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Sneaky Fox Publishing

21-Nov-2016

EASY INSTANT BOOKS The Step by Step Guides to Using Social Media

to Get Ideas and Have Your Book Written by

the Crowd!

11/21/2016

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The information presented in this Product is intended to be for your educational and entertainment purposes only.

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Copyright 2015 Sneaky Fox Publishing. All Rights Reserved.

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EASY INSTANT BOOKS The Step by Step Guides to Using Social Media to

Get Ideas and Have Your Book Written by the

Crowd!

Contents An Introduction to Social Media ..................................................................................................................... 4

Why Social Media? ..................................................................................................................................... 4

Social Media Walkthroughs and Tips & Tricks ................................................................................................ 6

Facebook .................................................................................................................................................... 6

How to Sign Up for Facebook ................................................................................................................. 6

How to Make a Facebook Group Page ................................................................................................... 7

General Facebook Tips ......................................................................................................................... 10

Tumblr ...................................................................................................................................................... 12

How to Sign Up for Tumblr ................................................................................................................... 12

General Tumblr Tips ............................................................................................................................. 15

Twitter ...................................................................................................................................................... 16

How to Sign Up for Twitter ................................................................................................................... 16

General Twitter Tips ............................................................................................................................. 18

Reddit ....................................................................................................................................................... 20

How to Sign Up for Reddit .................................................................................................................... 21

General Reddit Tips .............................................................................................................................. 22

Here is the Magic Bullet for Reddit ...................................................................................................... 22

Social Marketeering ...................................................................................................................................... 24

Adjacent Content .................................................................................................................................. 25

Responsiveness..................................................................................................................................... 26

Legitimacy ............................................................................................................................................. 26

Get the Stick Out .................................................................................................................................. 27

Elements of Social Marketeering .......................................................................................................... 29

Credibility ............................................................................................................................................. 29

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Engagement .......................................................................................................................................... 29

Moderation ........................................................................................................................................... 30

Timing ................................................................................................................................................... 31

Content ................................................................................................................................................. 31

Thanks for Reading! .............................................................................................................................. 32

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AN INTRODUCTION TO SOCIAL MEDIA

Why Social Media? If you’re actually asking this question, then bless your heart! But

I’ll tell you why:

Because there are people who legitimately want to help others

out there.

Crazy, right?

You have to connect with them.

By providing a place of engagement for your community, you will

find those people—and they will help you with whatever you

ask—including writing your book!

And you will make money through them—not using them—

because they will be your friends, and you will do what you are

already doing just on a larger scale!

So, diversify! Upscale! Create a horizontal platform to tell people

about what you are doing, how you are doing it: and get your

book written!

But you don’t have to go into the deep dark without any ideas or

anyone at your back—you already have more assets at your

disposal than you probably realize!

Are you interested in anything at all? Movies? Books? Video

games?

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Then talk about them on social media. And make money

doing it. It really is that simple!

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SOCIAL MEDIA WALKTHROUGHS AND TIPS & TRICKS

Facebook Ah, Facebook—you either love it or you hate. And, given it’s the

world’s largest traffic resource, you’ll need to love it. And know

how to ask people for help using it.

Embrace it. Succumb to it. And enjoy it.

Just as the blacksmith loves his anvil and tools, you too must love

your Facebook. It is but your wrench or

stencil; and just as the mechanic and

artist use those things for their

livelihoods, you, too, must use

Facebook.

How to Sign Up for Facebook 1. Open your web browser and go to

www.facebook.com

2. If you see the signup form, fill out

your name, email address or phone number, password,

birthday, and gender.

a. If you don't see the form, click Sign Up, then fill out the

form.

3. Click ‘Sign Up’.

4. Once you sign up, you'll need to confirm your email address

or phone number. We'll send you either an email or a text

message to help you confirm your account.

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How to Make a Facebook Group Page 1. From your home page on Facebook

go to the Groups section on the left

side menu and find ‘Add Group’.

a. The number of things you have

in your ‘Favorites’ will determine how far down you

have to scroll to see this.

b. And if you cannot find it or have any trouble, just go to

this link: https://www.facebook.com/addgroup

2. You'll be taken to a page that displays the option to create a

group as well as showing you some suggested groups to join.

3. Go ahead and click ‘Create New Group’.

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4. Name your group and

select privacy

options.

5. The first thing you

need to do is give

your group a name.

a. This name can

be whatever

you want and

you can change

it later.

b. But try to make the group name memorable and

searchable, so that people can find it!

6. Something strange

Facebook does is forces you

to add at least one other

person to your group.

a. If that’s an issue, just

ask a friend or relative

to temporarily add them while you build your market

base.

b. So in order to create

your group, you'll need

to add at least 1 friend

to the group.

7. You'll now need to decide

what privacy setting you want your group to have.

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a. This is probably the most important choice you'll make

while creating your group, as there are some limits to

changing down the road.

b. I strongly recommend just making it an open or a

closed group. Secret groups simply cannot be found

unless people are invited.

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General Facebook Tips Everything you post on Facebook is content.

As we now know from the News Feed Algorithm—if you’ve read

in the news about it—how users interact with that content is

important.

Consider every piece of content you post an opportunity for

increased and specific engagement, and don't be afraid to have a

little fun.

Images are incredibly effective on Facebook—posts

with photos get, on average, 39% more

engagement.

Many Facebook users check the site on their lunch breaks and

after dinner, and while the latter is outside of normal business

hours, it's worth testing to see if that's a time when your audience

is looking for content.

While the page environment Facebook gives brands is mostly set,

you want to make sure you're directing your users where you

want them to go.

Facebook is an open and public space, so you can't

control everything people say.

Instances in which it is appropriate to remove user content would

include: advertorial content, harassment and abuse, derogatory

or offensive language, threatening posts, and posts that contain

sensitive information (credit card numbers, addresses, etc.).

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Instances in which you should address the comments instead of

removing them include: customer complaints, negative

commentary, and critical statements. You may not like what

people always have to say, but in social media, you always have

to listen.

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Tumblr Tumblr is a microblogging and social networking site. It functions

primarily as a place for people to share user-curated and user-

created content by way of ‘blogs’ (think online journals or mind-

dumps).

How to Sign Up for Tumblr 1. Open your web browser and go

to www.tumblr.com

2. In the top portion of the screen,

you should see the three boxes

highlighted here.

a. Click in each of them and

type in your email address,

a password to protect your

Tumblr account with, and a user name that you wish to

represent yourself with on Tumblr (respectively).

i. Your username will be how everyone on Tumblr

knows you—so make sure to choose something

catchy!

b. Then click ‘Sign Up’.

3. Click in the box labelled ‘How Old Are

You?’ and type in your age.

4. Now just click the check box labelled

‘I'm Not a Robot’ to pass it and go to

the next step.

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5. To get an idea of what kind of posts you might like to see

and

what blogs you might want to follow on Tumblr, Tumblr will

ask you to pick at least five categories of interest.

a. Simply click on a category in the main screen to select

it. When you select a category, it may break into sub-

categories that you can select as well.

b. Selected categories will appear at the top of the

screen, starting from the left. Click a category that

appears here if you change your mind and want to

remove it.

c. When you have selected at least five categories of

interest, click ‘Next’ in the top-right corner.

6. You should be taken to your Tumblr "dashboard", the main

control center for your Tumblr account. Now, there's just

one

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more thing that you need to do, and that's verify your email

address.

7. Go to your email client and log in. Find the email from

Tumblr Support labeled ‘Verify Your Email Address’ and click

it to open it. Then, click the big blue ‘This Is Me!’ button

inside it.

8. Once your email address is verified, click ‘Or, Skip to Your

Web

Dashboard’ to go back to your main screen on Tumblr.

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General Tumblr Tips Add lots of tags and make sure they are relevant: tags are the

main way people will find you on Tumblr.

However, don’t become a “tag spammer”! Make sure your tags

are relevant.

If you utilize any SEO tools, make sure your target keywords are in

your tags as well as their variations.

No idea what SEO is? That’s fine! When tagging a post, just tag it

with stuff that you think is relevant to your post—and make sure

to tag it with stuff that is kind of relevant, too!

Be an active user: try to post a link every day. Again, avoid

looking “spammy” by posting tons of links in a short amount of

time.

Post different types of media!

Tumblr allows text, photos, quotes, links, audio, and

video!

Make sure to reblog: reblog links from other users that post stuff

similar to what you post.

By reblogging your followers content, they likely

reblog your content!

Have a flippin’ awesome profile: your profile should be appealing

to the eye. Messy-looking profiles are less likely to be followed.

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Twitter Twitter is an information network made up of 140-character

messages called Tweets. It's an easy way to discover the latest

news related to subjects you care about.

Twitter contains information you will find valuable—and the users

you are promoting to will be able to see your information in real

time as soon as it goes live. It is like a ‘news bulletin’ for the

Internet!

Messages from users you choose to follow will show up on your

home page for you to read.

It’s like being delivered a newspaper

whose headlines you’ll always find

interesting – you can discover news as

it’s happening, learn more about topics

that are important to you, and get the

inside scoop in real time.

How to Sign Up for Twitter 1. Head on over to https://twitter.com/signup

2. Fill out the signup form. You can use a phone number that

accepts texts or an email address.

3. If you enter your email, it is going

to prompt you for your phone

number regardless.

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4. You can enter a phone number if you wish to secure your

account to your phone number, otherwise you can simply

click ‘Skip’.

5. It will ask you for a username—you can let it generate one

or choose one. Make sure it is something distinctive people

will know you by. It will appear as your mention tag ‘@’.

a. You can change this name at any time.

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General Twitter Tips The point of Twitter is to contribute their own content

(“tweeting”).

People who are interested in what you have to say may follow

you and they’ll see all the Tweets you share with them.

The shorter, the better: short tweets (under 100 characters) get

much more interaction than longer ones. Try to make “tease

Tweets” that leave people wanting to know more.

Use @mentions: @mentions include a Twitter’s user’s username.

Make friends, and use @mentions to tell them what you’re up to

or ask what they’re getting into.

Be active. Seem likeable.

Use visual content: Twitter now allows images. Tweets with image

links get twice the number of clicks than those without.

Use relevant #hashtags: Tweets with hashtags also receive twice

the engagement as those without. This is a great way for users

searching for content like yours to find you.

Have a Twitter presence: Tweet somewhat regularly, and interact

with users the same way you would interact with people in the

“real world.”

Retweet: retweet tweets from your followers or from users who

have information relevant to your niche.

Twitter has a great ‘how-to-Twitter’ guide, and break using

Twitter down as such:

1. Discovering sources—seek out others with your interests

and follow them.

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a. You can find sources outside of Twitter and then link

their content to your Twitter feed.

i. The dream is that people will do the same with

your content!

2. Checking your timeline—everything you’re interested in will

appear in your timeline. Curate it and comb it for hot news

and leads to retweet and post on your own timeline.

3. Taking it with you—be ever-connected and use Twitter

mobile services so you can stay on top.

4. Building a voice—use existing information (those sources

from above) to ‘make your own voice’ on Twitter so people

know what you’re all about.

a. E.g. if you’re a gamer, post gamer news and related

articles.

b. Retweet things you are interested in.

5. Mentioning people—this is as simple as it sounds: simply

@mention people. Use the @ symbol before a user’s name

to call their attention to your tweet.

a. This can potentially garnish retweets, likes, and

follows!

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Reddit Simply put: Reddit is the front page of the Internet. The word

‘Reddit’ actually comes from the amalgamation of ‘read it’. As in,

“I already read it.” “I already read it on Reddit.”

Also, a strange thing, Reddit is trademarked just ‘reddit’. Not

Reddit. The capitalization is used, or not, by all of its users and it

is often unclear—technically speaking, however, it is meant to not

be capitalized.

Because Reddit has no editors or curators (other than the user’s

ability to vote on content itself), news comes and goes as quickly

as the news itself: Fox News will be reporting on something that

is starting to trend but Reddit would have already have posted

live video from the trending topic yesterday.

As stated, Reddit is curated by its own users: registered users can

vote submissions up or down to organize the posts and determine

their position on the site's pages.

The submissions with the most positive votes appear on the front

page or the top of a category.

Content entries are organized by areas of interest called

"subreddits". The subreddit topics include news, science, gaming,

movies, music, books, fitness, food, and image-sharing, among

many others.

If you posted something amazing enough…you could land on the

front page of Reddit! So, effectively, if you actually generated

powerful, interesting enough content:

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You could be on the front page of the front

page of the Internet!

How to Sign Up for Reddit 1. Go to www.reddit.com

2. Click on ‘sign in or create an account’ in the top-right by

your language selection.

3. Enter a username (this is how users will know you!), a

password, verify your password, and (it is totally optional)

enter an email.

a. If you choose not to enter an

email, you will not be able to

recover your account if you ever

forget the password!

b. These types of accounts are

oftentimes called ‘throwaways’ because you’ll be

making just one or a couple of posts and moving on

from that account.

That’s it for signing up on Reddit! Now that was easy, huh?

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General Reddit Tips Now once you submit a link or text post, other users can either

upvote or downvote it. They can also comment on it.

Posts can rise right to the top or fall to the bottom depending on

the number of upvotes.

Upvotes are adding points to your karma whereas downvotes

take them away. The original poster gets the score for the post

that he made on Reddit.

Here is the Magic Bullet for Reddit

To get on the top it is imperative that you get at

least ten upvotes as soon as possible.

Considering you don’t get too many downvotes, the chances of

you rising to the top obviously increases drastically.

Basically if you get ten votes quickly, your posts will get more

traction and will be grab more attention.

Another thing that you should seriously consider when it comes to

your posts on Reddit is the headline. Like any other platform

online, your headline is what will really grab eyeballs. There is no

hard and fast rule to make a great Reddit headline. But you can be

creative about it.

For instance, you can always use cats as they rock on Reddit but if

they are engaged in something, you are more likely to get noticed.

A great idea for getting traction on Reddit will be to rely on the

latest happenings. Something that is trending around the world

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will easily get you high traction on Reddit. Just be witty and

creative about it.

Be sure to check out what kind of posts get upvotes on that

particular subreddit before posting.

You can usually spot what kind of sentiments and what kind of

tone get the most appreciation.

Being controversial, one way or the other, is a good idea—you

will get either great popularity or notoriety, and it can often mean

the same thing.

When it comes to the content itself, make sure that you have

something that is original.

But, if you have something that has been posted and discussed

before, you can use it in a different way.

For instance, you can convert a post into something funny or even

in different context.

On Reddit, witty and sarcastic posts get a lot of

attention, along with memes and satire.

And one last thing! Don’t worry if you something weird to share.

It can also get you a lot of upvotes.

Weird is wonderful on Reddit.

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SOCIAL MARKETEERING I am going to just get this out of the way in case you are

skimming:

Do not use social media purely to

promote or try and sell people

things! Otherwise, you will fail.

These are some simple elements of social marketing which I shall

go over, but here they are in CliffsNotes form:

1. Adjacent content—follow others, discover what your

users/followers like, and curate your posts accordingly

2. Responsiveness—respond to everything, even criticism!

3. Legitimacy—you are here more than just to promote

4. Providing humor/interesting information to your target

audience—don’t be boring!

5. Credibility—be who you say you are, and don’t lead your

users to any bad places

6. Engagement—lead the conversation in your favor, but don’t

back down if it doesn’t go well

7. Moderation—don’t get banned!

8. Timing—know when, and how quickly, to post and engage

with your community

9. Content—know your market, and create and curate content

they will find interesting

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Adjacent Content Adjacent content is probably the most important trick I am going

to teach you in this section, so that’s why I’ve put it up top.

If someone is following you, liking, or even sharing your content,

they are not doing this because they are making a buck off of it

(unless they’re in the same market as you, haha!). They are doing

it because they legitimately like your content or found it

engaging.

So! Find out who is sharing, liking, or engaging with your stuff:

most importantly, find what else they like.

Then share and promote that stuff, too. “Oh, Passive Cash Rocks

posts guides on how to live off basically doing nothing—that’s

awesome! I’ll share their stuff.” A few weeks later, “Whoa,

Passive Cash Rocks posted a guide on how to get free promo

codes, that’s wicked!” Sure, these things are…similar in that they

both save or make you money—awesome, right?—but they are

tangential or adjacent to our primary goal: passive income.

So you like or share our guide—thanks!—we like and share

whatever you post. You follow this guide and throw an ad on that

link I shared. You make some money. Easy enough?

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Responsiveness Not every update has to stem from original ideas of yours; you

can bounce off the ideas that other people are already posting.

Social media relies on conversations, so jump in and be a part of

them.

Always respond to other peoples’ comments. Always respond to

the conversation.

Be nice. Be engaging. Be informative. And respond

in kind.

Legitimacy You cannot just enter into social media and be an ad promoter or

someone just living off the work of others. That won’t go over so

well. You won’t amass a following.

Again, you have to have an actual purpose. It is so easy: just find

something you enjoy sharing! Some content you want to curate!

Your idea does not have to be original but it must be evergreen.

Don’t make a Twitter account that only posts about the Winter

Olympics. You’ll only be popular every four years, aaagh! That’d

be awful!

Be evergreen.

Talk about video games, movies, books—talk about game

developers, movie producers, how to write better and faster.

Find a niche; stick with it; change it; monetize it.

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Add value to the conversation by sharing content that will make

your customers' lives easier (bonus points for tips and tricks that

help them use your products or services).

Another thing: social channels can be an incredibly fruitful place

to find people to do work for you. E.g. Fiverr ads, or LinkedIn.

These places and the people on them love when you send them

traffic! So, do that—and I assure you if you let the Fiverr gig know

you advertised for them because of the job well done they did for

you—they’re very likely to like, share, and follow back!

Get the Stick Out This is a tricky one, and it's more of a branding question than

anything else.

First of all, know what your brand is and what kind of personality

it embodies.

If humor is not a part of that, you might avoid this type of post. It

can backfire and be incredibly awkward.

If you are going to try humor, safety first!

Ensure you're not unintentionally sharing something that could be

offensive by testing it amongst your colleagues, friends, or even

family.

Always err on the side of caution with sensitive topics.

Once you've made sure the humor is acceptable, make sure it's

actually funny, because a bad joke is just embarrassing.

But seriously, I say it again—and again:

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Be nice. Be engaging. Be informative. And don’t

take it too seriously.

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Elements of Social Marketeering There are a few major key elements to monetization within the

realm of social media as a whole:

Credibility A huge part of your brand is built on trust, and the foundation of

that trust is your credibility.

Grammar and spelling are universally important, and all efforts for

their correct uses should be made.

Fact-check sources and news before sharing them on your

networks.

Ensure the safety of your users by not sharing links to malicious

sites.

Essentially, make sure you don't give your community a reason to

believe you are anything other than what you are: awesome.

Engagement Because we are building something rooted in relationships, you

can take full advantage by joining in the conversation with your

customers.

They want to interact with your brand, and are going out of their

way to do so. Honor that.

The type of conversation will dictate the cadence and rhythm of

your response.

This is largely dependent on your product as well; for example, an

airline's response rates to customer service issues ought to be

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rather quick, as their customers' needs are likely far more time

sensitive than those in another industry.

Only you can determine what is right for your organization and

product, but at least in the initial stages of building a community,

it's better to err on the side of faster responses.

Moderation Brands have increasing levels of responsibility for user-generated

content posted on their walls or in comments.

You'll want to proactively think through your stance on

inappropriate content on your Facebook page, and your best

practice would be to make this stance publicly available.

This lets your community know what you will and will not allow,

lessens the chance of a surprise, and builds a sense of safety and

sets expectations.

If you read nothing else from this section, just know this: don’t

spam; don’t get banned.

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Timing Be sure you're tracking what time of day your fans are most

active.

Focusing your engagements during these times will help you grow

your community.

Also, be sure to pay attention to things like sentence structure,

phrasing, and types of posts that are particularly engaging to your

audience.

Also, think if, for instance, folks check your site, blog, tweets, or

whatever during their lunch breaks, or early morning, or before

they go to bed—don’t throw stuff at them when they’re not

around!

Content This is obviously the big daddy of ‘em all.

Make your audience's experience about their experience and

their connections rather than your CTR and conversion rates.

Concentrate on your clients, your

customers—your friends, family, and the

very people interested in the same stuff as

you—and you will succeed.

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Thanks for Reading! I hope you found this guide useful and had fun spending some

time with me!

I have enjoyed your company, as well!


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