Download - dmexco 2014 Speakers Corner - SEO for International and Multilingual Websites by Siwen Zhang

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explido»iProspect RGB-Farben

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Bitte keine graduelle

Füllung / Farbverlauf

verwenden!

Überschriften: Corbel, Großbuchstaben, 24

Untertiteln: Corbel, 18

Text: Corbel, 18

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SEO FOR INTERNATIONAL AND MULTILINGUAL WEBSITES

Cologne, 11th September 2014

Kundenlogo

transparent

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Driving Digital Performance

Copyright © 2014, explido GmbH & Co. KG, All rights reserved.

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ABOUT ME

Siwen Zhang Director SEO

Studies: International Business Administration

5 years at explido

Focus: Strategy Development, International SEO

[email protected]

de.linkedin.com/pub/siwen-zhang/66/1b2/81a

twitter.com/siwen_zhang


» 147 Mio. Media Spend, No. 1 Google Partner

2.200 Employees worldwide

65 Offices worldwide

Part of the

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INTERNATIONAL SEARCH ENGINE MARKET

Dominance of Google

Local Search Engines

...

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THE ESSENCE OF INTERNATIONAL SEO -

GEO - TARGETING

Source: Fotolia/koya979

Showing your international audience and customers the website you want them to see.


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Source: Fotolia/Coloures-pic

DOMAIN STRATEGY

Language Versions gTLD ccTLD


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Source: Fotolia/Rawpixel

COUNTRY SPECIFIC KEYWORD AND CONTENT STRATEGY Language Targeting Wording Local References


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Source: Fotolia/Julien Eichinger

BACKLINKS & SOCIAL ACTIVITIES

Link Origin Local Platforms


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Source: Fotolia/Sergej Khackimullin

MANAGEMENT OF INTERNATIONAL SEO PROJECTS Standardization Communication Sharing


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THANK YOU!

Siwen Zhang Director SEO [email protected] twitter.com/siwen_zhang