doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Slide 1 Alereon, Staccato Communications, Wisair
Project: IEEE 802.15 Working Group for Wireless Personal Area Networks (WPANs)Project: IEEE 802.15 Working Group for Wireless Personal Area Networks (WPANs)
Submission Title: [Time to Market Pervasiveness - MultiBand OFDM Products]
Date Submitted: [13 September 2004]
Source: Roberto Aiello, CEO, Staccato CommunicationsEric Broockman, CEO, AlereonDavid Yaish, CEO, Wisair
Contact: [email protected] [email protected] www.alereon.com [email protected] www.wisair.com
Abstract: [Time to market is a term commonly discussed in developing markets, this presentation defines the true meaning of the term, industry expectations, and when interoperable standards-based (non-proprietary) products will become pervasive.]
Notice: This document has been prepared to assist the IEEE 802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein.Release: The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by 802.15.
Alereon, Staccato Communications, WisairSlide 2
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Outline
• Definitions
• Product development timeline
• Conclusions: no TTM advantage for DS-UWB
Alereon, Staccato Communications, WisairSlide 3
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Definitions • Time to market
– when the proposed technology will be ready for integration• Time to market pervasiveness
– Time to industry success: Volume & Profitability
So...... What does it take?• Time to market
– One vendor doesn’t provide market pervasiveness
• Time to market pervasiveness requires an ecosystem– You need more than just a radio to assure market acceptance
• WiMedia – Interoperability & testing • Wireless USB – Software integrated in operating systems• 1394TA – Leverage multi-industry momentum
– Broad industry support multiple vendors• Multiple implementations• Interoperability• Price competition
– Broad market appeal• Designed for PC, CE and mobile markets (& supporting their convergence)• Ease of use in all
Alereon, Staccato Communications, WisairSlide 4
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Robust design for all target markets:PC, CE and Mobile
Wireless USB 1.0 specification to be published in 2004 Wireless USB Promoter Group announced 2/04 Multi-vendor wireless USB demonstration offered 9/04 Wired USB was 400Mu in 2003, NEC alone forecast 25Mu of W-USB in 2007
1394 Trade Association developing a PAL for the WiMedia platform 1394-TA has defined and published some of most fundamental elements of the PAL Compliance & Interoperability WG is collaborating with the WiMedia Alliance Wired 1394 was 100Mu in 2003
WiMedia Alliance is to UWB as WiFi is to 802.11 Will publish industry standard convergence layer specification in 2004 Wireless USB Promoter Group adopted WiMedia Alliance convergence layer 1394-TA engaged with the WiMedia Alliance
MB-OFDM PHY is product of extensive peer review by +170 companies
StatusStandards
Organization
USB
1394
WiMedia
Alereon, Staccato Communications, WisairSlide 5
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Extensive industry support of over 170 member companies; please visit www.multibandofdm.org for a full list of companies which include:
- Top 10 semiconductor companies (except TSMC; TSMC has invested in a MB-OFDM start-up company)
- Many of the leading CE, PC and Mobile Phone companies
- Endorsement by the Wireless USB Promoter Group and WiMedia Alliance and engagement with the 1394 Trade Association
- Over $100M in 2004 venture capital investment into MB-OFDM start-up companies
Broad Industry Support
Alereon, Staccato Communications, WisairSlide 6
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Industry readiness
• High level protocol and application support– Wireless USB– Wireless 1394– Wireless Video (IP)
• Multiple suppliers– better quality, lower cost– more choice of solution (package size, integration, power
consumption, performance,…)
• Interoperability• Certification authority
– supported by the target industries
Alereon, Staccato Communications, WisairSlide 7
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Industry timeline
PHY Proposal
Specs Stable
Requirements PC CE Mobile W-USB W-1394
Standards & Standards & Technology CreationTechnology Creation
7/03 2/04 9/04 Q105 Q205 Q405– Q206 …
ProductizationProductizationMulti-Vendor Multi-Vendor InteroperabilityInteroperability
IC Development IC Samples
MAC Sim / Dev
C & I Program
Components
EcosystemEcosystemFormationFormation
Corporate R&D
TechnologyTechnologyDemonstrationDemonstration
(Intel Developers Forum)(Intel Developers Forum)
Develo
pm
ent
Pla
tform
Business Groups Engaged
CommercialCommercialDeploymentDeployment
Product Development
By the major CE, PC and Mobile Phone companies
Alereon, Staccato Communications, WisairSlide 8
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Timeline, presented Sept 2003
Time
PHY / MAC
Convergence Arch
PHY/MAC Interoperability
Applications
Connection Mgmt
1H 2003 2H 2003 1H 2004 2H 2004 1H 2005 2H 2005
Today, a proprietary bare pipe. A real product that won’t get returned? ‘05
WholeProduct
ProprietaryBarePipe
802.15.3aBarePipe
Doc: IEEE 802.15-03/343r1
Alereon, Staccato Communications, WisairSlide 9
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Current timelineQ4 ‘05End – Products on shelves
Q2 ‘05End – Products prototypes
Q4 ‘04Silicon engineering samples
Q3 ‘05Start product certification
Plug fests
Alereon, Staccato, Wisair timeline
No TTM advantage for DS-UWB:
-MB-OFDM will have silicon in Q4 ’04
-MB-OFDM will ship next year from multiple interoperable vendors
Alereon, Staccato Communications, WisairSlide 10
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
DS-UWB TTM inconsistencies
July 7, 2000, Martin Rofheart, doc.: IEEE 802.15-00/195r4• Time to market
– Sample chipsets 2Q01– Limited availability 3Q01– Production quantity 4Q01
July 2003 Matt Welborn, doc.: IEEE 802.15-03/153r9• Production ICs here today
Sept 7, 2004, Communications Daily• [Freescale] said it hoped to start shipping commercial product in about 6 months
Sept, 13, 2004, Freescale press release, Jon Adams:• “These milestones underscore the two-year time to market advantage”
Products have been announced for 4Q 2001, Q2 2003, and Q2 2005
Alereon, Staccato Communications, WisairSlide 11
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Spectrum discrepancy results in lower performance
3 4 5 6 7 8 9 10 11
3 4 5 6 7 8 9 10 11GHz
FCC Certification Test Reportfor
Motorola CorporationFCC ID: RUN-XSUWBWDK
doc.: IEEE 802.15-04/140r2
System tested is very different from IEEE proposal:Lower performance, lower bit rate, higher power
Alereon, Staccato Communications, WisairSlide 12
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Current system doesn’t appear to be low cost, low power
Source: FCC Certification Test Report for
Motorola CorporationFCC ID: RUN-XSUWBWDK
System tested appears to be much higher cost, lower performance, lower bit rate, higher power than current DS-UWB proposal
Alereon, Staccato Communications, WisairSlide 13
doc.: IEEE 802.15-04/0548r0
Submission
September 2004
Conclusions
Time to market pervasiveness requires not only product availability but– Multiple suppliers
– Multiple vendors and their implementations
– Total Ecosystem/Support Infrastructure• Interoperability and certification
• Protocol and Application vendors
• Supporting/peripheral components suppliers
• no TTM advantage for DS-UWB