Fresh Cut Flowers from Ecuador
www.connectingwithecuador.com
Ecuadorian �oriculture
571 farms
837 USD Millons
156 thousandsTons
Ecuador: Productive area by type of �ower
71%roses
5%
15%
5%Hypericum
Gypsophila
Others
Source: Magap, Sigagro, Senacyt, Sig�ores
9%
6 ha. 13 ha. 37 ha.Small farms
62%Medium farms
28%Big farms
10%
Farm size distribution
Annual exports
total exports in millions USD
546607
675714
837
2009 2010 2011 2012 2013
20,0%
15,0%
10,0%
5,0%
0,0%
-5,0%
900.000
800.000
700.000
600.000
500.000
400.000
300.000
200.000
100.000
0
25%
21%
38%
16%
USA
OthersEU
Russia
Share �ower market
Source: BCE 2013
Total Ecuadorian �ower exports to United Arab Emirates
(value FOB USD/thousands & tons per year)
0
20
40
60
80
100
120
140
160
180
200
0
100
200
300
400
500
600
700
800
900
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Tons
Value FOB USD/thousands
Valores
año
Value FOB USD/thousands Tons
Pais
0,0
100,0
200,0
300,0
400,0
500,0
600,0
700,0
800,0
900,0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Others
Baby's breath
Lilies
Roses
Value FOB USD/thousands (per year/per product)
O�er distribution
90%bunches 10% bouquets and arrangements
The product: Why Ecuadorian �owers?
Rosesmore than 400 varieties registered in Ecuador
Baby's breath (Gypsophila)
greens: areca and ruscus
Carnations
Hypericum
Delphinium
Tropical �owers
Bouquets
DestinationsYears Destinations
Source: SENAE, BCE
199019952000200520102013
18759386103108
120
100
80
60
40
20
0
2005 2010 2013200019951990
18
7593 86
108103
The exports model of Ecuador allows us to reach more than 100 countries, whe-ther it is directly or through hubs such as Amsterdam. (Very soon through Dubai & UAE)
Destinations by Continent
108 destinations
Logistics
Transfer airports for Ecuadorian �ower exports:AMS: 60%FRA: 30%LUX: 10%
1000 tons /week
Airlines �ying from Ecuador to non U.S. destinations:Cargo Lux B747FEmirates B777FLufthansa MD11FMartin AIR MD11FLAN 777FETIHAD 747-800
Logistics 95% traded FOB. Importer discloses the carriage conditions.This 95% is consolidated in freight forwarders.Many shippers to one consignee.
5% of Ecuadorian �ower exports are traded CIF: air freight is paid by the exporters.In this mode consolidated shipments do not apply, one exporter=one importer.Cold chain:
Farm Freight Forwarder Airline
Sales and billing
Process at the farm
3Coordination of shipments and
delivering of �ower in coolers
1Harvest
2post-harvest
4
5Customs
procedures
Processes in freight forwarder
Receipt of the �ower in cold rooms, cargo consolidation, labelling, and documentary
processes
Deliveries to airlines
Coordination of shipments with
imports and farm
Booking in airlines
Notify importers and exporters of
the output of shipments.
Informs the freight to customs.
How to make business with Ecuador?
Buy directly from the farmsUsually this would require to be medium to big farms to assure volume/varieties
Buyer
Farms
option a
option bBuy through a local broker in Ecuador- Advantage: less calls, less suppliers, less work for you!- If you have preferences for product from an speci-�c farm you can still get it.
How to make business with Ecuador?
Buyer
Farms
Broker
How to make business with Ecuador?
Process:
Farm Freight forwarder Palletizing Airline
Challenges & Opportunities & Potentiality
More destinations. More airports.More people enjoying Ecuadorian �owers.More & better production for our clients.New hubs.Both Quito and Dubai have new airports. DWCCampaign to promote Ecuadorian roses.
Dubai Flower CentreEmiratesExpo�oresProEcuadorFarms
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