eCulture in Smart Cities
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
eCulture in Smart Cities is missing
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Models Concepts Benchmarks
Key aspects that define a Smart City: smart governance, smart energy, smart building, smart mobility,smart infrastructure, smart technology, smart healthcare and smart citizen(Forbes, Smart Cities -- A $1.5 Trillion Market Opportunity, 6/19/2014)
and for us: Smart Museums, Smart Culture, Smart LivingLuxembourg October 2015 - eCulture in Smart Cities - Jens Bley
eCulture in Smart Cities
means
Reaching out to new audiencesEnhancing smart city services
Collaboration between various stakeholdersEngaging in new business models
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas
Reaching out to new audiencesby acting as broadcaster
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Reaching out to new audiences
Cruise ship passengersBusiness travellers with spare time
Citizens in a leisure mode
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Points of contact with new audiences
Urban Furniture Digital Signage Shop Windows Apps
Courtesy Connecthings
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Enhancing Smart City Services Nice/France
Courtesy Connecthings
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Case Barcelona Contactless
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Infrastructure Smart City Eco System
Cases Marseille Hamburg Milan
Sources: Hamburg.de, Connecthings, ETT
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Case Urban Art Cloud
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Case to come eCulture Path Trondheim/Norway
CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
National Pilgrim Center
Collaboration with various stakeholders
Municipal administrationCity tourism organization
City portalPublic transport corporation
Urban furniture companyCultural content owners
Service providers
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Engaging in new business models
Reach (Media), Click-Through, Licensing,Revenue Sharing, Subscription, Bartering, Commission, Brand Awareness, Contacts …
Key Performance Indicators Retail: Frequency
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Know your own and the partner currencies
... conversion of contacts into visitors, users, members, friends, contributors, ...
... exclusive content, co-branding ...
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Deep Dive
Hamburg
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Hammaburg 2.0 – The Origins of Hamburg Inner City and the Archaeological Museum Hamburg
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
City Center Various Streams of Potential Visitors / Users
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Simulation: Archaeological Museum Hamburg
MW2015 - Culturally Enhanced Smart Cities Services - Jens Bley
STORYTELLING with Digital Signage, Apps, Immersive Experiences, Augmented Reality, Shop Window Installations, Urban Furniture
Creating Relevance for Audiencesby means of
Cognitive Computing
linking
Hamburg Vikings Trade RoutesCustoms Food Fashion Games Art
Tools Weapons Transportation Climate
with audiences interests, tastes, knowledge in an edutaining and meaningful way
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Measuring
audience movements, interests, modes, content engagement and crossover between
cultural and non-cultural activities
in a
Smart Square, Smart Quarter, Smart City
context
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Context
Hamburg developed an eCulture Agenda 2020
New Momentum : UNESCO World Heritage Listing - July 2015
Luxembourg October2015 - eCulture in Smart Cities - Jens Bley
New Momentum : Hamburg bids for the Olympics 2024/28
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Photo gmp / hamburg.de
Reformation 2017
Creating Relevance for
Audiences, Cultural Institutions, Cities, Regions and Storytellers across Europe
500 Years - Reformation 2017
Art Believes Climate Media(Print) Trade Food ...Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley
Let us help shape really smart cities
Smart citizens
Smart museums
Smart cultural services
eCulture in Smart Cities
Luxembourg October 2015 - eCulture in Smart Cities - Jens Bley