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Dubai Leading Technologies Offerings
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Adaptive Marketing is a Universal BrandMarketing Opportunity Enabled by NFC
Hyper-local, Location-based
Platform utilizing Smartphones,
Tablets
NFCNear Field Communication
Just One Touch
Accelerated Data Driven
Consumer Focused Marketing forInstant Customer Satisfaction
DirectlyConnecting your
Brand to Your
Consumer
Individually Relevant Brand That
Deliver More Benefits
88%
Would
Tap
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NFC Technology
A cool futuristic wireless
technology for Smartphones and
similar devices to exchange
digital information
Requires just a touch to send and receive digital
content
And it takes less than one second to connect two
NFC device and works in distance of 10 cm or
less
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NFC General Use Cases
Area
U
sageofNFCMobilePhon
e
ServiceIndustries
Pass Gate
Get informationfrom smart
poster
Get information
frominformation
kiosk
Pay bus/taxifare
STATION
AIRPORT
Mass Transport
Advertising
Download and
personalizeapplication
Check usage
history
Download ticket
Lock phone
remotely
ANYWHERE
Any
Enter/exit
office
Exchangebusiness cards
Login to PC;Print using
copier machine
OFFICE
Security
Adjust seat
position
Open door
Pay parking fee
VEHICLE
Public
Transport
Pass entrance
Get eventinformation
THEATRE
STADIUM
Entertainment
Pay by credit
card
Get loyaltypoint
Get and usecoupon
Share and usecoupon among
users
STORE
RESTAURANT
Banking
Retail
Credit Card
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NFC Tags are small
passive devices which
can communicate with
NFC phones to deliver
digital information
Now NFC technology is
coming to other devices such
as Speakers, Headsets, TV,
AC, Cars, Refrigerators,
Printers, Cameras and more
NFC Devices
NFC Reader devices,they can communicate
with NFC phones or
NFC Tags to exchange
digital information
NFC technology ispresent in most high
end Smart Phones such
as Galaxy S3, S4, Nokia
Lumia 920, Blackberry
Z10
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Proven Benefits of NFC Technology
Easy To Use And Fast Communication
Innovative Use Everywhere
Better Customer Engagement
Enables Real Time Management
Reduce Manual Effort And Cost Effective
Highly Secure And Reduces Frauds
Why
NFC?
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Instant access to relevant information
Ease of use, simple and fun
Attractive technology and hassle free
Consumer Impact
Fast information exchange
Saves time
A magical
experience
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Revenue and Brand LeadershipOpportunities with NFC Solutions
The number of NFC Smartphones and NFC devices
worldwide is increasingexponentially
Puma can use NFC to allowcustomers digital access toproduct and servicesinformation through a simple
tap of their smartphones
Coupled with mobile shoppingand value-add deals, NFC canguarantee unprecedentedincrease in sales
Puma Stores can use NFC to elevate theirmarketing and advertising efforts to the next level
Product Information, Product Catalogue, Poster Campaign
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Deliver instant information about in store products, with option to buy from mobile
Mobile shopping has never been as forefront in the retail industry as it is
now, with convenience and value-for-money driving most consumers.
NFC reduces reliance on busy salespeople, allowing the customer
freedom to decide when, where, and how they buy..
Digital Marketing Driving Sales
Use of NFC Tags/Stickers to provide more information about in store
products, with option to buy from mobile.
Customer analytics provide insights to specific segments for targeted
marketing.
Dubai Leading technologiess NFC Solution
Accessibility of Product InformationEnables Instant Sales
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Deliver instant information about in store products, with option to buy from mobile
NFC-based product catalogues will enable a high conversion rate of
mass-market sales strategies, linking print and digital media and
leveraging on consumers propensity for impulse buying when in the
comfort of their own homes
Digital Marketing Driving Sales
Catalogues distributed to the households can become an effective online
store.
Dubai Leading technologies NFC Solution
From Print To Palm Product Catalogue
Tap Here
Product Catalogue
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Tap Here
Activate
The World
Of Puma
A single tap takes the user to the Puma mobile store, allows user to see
product reviews, ask facebook friends for feedback, and can also keep
friends updated on the last good deal they got. This is viral marketing at
its best, linking the brand directly to the consumers own network
Brand Leadership
Use of NFC based Posters to provide promotional offers, discount
coupons, run campaigns, polls, connect with social networks & more.
Customer analytics provide insights to specific segments for targeted
marketing.
Dubai Leading technologies NFC Solution
Poster Campaign
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NFC Value Proposition
DRIVE SALESDiscounted Purchase or
Promotional Codes
Text, Snap Shots, Check-ins
All Through NFC
DRIVE BASIC
PRODUCT
KNOWLEDGE
Valuable Feedbackfrom consumer
Product Launch with
Smart Posters
BRAND IMMERSIONSocial Engagement,
Music, videos, games,
recipes
Web links with NFC
Tags
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Dubai Leading Technologies Leading Technologies
Dubai Leading Tech provides NFC products and services in UAEmarket that helps in product promotion, campaign strategy, raise
awareness, and provides information to the people.
The only active NFC Product
and Solutions provider inunited Arab Emirates.
Supplying NFC Tags to leadingsoftware companies in UAE.
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Dubai Leading Technologies Total NFC Solutions
Deployment of NFC Tags for Automation, Marketing and Advertising
Complete backend support for Advertising Campaigns
DLT provides web based platform TagService to have effective NFC
based marketing & advertising campaigns
Using DLT platform one can track, create campaigns and manage NFC
Tags/Posters deployed around city from single place
DLT has developed one android based NFC application to program NFC
Tags.
Currently DLT is working on many innovative future NFC solutions
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Dubai Leading Technologies Partnerships
In talk with leading advertisinggroup, shopping malls in UAE
for NFC based advertising
In final round of talk with one UAE
constructor to develop web based
platform for using NFC tags in
construction site
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DU is launching NFC based SIM in third quarter of 2013 to allow Mobile
payment. Etisalat is also working on NFC based payment services which will
be launched in 2013.
Mobile Payment
RTA, the Dubai roads and transport authority, has announced plans tointroduce NFC ticketing across the emirate's metro, bus and water bus
services from 2013.
Mass Transportation
The National ID Card moving to the NFC platform as The Emirates Identity
Authority have signed a MoU with Etisalat to enable creative, convenient
and safe public services for residents.
National Identification Card
Al Ameen service of Dubai police introduced two new e-services Near
Field Communication (NFC) and e-Tag at the opening of the 32nd edition
of Gitex Technology Week.
Law Enforcement
NFC in UAE
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NFC Worldwide
UK based Clear Channel advertising company has put 10,000 NFC panels across
the UK
USA based Adspace will roll out NFC advertising in 140 US shopping malls
Many NFC Mobile paymentbased trials have been launched across the world
Brands like Google, Samsung, Microsoft, Master card, Visa, leading
banks are pushing NFC into the mainstream
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www.nfc-forum.org
NFC Forum
Because interoperability is an
important goal for NFC, the NFCForum is implementing a testing and
certification programme that willallow manufacturers to demonstrate
that their products conform to the
NFC standards.
The NFC Forum also has the aim to
promote the use of the technologyand has recently launched a logo tobe used at reader points and on tags
that implement NFC standards.
The NFC Forum is a non-profit industryassociation that advances the use ofNear Field Communication technology
for commercial purposes
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Just One Touch
No Typing
No On/Off ModeNo app search
No Scanning
No Searching
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Thank You
Website: www.dubaileadingtech.com
Email: [email protected]