eBay
An innovative and cost effective online marketing tool
ALEXANDRE CENTNER – HEAD OF INTERNET MARKETING EBAY.BE
25 October 2006
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eBay, a worldwide trade platform
• On-line meeting place for sellers and buyers
• Founded in 1995 by Pierre Omidyar
• Worldwide presence in 33 countries
• Over 200 million users
• 6.500.000 new objects per day
• +/- 1.200 Euro traded per second
* Source: AC Nielsen
eBay is a primary or secondary source of income for more than 724.000 Americans and more than 170.000 Europeans (among
which > 2.000 Belgians)*
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eBay in Belgium: Nr 1 e-commerce site
• eBay.be was launched in 2003
• Today more than 1.500.000 registered users
• Most visited e-commerce site in Belgium
– > 400.000 visits per day *– > 150.000 purchases per week
• Development from C2C to B2C sales channel
• On eBay.be– DVD, CD, collectors item, clothing item
and book are sold every minute – A baby item is sold every 3 minutes– A bottle of wine is sold every 25
minutes– A car is sold every 30 minutes
* Source: SiteCatalyst
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eBay: an effective online marketing channel
• eBay becomes marketing tool
• 7 new cars @ 1€
• Integrated campaign – online + offline
• > 5.000 visits per car
• Optimized Google and MSN search results
• Generating brand awareness
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eBay: a cost effective tool
• Platform is there to be used
• No financial risks
• eBay generates traffic
• Benefit from brand awareness
• International platform
• Cross selling
• Design / create website
• Generate traffic– Bannering
– advertising
• Technical updates needed
• Payment methods?
CreatingCreating your your ownown sitesite
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