The (r)etail (r)evolution:
How online can change the
world of buying and selling
Eshop expo 19/03/15
Director Belgium bol.com
@janhuysmans
Jan Huysmans
Summer 1998
Books Entertainment Electronics Toys
Second hand Digital reading
SDA
MDA
bol.com Plaza
Baby
Dining
Active in Belgium
SECOND HAND
DIGITAL
THIRD PARTIES
NEW STORES
Cosmetics InteriorPets
Garden & DIY
Ahold acquisition
1999-2003 2004-2007 2008-2009 2010
MILESTONES
2011 2012 2013
Sports & Outdoor
2014
Jewelry & watches
Evolution from online book store to online super store
+ Baby apparel
+ Bags & leather goods
Where are we today?
Over 5 million active customers
Over 9 million products on offer
On average 800,000 vistors a day
200,000 products shipped on busiest day (8 orders/second)
800 employees
1 out of 2 Dutch or Flemish online shoppers shop at bol.com
More than 9 million available products
The retail evolution: we are only at the beginning…
Online share of non food retail 1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2000
2005
2010
2015
2020
2025
Total
Clothing
Food
ConsumerElectronics
Media
Retail spendings shift to online 2
1. Source: IGD, Verdict Retail, Retailresearch.org, IBISWorld, Kantar Retail, KPMG, British Council of Shopping Centres, McKinsey, team analysis, Euromonitor2. OC&C²
In 2020 36% of ALL
consumer purchases are done online.
This reflects a growth of 145% up to 2020.
This wile offline purchases decline
with 15%. (source: Shopping2020,
Thuiswinkel.org)
Customer centricity
Is available everywhere
and accessible wherever
demand rises
Offers maximal choice
in product, form & price
Fits the customers
individual needs
The best store…
Show relevant content based on customer profiling
Specs Geek
Specs Geek
Opinion appreciater
Specs Geek
xxxxxx
AlternativeDefault
Rationeel Reviewer
… customer profile influences page design
Specs Geek
Specs Geek
Opinion appreciater
Specs Geek
(R)etailing today requires many competences
10
Presence / Reach Knowledge of assortmentKnowledge of customer Pricing
Fulfillment/delivery Payment Service
Ability to supplyassortment
11
The power of the network
Presence
Knowledge of assortment on offer
Knowledge of customer
Pricing
Fulfilment/ Delivery
Payment
Service
Retail tomorrow: a network of partnersRetail today
A B C
Ability to supply assortment
The retail revolution
‘Do everything yourself’ ‘Focus on your added value in the network’
Affiliate program
www.bol.com/partnerprogramma
Aanwezigheid
Kennis van
assortiment en
aanbod
Kennis van de
klant
Prijs
Logistiek/
Levering
Betaling
Service
ZappyBaby Bol.com
Leverbaarheid
assortiment
Affiliates: strong in presence and knowledge of customer
www.bol.com/partnerprogramma
15
Open api for developers
developers.bol.com
Aanwezigheid
Kennis van
assortiment en
aanbod
Kennis van de
klant
Prijs
Logistiek/
Levering
Betaling
Service
Shopsmart Bol.com
Leverbaarheid
assortiment
Developers keep us accessible
developers.bol.com
|
Verkopen via bol.com
www.bol.com/verkopen
Verkopen via bol.com grows fast
Network thinking: collaboration vs competition
Keep bol.comaccessible
Know theneeds
Extend ouroffer
Sellers
20
http://banen.bol.com
@janhuysmans
bol.com/partnerprogrammadevelopers.bol.combol.com/verkopenbanen.bol.com