“Beauty is for all”L ' O R É A L G R O U P
MISSION"To provide the best in cosmetics
innovation to women and men around theworld with respect for their diversity"
BRIEFBACKGROUND
French cosmetics and beauty
company
Founded by Eugéne Schueller,
1909
Hair color products
Leader
INTERNATIONALBRANDS
28
L'Oréal around the world
130 COUNTRIES
GLOBAL PRESCENCE
RESEARCH CENTERS
RESEARCH &INNOVATION
Advanced ResearchApplied ResearchDevelopment
Video
COMPETITION25 brands in 150 countries
Fragrances
Prestige brands
DigitalStrategy
360 degree
ALLPrescence on
Platforms
COMMUNICATIONSTOOLS
SalesPromotion
Tradeshows Advertising
PublicRelations
DirectMarketing
Social Media
EverywhereBig spendersProduct launchCelebrity endorsementsClear target market
Advertising1
SECTION A
SECTION CSECTION B
OVERLAPIn-store - Buy 1, get 2nd half offPrint - Magazines, shoppersOnline - Discount sites
SALES PROMOTION2
SOCIAL MEDIA
3
Page for every country
Corporate & job hunting
Destination Beauty Channel
Vloggers
L'Oréal L'oreal loreal
L’Oréal has made the universalisationof beauty its project for the years to
come.
B E A U T Y F O R A L L