A Country Report Presented in the Workshop on the Development and Workshop on the Development and
Marketing of Agrotourism for Increasing Household IncomeBali, Indonesia
26-31 August 2013
Tourism Trend in the PhilippinesTourism Trend in the Philippines
3 292 026
3,000,000
3,500,000
2,944,135
2,819,178
3,292,026
2,000,000
2,500,000
2,696,9802,911,254
1,000,000
1,500,000
0
500,000
2007 2008 2009 2010 20112007 2008 2009 2010 2011
TourismArrivalsinthePhilippines(20072011)
Tourism Trend in the PhilippinesTourism Trend in the Philippines
104,46691,752
61,193
UNITED KINGDOM MALAYSIAGERMANY
137,802117,423112,106
SINGAPORE CANADA
HONGKONG
243,137181,738170,736
CHINA TAIWAN
AUSTRALIA
925 204
624,527375,496
KOREA USA
JAPAN
TourismArrivalbyCountryofOrigin(2011)
925,204
Tourism Trend in the PhilippinesTourism Trend in the Philippines
Average Growth Rate in Tourism Arrivals:
South Koreans dominate international South Koreans dominate international arrivals in the Philippines.
Target number of Visitors by end of Visitors by end of 2016:
Tourism as a Strategy for N ti l D l tNational Development
Average % Average % share to GDP:
Average Growth Rate (04-09):
Average Contribution to Employment (04-09):( 04 09):
Tourism as a Strategy forTourism as a Strategy for National Development
Countries 2009 2008 2007 2006 2005 2004
TouristArrivalinSoutheastAsiaNations20042009(inthousand)
Malaysia 23,646 22,052 20,973 17,547 16,431 15,703
Thailand 14,146 14,584 14,464 13,822 11,567 11,737
Singapore 7,488 7,7778 7,957 7,588 7,079 6,553SingaporeIndonesia 6,324 6,234 5,506 4,871 5,002 5,321
Vietnam 3,747 4,236 4,229 3,584 3,468 2,928
Philippines 3,017 3,139 3,092 2,843 2,623 2,291Philippines 3,017 3,139 3,092 2,843 2,623 2,291
Cambodia 2,046 2,001 1,872 1,591 1,333 987
Tourism as a Strategy for N ti l D l tNational Development
The Philippines The Philippine s competitiveness as a tourist destination is largely dependent destination is largely dependent on the availability of infrastructure.infrastructure.
} A it i h tl tt t d th tt ti f th } Agritourism has currently attracted the attention of the national government with its potential in helping to reduce poverty and promote inclusive growth especially in the countryside.y
} Government now focuses on intensified investments towards the development of tourism agriculture and towards the development of tourism, agriculture, and infrastructure sectors.
Programs in Support of AgritourismPrograms in Support of AgritourismDevelopment
Department of Agriculture} Capability building of farmers} R h d d l t} Research and development} Provision of Technical Assistance to interested
agritourism enterprises
Academe (State Universities and Colleges)} Promotion of research, innovations and best practices} Research and development
Programs in Support of AgritourismPrograms in Support of AgritourismDevelopment
Private Sector}Promotion of agritourism as a way }Promotion of agritourism as a way
forward
}Collaboration with government g(Department of Agriculture) in supporting agritourism initiatives
d l h}E.g., Spread Organic Agriculture in the Philippines Movement
Policy Initiatives for AgritourismPolicy Initiatives for AgritourismDevelopment
3 Bills 3 Bills
(House Bill 1808, Senate Bills 367 & 493)} Promotion of agritourism as an engine for economic } Promotion of agritourism as an engine for economic
growth in the rural communities.
} Provision of measures allowing tax credits for those who would like to venture into agritourism activitieswould like to venture into agritourism activities.
Programs in Support of AgritourismPrograms in Support of AgritourismDevelopment
}Department of Tourism} Promotion of farm sites} Establishment of Rules and Regulations on
Accreditation of Agritourism/ Farm Sites
} Provision of Technical Assistance to interested } Provision of Technical Assistance to interested agritourism operators
} Collaboration with other departments for infrastructure development and capacity building
Development of Tourism Guidebook for Local Government UnitsLocal Government Units
DOT DENR DILG DAP DAP
} Iran} India} Taiwan} Sri Lanka} Bangladesh} Nepal} Vi t} Vietnam} Malaysia} Thailand} Thailand} Philippines} Pakistan} Cambodia} South Korea} Laos} Indonesia
F k f F k f Frameworks for Frameworks for AgrotourismAgrotourism DevelopmentDevelopment
THAILAND: THAILAND: Seven Green ConceptsSeven Green Concepts
social and environmental sustainability in a broad and long-term planning of the hospitality and tourism the hospitality and tourism sector development
from social and economic development towards minimizing the ecological impact of tourism
AREA DESCRIPTIONAREA DESCRIPTIONGreen Heart urge tourists to be socially responsible and
environmentally aware;preserve the environment at all tourist attractions.
Green Logistics encourage more environmentally-friendly modes of transport to minimise direct and indirect environmental impactimpact
Green Destinations promote responsibly managed tourist sites that respect the environment
Green Communities support community-based tourism in both urban and rural areas that place greater importance on responsible tourism management towards conservation of the environment, local traditions and way of life
AREA DESCRIPTIONGreen Service urge all tourism-related service providers to create
positive first impressions for visitors, and to win hearts and minds by attaining higher quality assurance standards while demonstrating respect, care and concern for the environment
Green Activities promote tourism activities that suit local communities wellwell
provide visitors with engaging and culturally-enriching experiences without compromising the integrity of the environmentenvironment
Green [Plus]+: encourage Corporate Social Responsibility (CSR) among operators by encouraging them to support communities in which they operatein which they operate
Businesses should also look at energy-saving initiatives or develop renewable energy sources and environmentally friendly productsenvironmentally friendly products
TAIWAN: TAIWAN: Leisure Farm Service Quality CertificationLeisure Farm Service Quality Certification
sustainable management through a sustainable management through a systemic way to increase service quality and to build a brand for itself
Three main sectorsThree main sectors1. Farm service management
2. Food and Beverage management
3. Accommodation service management
23Photos provide by Taiwan Leisure Farms Development Association
ProcessProcess 2. Examine the li i
3-1. Expertsapplication
3 1. Experts
1. Apply PASS
FAILFAIL3-2. Mystery guests
MAKE UP
24
Process (Process (ContCont))
5. Re-exams4 Report
6. Receive 4. Report certification
PASSPASS
25
After FailAfter FailOne month only
ScoreUnder 60: resubmit after 3 months
FAILUnder 60: resubmit after 3 months60-64: Application for reconsideration within 2 weeks65-69: Application for reevaluation within 2 weeks
After Fail (Cont)
PASS
FAIL
RESUBMIT
27
Audit Management
Unscheduled audits
PASSPASS
Mystery guestsRe-exam
28
Audit Management (Cont)
PASS
FAIL
PASS
FAIL
29
Visions
Service Quality and Management Certification
Leisure farms GovernmentScholarsOther Organizations Consumer
ImQu
IncV
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eve
Bu
BraIm
Qu
Gu
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Wo
mM
arp
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uality
crease
Valu
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ara
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30
Mark-Four Value
F fOx horn stands for agriculture productionGolden Yellow means Golden Yellow means prosperity
A Forest stands for EcologyGreen means leisure
R Farmer stands for lifeRed means passionRed means passion
M Water streams Stands for Agriculture Life
Blue means forever
Indonesia: Indonesia: Sustainable DynamicsSustainable Dynamics
Various Various AgrotourismAgrotourismVarious Various AgrotourismAgrotourismModels in AsiaModels in Asia
Taiwan: Pomelo-based Agrotourism
34
Taiwan: Tea-based Agrotourism
Tea farms not just for Tea farms not just for producing tea but for tourism also
Malaysia: Homestay Program
Malaysia: Homestay Program
Laos: Coffee-based Agrotourism
Philippines: Rice-farming based Agrotourism
39
Japan: Grape-based Agrotourism
40
Japan: Grape-based Agrotourism
41
Japan: Rice-based Green Tourism
Philippines: Rice-farming based Agrotourism
Japan: Rice-farming based Agrotourism
Japan: Rice-farming based Agrotourism
Japan: Rice-farming based Agrotourism
Japan: Rice-farming based Agrotourism
47
48
49
TA VAN VILLAGEVietnam: Village life experience-based Agrotourism
Company Log
50
Logo
Vietnam: Village life experience-based Agrotourism
Tavan village
51 Company Logo
Vietnam: Village life experience-based Agrotourism
Vietnam: Village life experience-based Agrotourism
Company Log
53
Logo
Sri Lanka: Eco-village Agrotourism
Iran: Rose-based Agrotourism
Iran: Rose-based Agrotourism
Opportunities, Challenges and Opportunities, Challenges and St t i i St t i i A t iA t iStrategies in Strategies in AgrotourismAgrotourism
DevelopmentDevelopment
System infrastructure underdevelopedp
People's awareness limited
Underdeveloped
limited
Not planned &developedAgrotourism
well organized tours
Poor products and Company Log
pservices
Lack of 59
LogoLack of Marketing Methods
} The increasing numbers of tourists, commonly in Indonesia, must be followed by upgrading the quality and quantity of infrastructures and y pg g q y q yfacilities.
} Tourism sector is becoming an important part in role to helps creating clean and friendly environment to minimize the impact of climate clean and friendly environment to minimize the impact of climate change from global warming as increasing numbers use of the land, the water, and the air.
Indonesia: Tourism Goals & Strategy
Inc easing economic g o th th o gh Increasing economic growth through tourism industry and creative economy sectors
Pro GrowthPro Growth
Creating and expanding jobs creation that mainly focused to move the real sectors in creating job fields to determined national unemployed level
Pro JobsPro Jobslevel.
Determine the national poverty level by increasing community households b f l d f l t i Pro PoorPro Poor by formal and nonformal tourism sector
Pro PoorPro Poor
Development efforts by using Development efforts by using possible renewable resources and developing environment-friendly product creations.
Pro Environment
Pro Environment
CULTURE LANDSCAPE OF BALI PROVINCE: The Subak System as an Manifestation of the Tri Hita Karana
} Scarce and competition irrigation water} Scarce and competition irrigation water}Water and land pollution } Agricultural land loss due to rice field conversiong}High tax on land and low agricultural income}Marginalization of farmers
SUSTAINABILITYSUSTAINABILITY