Unifi ed Advertising Exchange Case Study | Dealer.com
Dynamic ResultsIn December, 2013 dealers nationwide who added Dynamic Vehicle Ads and to their existing paid search and display/retargeting strategy saw immediate increases in website traffi c and leadfl ow.
Compared to those who had previously only run paid search campaigns, dealers saw 47% more traffi c to their site. The traffi c increase resulted in 62% more Vehicle Details Page views, and 66% more leads.
To learn more about digital advertising through the UAX, visit dealer.com/advertising
Dynamic Campaigns, Dynamic ResultsIntegrated Dynamic Vehicle Ad campaigns increase dealership leads nationwide
A Common ChallengeAcross the dealer.com network, independent dealerships face a common question: What’s the most effi cient, eff ective way to capitalize on today’s digital advertising opportunities? A nationwide study of dealerships running some form of digital advertising reveals that those who add Dynamic Vehicle Ad campaigns to their search, retargeting, and display strategy consistently enjoy the highest return on investment.
47%More Visits
62%More VDP Views
66%More Leads