07. Juli 2009 © 2009 twago 0 www.twago.com
twago – Teamwork Across Global Offices
Dutch entrepreneurs @twago Berlin, November 2012
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Very
warm
Welcome
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30 out of 100 working people will work online as freelancer.
They need jobs!
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twago = biggest pan-European marketplace for Online work
You will find
Programmers and Webdesigners
Designer and Creatives
Marketing / Online-Marketing experts
Translators, etc.
Local – Find the best local experts in your region
Global – Find the best per country, unique in world wide
Reputation – previous work history
Independent – Manage the hiring process yourself
Pillar 1: Premium Yellow Pages for Freelancer
Post a job – wait for offers
Find the best – intelligent matching
Manage – jobs and freelancers
safePay – guaranteed money, guaranteed work, unique in Europe
Easy – saves time and money
Pillar 2: Marketplace for Online Work
165.000+ experts, freelancers, agencies
1000+ jobs every month
Growth of 20-35% every month
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Our loyal fan base
Users from 177 countries
European coverage with 6 local versions in 4 languages
80% of twago users come from DACH, Italy, Spain other European countries
DACH
ITA ESP
GER, AUT, SWI 37%
ITA 19%
ESP 15%
Europe others
9%
Asia 9%
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twago is the Wirtschaftswunder for freelancers worldwide
More jobs
More income
Growth
Safety
Less admin hassle
It is time to pay attention to Germany’s new Wirtschaftswunder.
about the German economy
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For customers: Get results easier and faster for half of the costs - The twago way saves time and money
Before Today
Time savings: about -50%
Cost savings: up to -70%
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How we started...
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How we started...
• Understand your customers: Master thesis
• Be fast with a good version
• Learn from your customer as early as possible: Observe and ask
• Trial and error
• Start with SEO yesterday
• Create reference cases (e.g. big brands)
• Communication / PR: Easy wins with data mining, adapting to news
• Build your network immediately
• Focus:
• Become #1 in a niche, then expand
• Remember your key levers: optimizing your SEM-CTR from 0.75% to 1,5% lower your customer acquisition cost by 50%
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Building the product – We eat our own food
Product specification:
Spec. Homepage-Design:
Coding:
Translations:
Branding/Name:
Design of Webseite:
Design of Company Logo:
(Internally)
Germany
Russia
Switzerland
USA
Canada
Philipines
twago made use of outsourcing and offshoring:
twago successfully showed the „proof of concept“ – Huge chance for all startups
Which experts to choose depends on
your requirements
expertise
Savings roughly 60%
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Scaling is a mind game
• Manual work kills scale
• Invest in automation and processes (I know, I know)
• Working with templates (SEM landigpages, etc.)
• If you wonna go global, have the option to quickly add different languages
• Avoid local adaptions
and ...
Never lean back 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Posted Projects / Month 1
2
3
4
5
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Stay flexible and ...
... adapt to customer needs and learnings
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We changed major topics
To... From...
Outsourcing Offshoring
Combined Marketplace and Memberships
Marketplace only
Focus on core countries All countries immediately
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Teambuilding Hire only team members which make you better, not bigger
• Hire only team members which make you better rather than bigger
• Use the methods of headhunters: LinkedIN and Xing
• Create entrepreneurs – make them responsible
• Enable them to take decisions!
• Keep your risk under control: Use interns and trainees
• Min. duration = 6 months
• Really good people = high salaries, compensate with equity,
• Make a cut if it doesn’t work
• Invest your time: Coaching, coaching, coaching
• Celebrate!
Start Now
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Create a unique company culture Your team must love to work with you and for you
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Have fun
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Friday lunch all together
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Measure Think
Analyze
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Analyze, analyze, analyze: Measure – think – change!
Key drivers
Traffic and customer behaviour
Conversion tests (A/B)
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Few words: Focus „Clean“ Build trust:
Verisign Logo, Phone number, green bulltes
Reduce exit-options
Improvements New Design Old Design
Quelle: twago
Landing Page Test optimized conversion rates and reduces user acquisition costs significantly
Landing Page A/B Test
3%* 20%*
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Raising Capital – Welcome to lemming country
• The right target group – VCs, Angels, Family offices, Strategic investors
• How much? Not 1.0 Mio.!
• If you have one, you have many
• Expect stupid VCs
• Contact them en-block – everybody at the same time, not sequentially
• Don‘t use „[email protected]“
• The market is setting your price, not the VC valuation method
• Create and show your BATNA (best alternative to negotiated agreement)
• You can be peer to everybody
• Everything takes longer, expect 6-9 months
• Don’t over optimize the percentages
• It’s over when it’s over
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Expect the unexpected
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Thanks and feel free to follow us...
.com
www.facebook.com/twago.com
www.twitter.com/gunnarberning
or email me: [email protected]
www.twitter.com/twago_inside
we change the world of working
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We change the world of working!