© GSM Association 2009
AN INTRODUCTION TO THE GSMA
© GSM Association 2009
Contents About us
Focus of Activity:– Mobile Broadband– Mobile Lifestyle– Mobile Planet
Industry Technical Solutions
© GSM Association 2009
ABOUT US
© GSM Association 2009
Founded in 1987 by 15 operators committed to the joint development of a cross border digital system for mobile communications
In 22 years GSMA membership has grown to 750 of the world’s mobile operators and 200 companies in the broader mobile ecosystem, from 219 countries
Innovating, incubating and creating new opportunities for its membership, to drive the growth of the global mobile communications industry
What is the GSMA?
REPRESENTING MORE THAN 3.5 BILLION MOBILE CONNECTIONS
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Formed in 2003, the Board provides the Association’s membership with a strong voice, clear direction, and fast decision-making
The Board is 26 strong and comprises:– 25 senior operator
representatives (including the Chairman)
– CEO and GSMA Member of the Board
GSMA Board
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GSMA Committees
GSMA Officers
Rob Conway – Chief Executive Officer, Member of the BoardJeremy Sewell – Chief Financial OfficerBill Gajda – Chief Commercial Officer
Tom Phillips – Chief Government and Regulatory Affairs OfficerAlex Sinclair – Chief Technical Officer
Michael O’Hara – Chief Marketing OfficerJohn Hoffman – CEO, GSMC
TBC – General Counsel
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GSMA FOCUS OF ACTIVITY
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Mobile Broadband
GSMA Focus of Activity
Mobile Lifestyle
Mobile Planet
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Mobile Lifestyle
Creation of innovative services that are delivered on this infrastructure and unite the attributes of the web & communications worlds.
Programmes & Initiatives:Mobile Media MetricsRich Communications SuiteMobile Money
Pay-Buy-Mobile MMT
Mobile Innovation
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Enables users to pass a phone close to a point-of-sale ‘reader’ & use NFC technology & single-wire protocol to buy goods
Mobile phone-based contactless payments will facilitate over $36 billion of worldwide consumer spending by 2011*
8 live trials in deployment, with additional 6 in planning for 2009
* (Strategy Analytics Sept 2006)
Pay-Buy-Mobile
LIKE A CREDIT CARD IN YOUR HANDSET
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Mobile Planet
Leverages mobile to help enrich the lives of individuals across the developing world, bringing services to these markets in a socially responsible manner.
Programmes & Initiatives:Development FundMobile Money for the UnbankedGreen Power for MobileUniversal Charging Solution
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Development Fund Facilitating the delivery of mobile offerings that address the specific
requirements of people who live on less than $2 per day
Community phones - managed by local entrepreneurs who partners with a mobile operator to deliver shared phone service to their community
Community Internet – uses enhanced GSM networks to provide Internet access to computer in fixed booths that are shared by the community and run by local entrepreneurs
CONNECTING THE UNCONNECTED
GSM voice and data services rolled out to refugees in Uganda and the UN Millenium Village in Rwanda
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Mobile Money for the Unbanked (MMU)
CONNECTING THE DEVELOPING WORLD TO FINANCIAL SERVICES
Programme will harness the ubiquity of mobile to provide financial services to people who were previously unbanked
1 billion people in emerging markets do not have a bank account but do have a mobile phone
Focus is on 20 projects in Africa, Asia and Latin America
Target to reach 20 million previously unbanked people by 2012
Supported by the Bill and Melanie Gates Foundation
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Development of ubiquitous Mobile Broadband infrastructure & the proliferation of devices that will connect the world to the Internet.
Programmes & Initiatives:Mobile Broadband Global Promotion CampaignMobile Broadband Service MarkDigital DividendEmbedded Mobile
Mobile Broadband
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Actively promoting the global strengths and success of Mobile Broadband, delivered by the GSM family of technologies (HSPA, HSPA+, LTE)
Mobile Broadband is currently delivered by over 230 HSPA networks in 118 countries and integrated into more than 1,100 devices from 127 suppliers. Over 100 million subscribers using HSPA
Educating the industry including operators, key commentators and influencers
Mobile Broadband Global Promotion Campaign
WWW.GSMWORLD.COM/HSPA
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Mobile Broadband Service Mark
Developed a global identifier, to help consumers easily identify ‘ready to run’ Mobile Broadband devices
Ecosystem PartnersPC OEMsMobile Operators
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Embedded Mobile
Developing the market for mobile connectivity in M2M & other consumer devices
Initially focused on promoting & bringing the benefits of continuous mobile connectivity to the consumer electronics, clean energy, healthcare, transport & utilities sectors
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Embedded Mobile Programme
Work streams to address MNO and vendor priorities
Key Enablers
Bridge mobile- and non-mobile domains
Drive new
devices and
services
GOAL1
STRATEGY2
ENABLERS3
EXECUTION PLAN
4
4. LAUNCH IMPLEMENTATION
3. C-LEVEL CALL TO ACTION
2. REDESIGN APPROACH
1. BASELINE ISSUES & POTENTIAL GAINS
WORK STREAM APPROACH
5
• Expand the Embedded Mobile Market:
“50 billion devices by 2025”
• Evangelize new market opportunities• GSMA-led drive to deliver economies of scale through
collaboration with product vendors (mobile and non-mobile)
• Market research (e.g. TAM, priority verticals)• Mobile- and non-mobile supplier collaboration• Business model changes (e.g. channels,
processes) • Reduce certification costs• Promote Embedded Mobile portal• Conference & industry events• Guidelines for standard modules• Provisioning & business practice changes• Outreach to non-mobile segment• Propositions for lead segments
“50 billion connected devices by 2025”
© GSM Association 2009
MBB connections to reach over 70 million by end 2008
-
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
2005 2006 2007 2008 2009 (Q3)
USA/Canada
Middle East
Western Europe
Eastern Europe
Asia Pacific
Americas
Africa
Source: Wireless Intelligence, September 2008
Global HSPA connections
Devices everywhere
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Growing M2M market beyond handsets and USB modems
Market is growing at 30% CAGR and projected to reach 186m devices in 2012
Applications are mainly focused in the B2B segment
– Vehicle telematics and fleet management– Telemetry for remote monitoring, security, POS
terminals and vending– mHealth devices and services
How can the GSMA expand the market opportunity?
Analyst Forecasts of M2M Module Shipments
-
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011 2012
Uni
ts (m
illio
ns)
ABI Cellular M2M Shipments (2007)
Berg Insight Cellular M2M Shipments(2008)
Devices everywhere
© GSM Association 2009
There remain many untapped devices segments
22
25
50
75
100
134
200
261
300
600
860
1,000
0 200 400 600 800 1000 1200
Programmable navigation devices
Communications devices
Assorted machinery
Motor vehicles
HVAC equipment
Digital still cameras (shipments)
Energy meters
PCs (desktop and notebook)
Major home appliances
Elders over the age of 60
Chronic disease patients
Overweight adults
millions
“90% of our device categories to be network-enabled and wireless
capable by FY2010”
Howard Stringer Chairman & CEO Sony
Addressable segments for wireless-enabled devices
Wireless health
Smart metering and clean technology
TransportNOTE: Machine segments above are annual shipment volumes
SOURCE: ABI, Berg Insight, Continua Health Alliance, IDC, Korea Investment & Securities
Devices everywhere
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The GSMA is looking at a much larger market
Consumer electronics
Clean technology
Health
Transport
Utilities
M2M“Devices
Everywhere”
The addressable market from M2M to “Devices Everywhere”
NOTE: Segment proportions are illustrative and do not indicate a measure of relative market opportunity
Devices everywhere
© GSM Association 2009
Deliver connectivity for the development of Connected Health markets and practice globally
Looking to work with Vendors, Service providers and other ecosystem partners to boost mobile innovation, reduce cost and to
improve time to market
What can the GSMA deliver to mHealth
Market overview
Identify users or
user groups
Determine success potential
Analyse applications
and methodolog
y
Identity strategic partners
Implementation plan