Download - Duel one pager 032017 LB V07 - Ipsos...we can uncover the unconscious response of consumers (System 1 thinking) –allowing us to discriminate between items that have general appealand

DUEL takesconsumersawayfromscaledresponses,directlypittingyouritemsagainsteachotherinaseriesofconteststhatarefastandintuitive.DUELisdesignedtoworkwithanytypeofsimplestimuli:ideas,claims,logos,designs,packs,etc.

DUEL— DESIGN

• Arandomizedbracketdesignpresentsconsumerswith16choicesinaseriesof15duels

• Winnersgoontothenextrounduntilafinalwinnerischosen.

• Inadditiontopreference,reactiontime (inmilliseconds)iscollectedattheindividualrespondentanditemlevelforeverycontest

• Items,pairings,andorientation(R/L)arefullyrandomized,andeachideaisseenbyatleast100respondents

ADVANTAGESDUELincorporatesanumberofkeyelementsofBehavioralScienceand allowsyoutotest10–100+itemsquicklyandinexpensivelyByleveragingtheindirectmeasureofreactiontime,measuredinfractionsofseconds,wecanuncovertheunconsciousresponseofconsumers(System1thinking)– allowingustodiscriminatebetweenitemsthathavegeneralappeal anditemsthatengenderpassionandconviction withconsumersDUELisfastandsimpleforconsumers–itcanbedoneontheirmobiledeviceinlessthan5minutes.

DUEL— DELIVERABLES

Basedontheproportionoftimethataitemwontheirduels

Preference Punch

Indicatesthepassion/convictionaroundyourideasbyleveragingtheindirectmeasureoflagtimesforwinsandlosses

Promise

AcombinationofPREFERENCEandPUNCH

Anextgenerationearly-stagescreenerthatleverageslearningfromBehavioralScienceandCognitivePsychologytocapturebothexplicitandimplicitconsumerresponse.

DUEL

UnderstandAppealandPassion

StrongestPerformers

Conviction/Passion,butNicheAppeal

BroadAppeal,butDull/Routine

Drop

PUNCH

PREFER

ENCE

ExplicitBe

havior

ImplicitResponse