Chris Leong
Director Strategy – Soft Space
DREAM BIG, ALWAYS BELIEVE
ABOUT MEProfessional
• Engineer with a MBA with University of Strathclyde
• Co-Author of “Like me, Follow Me” – a book on Social Media
• Microsoft MVP for Client Development 2009
• Former head of commercialization for Cradle Fund
• Development of the Angel Investment ecosystem
• Introduction of the Angel Investment Tax Incentive
Fun
• Amateur Photographer
• Over optimistic marathon runner
ABOUT SOFT SPACEA Mobile Payments Technology Company established in March 2012 that can “transform” every smart devices to a payment accepting terminal
WHAT WE DO
All you need is your standard issue smartphone and at least EDGE connectivity
The Soft Space Payment App: Enter the amount, process the card, authorise the transaction & issue an e-receipt
Attach the chip card reader to the mobile device with the Soft Space app = Instant Card Acceptance Terminal
BENEFITS
Cost Efficiencies
Great buyingExperience
Mobility & Convenience
Security
INTERNATIONALLY RECOGNIZED
Europay, MasterCard & Visa (EMV) Top 3 (Cartes-Asia) MasterCard (MPOS)
Program Certified
1st in Asia to obtain EMV Level 2 Certification for MPOS.
1st company to have a major EMV MPOS rollout in Asia with Kasikorn Bank
Certified as one of MasterCard's preferred MPOS solution providers.
Developed Digital Ordering Platform for iPad at all Sakae Sushi restaurants in Malaysia
THE JOURNEY SO FAR…..
KASIKORNBANK - THAILAND
COMING SOON…
WAS IT EASY….?
COMMON OBSTACLES
Too young Malaysian Tech? Slow tech adoption
1. Right People, Right Place, Right Time
2. Leverage
3. Build local, Aim Global
HOW DID WE DO IT?
天时,地利,人和
3 DRIVING FORCES -
ReinforceReinforce
Fun Facts
• 1.1 billion out of 5 billion mobiles are smartphones*
• 62% of smartphone users are aged 25-34*
• 87% use the phone while on the go**
• 2 million + Malaysian use smartphones**
• 3 out of 4 browse the web using their phones**
MOBILE REVOLUTION
Fun Facts
• 39% use the phone while going to the bathroom
• 48% use the phone while eating
• 13% use the phone while having a meaningful conversation
MOBILE REVOLUTION
NEXT GEN OFCONSUMERS
Leverage
RIDE THETSUNAMI OF CHANGE
OUR STRATEGY
Low distribution cost
The power of smartphones
Need of mobility
THE GAP
CROWDFUNDING
• 536 crowdfunding platforms• $5.1b raisedKickstarter • 101,679 projects • $563 million raised• Olloclip raised apprximately $68,000
EDUCATION - KHANACADEMY
• Over 4200 videos• 6 million unique students visited each month • Curriculum circulated in 20,000 classrooms
around the world. • Volunteers have translated Khan’s videos
into 24 different languages.
MOBILE PAYMENT
• $670billion in 2015 on the transaction in mobile payment
• 2015 1 billion smartphones shipped globally• 141 million users globally
TASK RABBIT – CROWD OUTSOURCING
• $37.7 million in funding• 4,000 tasksrabbits• 9 CitiesPopular tasks• Photographers, Fix Ikea• Shopping • Delivery
Build local, Aim Global
BUILD FOR THE WORLD
BRAIN POWER RULES
NIMBLE AND FLEXIBLE
A CRAZY TEAM
SMALL GUYS VS. BIG GUYS
WHO MOVED MY CHEESE??
RUN…..