~ 8 HOURSx
65 YEARS=
NEARLY 190 000
BUT THAT IS NOT
THE WORST THAT CAN HAPPEN
WHAT TO YOU THINK
WHEN BEEING FACED WITH
LONG DISTANCE TRAVEL?
BEWARE OF A BEARDED STRANGER WHO SLEEPS ON
PEOPLE
AND HE THOUGHT DESK WORK IS KILLING HIS SPINE…
ITS ALWAYS BETTER
WHEN YOU DO IT WITH SOMEBODY
DID YOU LIKE THAT PICTURE?
GOOD, THERE WILL BE MORE
BLUE OCEAN STRATEGY
Dreamlines
STRATEGY CANVASWizzAir EasyJet Ryanair CzechAirlines
British Airways KLM
price 4 4 4 4 2 2
carry-on luggage 3 5 5 5 5 4
luggage 2 4 1 3 4 4
service 1 3 0 4 5 4food and baverage 1 1 1 4 5 3
loyalty program 1 2 0 3 4 5
booking 4 5 2 4 5 4
comfort 1 3 1 3 5 3
destinations 3 3 4 2 5 4
online check-in 4 5 2 5 5 4Changes in booking 1 3 1 3 5 3
A BLUE OCEAN STRATEGY CANVAS
price
carry
-on lu
ggage
luggage
servi
ce
food and bave
rage
loyalty
progra
m
booking
comfo
rt
destinations
online ch
eck-in
change
s in bookin
g0
5
10
15
20
25
30
Sloupec2KLMBritish AirwaysCzechAirlinesRyanairEasyJet
DEAR WATSON,
THAT CANT BE RIGHT.
WE MUST DO SOMETHING
ABOUT IT
FIRST WE NEED THE SUNRISE
LOONG DISTANCE
FLIGHTS
WIDE VARIETY OF FOOD AND BEVERAGES
WE REDUCED THE PRICE
WE ELIMINATED
ONLINE
CHECK IN
AND WE CREATED
NEW EXPERIENCE
FOR YOU
EACH PERSON GETS INDIVIDUAL SUITE
UNIQUE MOBILE APP
DIRECT FLIGHTS ALL OVER THE WORLD
Dreamlines
You will never want to go to bet with other airlines