HOW CAN RETAILERS FIGHT PRICE PRESSURE?
Anthony Ng Monica, CEO of Swogo
Customers expect the lowest prices
We’re living in a market so competitive, we’re being squeezed on price.
We are living in a market so competitive, we are forced to
fight on price
“Your margin is my opportunity”
If you have bigger lungs than your competitor, all things being equal, force them to
compete in a contest where oxygen is the crucial
limiter”
Our margins are thinner than ever.
Higher Margin Products
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