Sales Cycle Analytics
Emerging Trends – Sales Cycle Analytics
Emerging Trends – Sales Cycle Analytics
Emerging Trends – Sales Cycle Analytics
Emerging Trends – Predictive Modeling
Emerging Trends – Predictive Modeling
Emerging Trends – Predictive Modeling
Emerging Trends – Customer Experiences
Emerging Trends – Customer Experiences
Emerging Trends – Customer Experiences
Emerging Trends – Customer Experiences
Emerging Trends – Customer Experiences
Agenda
Direct Marketing Introduction/ Importance
Workshops/ Meetings Tracks Attended
“Big Data” Introduction/ Importance
Emphasis on Analytics – 2013 and onward
Emerging Trends
Key Takeaways/ Personal Insights
Application to Current Clients
Key Takeaways/ Personal Insights
Overall, great learning and social experience
Learned valuable analytic methods and strategies
Networking was essential to Conference
Emerging trends, such as use of “Big Data”, Predictive
Analytics, Sales Cycle Analytics, and Customer
Experience Transformation are wave of the future!
Agenda
Direct Marketing Introduction/ Importance
Workshops/ Meetings Tracks Attended
“Big Data” Introduction/ Importance
Emphasis on Analytics – 2013 and onward
Emerging Trends
Key Takeaways/ Personal Insights
Application to Current Clients
Application to Current Clients
Utilize Predictive Analytics and Sales Cycle Analytics for
Snap-on/ other clients in adding value to current
Analytic Solutions
Research and use of “Big Data” principles/ strategies in
streamlining and integrating KPI’s for SW Metrics
Dashboard and Current BH Dashboard
Thank You!
Any Questions?
Appendix
Additional Slides, Charts, Information to Support
information in Presentation
DMA 2013 – Marketing Challenges
DMA 2013 – Marketing Challenges
DMA 2013 – Social Analytics
DMA 2013 – Social Analytics
Emerging Trends – B2B Marketing Challenges
DMA 2013 – Marketing Challenges
DMA 2013 – Marketing Challenges
DMA 2013 – Additional Marketing Trends
DMA 2013 – Marketing Challenges
DMA 2013 – Marketing Challenges
DMA 2013 – Marketing Challenges
DMA 2013 – Marketing Challenges
DMA 2013 – Marketing Challenges