Do you know what it takesto have the best
WEBSITE?
..there are five general components involved in making a Great and Successful website.
How will you get people to your website?
WEB DESIGN
APPEARANCE
CONTENT
FUNCTIONALITYWEB USABILITY
SEARCH ENGINE OPTIMIZATION
1Appearance
A site must be Visually Appealing, Polished and Professional. Remember, it reflect your company
products and services.
Guidelines for an AttractiveAppearance
• Good use of color• Text that is easily read• Meaningful graphics• Quality photography• Simplicity• User friendly
Homepage of an excellent
website
…Your website may be the first, only when it Impress a Potential Customer to receive your company.
2Content
Along with style, your site must be Substance Informative and
Relevant.
Content
• Short and Organized Copy• Update your Content• Speak to your Visitor• Consider a Professional
Guidelines for Informative and Relevant Content
Organized and Up to
Date Content
..Flashy graphics and animation are Tempting, and can have a very Positive Impact on user experience. Just
use them appropriately and keep some simple guidelines in mind:
3Functionality
Quickly and Correctly Error-free copy.
Functionality
Guidelines for an effectiveSite functionality
•Quickly •Correctly• Error-free copy
…Spelling Mistakes and Bad Grammar are as Unforgivable on a website as they are in other
company materials.
4Usability
Your site must be easy to
Read, Navigate, and
Understand.
Usability
Usability Your site must be easy to
Read, Navigate, and
Understand.
• Simplicity • Fast-loading pages• Minimal scroll• Consistent layout• Prominent, logical navigation• Descriptive link text• Cross-platform/browser compatibility• Screen Resolution:
5Search Engine Optimized
Be descriptive , use your keywords in the link text
Search EngineOptimized (SEO)
Guidelines for Effective search engine optimization
• Include plenty of written content in HTML format.
• Use your important keywords • Minimize the use of tables • Leverage your links and make
them descriptive
Unattractive or Poorly built site will do more to Hurt your business than to help it.
For more information call
+234 802 900 0019or visit
Social Media 360+ on Facebook