APPS AND VIDEO COMMS

5 THINGS YOU NEED TO KNOW

Presented by Richard WestDirector of Innovation

1. TOMORROW’S CONSUMER

1. TOMORROW’S CONSUMER

Morgan Stanley Research

USER ENGAGEMENTS

Source: comScore June 2012 ; Information Based On U.S.; Last Stat Based on Gartner Inc Survey

• 25% smartphone owners use a tablet

• 25% pay to watch videos

• 50% + tablet owners prefer to read news, magazines & books on tablets vs. paper

• 60% read books on their tablets

USER ENGAGEMENTS

Source: comScore June 2012 ; Information Based On U.S.; Last Stat Based on Gartner Inc Survey

• 25% smartphone owners use a tablet

• 25% pay to watch videos

• 50% + tablet owners prefer to read news, magazines & books on tablets vs. paper

• 60% read books on their tablets

2. MAKE IT COMPELLING...

2. MAKE IT COMPELLING...

Source: The Nielsen Company

Apple iPad Apple iPhone All Connected Device Owners

I enjoy ads that have interactive features

I am more likely to look at ads if they have an interesting video

I am more likely to click on ads that aren’t simple text ads

Ads on my connected device are new and interesting

I like to see what ads can do on a connected device

Receptivity to Advertising

49%

40%

39%

46%

26%

27%

40%

25%

25%

39%

20%

19%

37%

23%19%

ANALYTICS

3. YOU CAN MAKE MONEY...

3. YOU CAN MAKE MONEY...

DELIVERY - ITUNESPreview Purchase Apps Manage Subscriptions

MONETIZE - NEWSSTAND

MONETIZE - INTEGRATION• Backend subscription

integration

• Opportunity to bundle offers, coupons, make the magazine digital available and more actively work with promotion of the digital product. 

4. NOT JUST EXTERNAL...

4. NOT JUST EXTERNAL...

Enterprise AppiTunes or Android Store

CORPORATE CHANGES

TabTimes Feb 2013

1 in 4 enterprises will have their own app store by 2017

“BYOA is now ‘as important’ as BYOD”

Pentagon plans to welcome Android and iOS devices starting in 2014

* Gartner Feb 2013

5. NOT JUST...

5. NOT JUST...

SO HOW DO WE DO IT?

DREAMTEK PHILOSOPHY

It’s about creating an immersive, intimate, experience.

1

2Make Apps that feel like they were made for the device.

3Create a simple and flexible system that lets creators do what they do best: designing, telling stories, connecting with their audience.

Managed Back-Office:-‐  Synchroniza-on  of  user  accounts  across  mul-ple  pla6orms  &  devices-‐  Mul--‐app  content  management-‐  Library  management-‐  Push  No-fica-ons  Console-‐  Purchasing  logic  and  subscrip-ons-‐  Analy-cs(downloads,  unique  customers,  clics,  page  views,  ....)-‐  Connect  to  LMS-‐  Etc

Shared Creation

-‐  Rich  interac-vity-‐  Collabora-ve  Work-‐  Audit  and  track

Easy Distribution of content:

-‐  Google  Hangouts-‐  Adobe  Connect-‐  Adobe  Media  Server-‐  Or  build  totally  customized  apps  

Create, Share, Manage, Engage

Simplify the creation process

-‐  Easy  capture  tools-‐  Simple  to  use  /  no  complex  installa-on

Open Standards

CREATECapture and Communicate

ENGAGEFresh Tunes Africa / Fresh Tunes Arabia

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T: 0845 6006122 E: INFO@DREAMTEK.TV ǁǁǁ͘ĚƌĞĂŵƚĞŬ͘ƚǀ� � ƚǁŝƩĞƌ͘ ĐŽŵͬĚƌĞĂŵƚĞŬ� � ŚƩƉƐ͗ͬͬǁǁǁ͘ĨĂĐĞŬ͘ĐŽŵͬĚƌĞĂŵƚĞŬ͘ƚǀ

£349 per month including 5 x 100 person classrooms

Dreamtek high quality video pod for high quality streamingSupport and set up

Based on a one year contract*

*Subject to Adobe Connect Licensing

The broadcast pod

Google

Hangouts

SHARE AND MANAGE The VF Hub

The VF Hub

Collaborate

The VF Hub

Audit and Approval

The VF Hub

Track

Analytics

ENGAGE

Google Hangouts

NJF App

Close up - Fresh Tunes Africa / Fresh Tunes Arabia

CONTACT USwww.dreamtek.tv0207 078 8855