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THE EDUCATION BOOKJULY – DECEMBER 2013
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WELLA EDUCATION ARCHITECTURE 02
WELLA COMMUNITY PROGRAMS 06WELLA EDUCATION 13
WELLA STUDIOS 16
E-EDUCATION 23
SHOWS & EVENTS 27
WELLA SCHOOLS PROGRAM 31
SALON PROFESSIONAL BRANDS 34
WELLA PROFESSIONALS 39SEBASTIAN PROFESSIONAL 55
NIOXIN 67
CLAIROL PROFESSIONAL 76
SASSOON ACADEMY 84
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FABIO SEMENTILLICreative Director
I hope you’ve enjoyed an incredible first half of 2013. I can’t help but be optimistic about the next
six months. So far we’ve had the most successful year for our leading competitions. We crowned
the Sebastian What’s Next Awards winners, were inspired by the students who won Wella’s Student
Competition at America’s Beauty Show, and look forward to awarding the Wella North American
Trend Vision winners in just a few weeks. The next 6 months will take us to nearly 10 different
cities across North America.
Our second annual flagship event, Connect, will gather our 500 strong, North American Creative
Force for a week of relevant inspiration filled with sharing, learning and networking. This
incredible week started with the third annual North American Trend Vision Awards, where we
crowned our Gold Award Winners.
In addition, this year we launched Hairdressers at Heart, our effort in elevating the profession
of hairdressing in North America, with support at every stage of the stylist’s career.
I kindly ask you to dedicate this year to building your profile by attending our shows, Studio
seminars, and by mentoring another stylist to share your technical mastery, business building
tips and professional conduct. By working together, we can all have long and successful careers.
WELLA COMPANY FAVORITE
PROFESSIONAL PRODUCT COMPANY3
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Wella truly believes that education is the single biggest driver for growth
within our industry and, more importantly, for your daily business. It is with
this belief that we offer customized education programs in order to build
a joint business plan that makes sense for your salon.
BUILD YOUR TEAM WITH INSPIRATIONAL AND TECHNICAL EDUCATION
BUILD YOUR BUSINESS WITH IN-SALON EDUCATION
BUILD A PLAN TO HELP ON-BOARD ALL NEW HIRES
Our overwhelming desire is to support and work with you every step of the
way throughout your career to continually elevate you and your business to
the highest levels of excellence.
FUNDAMENTALFOUNDATION BUILDING
ELITE MASTER PROGRAM
ADVANCED SKILLS,INSPIRATION AND BUSINESS
OUR WELLA SALES CONSULTANTS ARE HIGHLY TRAINED TO BUILD COLLABORATIVE BUSINESS PLANS, SO PLEASE CALL US AT 1-800-347-4424.
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EDUCATION IS ES SENTIAL TO GROWING YOUR BUSINESS. WE WANT TO BEYOUR PARTNERS IN GROWTH. FOR MORE INFORMATION, CONTACT YOURSALON PROFESSIONAL OR CALL GLOBAL ELITE AT 1-800-583-5422
We are committed to driving success of our customers with top-rated trainers,
exclusive business building offers and community-based support. Global EliteTM
salons earn Reward Points on any combination of Wella Professionals, Sebastian
Professional or NIOXIN products.
Salon Masters of BusinessAdvancement with Rob and Julie Cass
The Doves Sassoon Academy
Elevate your staff’s expertise and your
salon’s exposure with Wella’s industry-
leading talent development platforms
to help your stylists sharpen their skills,
increase their product knowledge, and
boost your business.
Introducing the Hairdressers at Heart Ambassadors:
Alexandra Matiz, Stephen Moody, Katey-Bug Brown,
and Diane Cole Stevens.
Fabio Sementilli and program ambassadors present Hairdressers at Heart
at America’s Beauty Show, March 2013. To date, the program has received
praise and support throughout the industry.
Industry icon Vidal Sassoon saw education
as the key to professional achievement.
To honor his legacy, Wella has contributed
$1.5 million to fund scholarships for
beginning beauty school students and
licensed professionals. Applications
accepted starting in 2013.
Life is more than just hair, and doesn’t stop
when stylists go to work. Wella can lend
a hand when things get hard to juggle by
offering discounted childcare*, a salon
industry first.*See full discount details and areas of service at
HairdressersAtHeart.com.
Rally your staff and clients around a good
cause in your community, and submit a
video entry online. We’ll fund 20 of the most
popular causes with grants up to $10,000.
NickEducation.com Global Elite TourWella Sponsored Showsand Events
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Tyler Ward Account Manager, BSG Street
Beverly AbellSenior Account Executive, Team 2
Kevin OteroWella Global Operations VP Michele Long
Account Manager, BSG Street Melissa S.Salon Owner
Carolyn FragrassoAccount Manager, Independent East
Hair by: Maryle KokenHair by: Maryle Koken
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Reuben Carranza
CEO Wella North America
Wella North America and CEO Reuben Carranza are launching the HOPE IS IN STYLE campaign to rally
the hairdressing community in the fight against diabetes. The campaign’s purpose is to raise awareness
and support for diabetes research, care and a cure, through a strong, visual identity and united network
of industry leaders and hairdressers. Diabetes affects 1 in every 12 people in the US, including 1 in every
8 in the African American and Latino communities.
Blue is the color of diabetes support and a symbol of hope. Wella has created a unique hairstyle with
a fresh, original hue of blue to be featured across the campaign—a unifying message tied back to style.
FOR FUNDRAISING TOOLS, PLEASE VISIT CITYOFHOPE.ORG/HOPEISINSTYLE
Hair and blue extension color by: Anthony Cole, Sebastian Professional Core TeamDiabetes affects one in every 12 Americans and is a career-threatening disease to hairdressers.
To raise awareness for research, care and a cure, Reuben Carranza, CEO of Wella North America,and the National Professional Salon Industry Council are partnering with City of Hope—a world leader
in breakthrough medical technology.
JOIN THE FI GHT AGAINS T DIABETES. VISIT CI TYOFHOPE.O RG/HOPEISINS TYLE.
You can raise hope in a number of ways:
1. HOST A FUNDRAISER IN YOUR SALON
2. SPREAD THE WORD THROUGHOUT YOUR SOCIAL NETWORKS
3. BID ON EXCLUSIVE MERCHANDISE AT THE ONLINE AUCTION
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Greetings to all of our fellow Hairdressers.
We are heading into a new season and much like in fashion and life itself, it’s always exciting to experience
fresh concepts that will inspire fabulous new ideas. Take a look at what’s fresh from Wella.
New this season:• Wella Professionals – we celebrated our winning stylists at the North American Trend Vision Awards in Las
Vegas. We further explored The Sound of Color through the Fall/Winter Trend Vision collection of looks
known as Soloist. If that wasn’t enough, we made mastering A-List Styling effortless by unleashing the
artist in you.
• Sebastian Professiona ls – in order to be fearless, one must be versatile. Discover artistic versatility through
creative color with Cellophanes, haircuts and styles that can be worn in a multitude of ways – perfect for
those trendsetters among us.
• NIOXIN – It’s raining men. We continue to expand our design principles this season introducing men’s
looks. Also, let us introduce you to our new lightweight styling products that help complete a full look.
As your Education Team, our passion is sharing our many offerings with you in a way that inspires your
inner Hairdresser at Heart. We invite you to share your passion and let us customize an Education plan for
you and your fellow hairdressers.
Sandy Arthur
Full-Service Salons
& Schools Team
Heather Schwingle
Sally Beauty
Holdings Team
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KELLY PENNINGTON
Field Education Manager
ZENDA WALKER
Field Education Trainer
KARINA LUPITOU
Sales and Education Specialist
SUE CALTABIANO
Field Education Trainer
NICOLE HERBERT
Field Education Trainer
EDI GONZALEZ
Field Education Trainer
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WORLD STUDIO
NEW YORK
30 ROCKEFELLER PLAZA
NEW YORK, NY 10012
1-212-399-8800
THE STUDIO
LOS ANGELES
6109 DE SOTO AVE.
WOODLAND HILLS, CA 91367
1-818-999-5112
TORONTO
5800 AVEBURY RD.
MISSISSAUGA, ON
1-800-419-3552
REGISTER AT [email protected] CONTACT OUR STUDIO CONCIERGE AT 1-800-422-2336WELLAINTERACTIVE.COM
STUDIO INFORMATION
Located in the pulsing hearts of the world´s top cities, Wella Studios offerthe latest information in technical development and trends in hair, fashion
and lifestyle.
NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM
Congratulations, cosmetology school graduate. Wella wants to help you
continue to grow on your journey to success by extending to you a discount
on continuing education at our studios. We offer classes in Wella Professional,
Sebastian Professional, NIOXIN and Clairol Professional. Enrollment pricing
upon receiving your state p rofessional license:
• 3 months receive 50% off tuition
• 6 months receive 25% off tuition
• 1 year and instructors receive 10% off tuition
Upon registering with our Studio Concierge, please provide your license
number, date of license receipt and cosmetology school name.
HOW TO BOOK/PAYMENT TERMS
Call our Studio Concierge at 1-800-422-2336 to make a reservation.
Option 1: Pay with MasterCard, Visa or A merican Express.
Option 2: Speak with our Studio Concierge about payment by check or
money order.
As soon as your payment is received, you will be registered for the seminar.Confirmation letters will be sent out 4–6 weeks prior to the seminar date,
along with the information on what tools you will need to bring.
New discount for progressive class bookings. For multiple classes that fall
within the same week, receive an additional 20% off second and third class(of equal or lesser value).
Discount will only be honored when classes are paid for at time of booking.
Please call our Studio Concierge for more information.
Cancellation requests must be made in writing at least 30 days prior to the scheduled seminardate. If a salon cancels after the-30 day minimum or does not attend the registered seminar,payment will be forfeited. Occasionally, course content will change as a result of new
information and product development. Studios reserve the right to update their courses andguest stylists without notice.
FOR FURTHER INFORMATION ON OUR TERMS ANDCONDITIONS, PLEASE CONTACT YOUR NEAREST STUDIO
EL L A S T U D I O S
THE STUDIO, LA WORLD STUDIO, NYC
TORONTO, CANADA
1716
facebook.com/thestudiosusa
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The Studios bring professional hairdressers together to elevate mastery and
unleash talent at any stage in your career. They offer education tailored to
your needs. Whether you want to improve on the fundamentals, learn a
new technique or increase your salon’s revenue, there is a studio seminar just for you. The Studio team will be your partner in achieving your goals.
You will leave the studio feeling rejuvenated, reinspired and recommitted
to yourself, your craft and your clients.
In addition to core seminars, the Studios host guest artists and visionaries
who are set apart by their creativity and expertise. Highlights include
Patrick Cameron’s Long Hairdressing, Alexandra Matiz’s Sensual Reds and
Blonde Temptation and Nick Berardi’s Blueprint to Haircutting.
The Studios have a robust lineup of core classes that include
color, cut and styling at all levels (from essential to expert). The
Wella MCE (Master Color Expert) course is a signature seminar
and is the pinnacle of color classes offered. It is a two-week
(broken into one week sessions) immersion into all aspects of
color mastery. Participants will graduate as cer tified MasterColor Experts.
World StudioNew York, NY
The StudioLos Angeles, CA
LESLIE COOKERenaissance Salon & Day SpaVisalia, CA
Sassoon is one of the world’s most renowned and exciting academies, and is
therefore a natural partner for the World Studios.
Sassoon Academy offers its innovative abc, Creative and Collection courses
in both the LA and NYC World Studios. These courses provide in-depth insight
into the popular Sassoon Academy proprietary methods, via live demonstra-
tions, step-by-step instructions, finished models and hands-on work sessions.
All courses are led by Sassoon Academy instructors and are available in a
variety of timeframes, giving the busy hairdresser several choices for enjoyingAcademy education.
“Education is the key to success and ongoing education can raise the level of
technique within Hair Design. By sharing the same dedication to learning that
has defined Sassoon, the World Studios are the perfect places to learn
Sassoon technique.”
Traci Sakosits, Sassoon North American Creative Director
Our Studio Artists possess superior technical mastery in color, cut and styling,providing the inspiration and motivation to assist in elevating your own skillsand techniques.
RICHELLE EVANSSTUDIO ARTIST STUDIO, LA
MY FAVORITE SEMINAR: “Sebastian ProfessionalEditorial Styling is a one of my favorite classes because
it really pushes stylists to think outside of the box.This
class will teach you techniques for infinite possibilities!”
SUCCESS STORY: ”Stylists say that SebastianProfessional Editorial Styling changed the way they
look at hair. Being able to create so many textures
and shapes allows them to save time and be more
creative.”
DAVID NIEVESSTUDIO ARTISTSTUDIO, LA
MY FAVORITE SEMINAR: ”I love Color Correction- It allows the individual a huge change in perspective.
For many participants, you can really see and feel the
difference in their confidence.”
SUCCESS STORY: ”Expanding color techniques hasallowed our attendees to be more efficient. They are
able to devote more time to creativity and setting their
own standards of excellence.”
LYNETTE TATUMSTUDIO LEAD ARTISTWORLD STUDIO, NYC
MY FAVORITE SEMINAR: “TV Editorial.I love this classbecause of the mentorship.This class helps them understand
the collaboration with the wardrobe stylist, makeup artist,
and photographer to communicate their vision.”
SUCCESS STORY: “Last season we had an attendee,Olga Shamatrina, enter from About Faces Salon, and I
knew she had an amazing shot. She made it to the
finals and won silver in Young Talent.”
JOSHUA CALDERONSTUDIO LEAD ARTISTWORLD STUDIO, NYC
MY FAVORITE SEMINAR: “Master Color ExpertProgram.I believe it truly elevates colorists in our
industry to a higher level of technical ability whilehelping to advance their careers.”
SUCCESS STORY: “One recent graduate of ourMCE program, Ricky Mason of Richard Scott Salon
has been chosen to be a presenter in our Ready, Set,
Go Salon Career Class.”
VICTORIA THURMAN HALL
STUDIO LEAD ARTIST
STUDIO, LA
MY FAVORITE SEMINAR: “Creative Coloris an amazing seminar.We create an environment that
removes the fear of taking chances. By utilizing colortheory, we help you push yourself artistically to take your
clients color to the next level.”
SUCCESS STORY: ”Stylists in this seminar connectwith me afterwards just to tell me that they are pushing
themselves and gaining new clients. I love that.”
SASSOON ACADEMY ABC DEMO AND HANDS-ON• abc is devoted to the touchstone techniques used by Sassoon trained stylists,
allowing you to observe truly perfect lines, graduation, layering and the
combinations of these techniques with color as an influence.
• Demo is a look, learn and ask class. The hands-on course includes a model
workshop.
• Boost your skills and knowledge to give yourself the condence to expand
your repertoire and develop your talents.DURATION: ½ DAY & FULL DAY
SASSOON ACADEMY CREATIVE DEMO• Using abc as the foundation, this demo focuses on building creativity and
integrating current cut trends into the renowned Sassoon color pla cement.
• Look, learn and ask class.
• Top Sassoon Academy instructors guide you through both cut and color
techniques that you can translate into your salon work.DURATION: ½ DAY
SASSOON ACADEMY COLLECTION EVENING• Discover where the Sassoon team gets their trend vision and how they
translate it into their signature cuts and color placement.
• Look and learn evening with live models.DURATION: 2 HOURS
LET US HELP YOU BUILDA LONG-LASTINGAND REWARDING CAREER.
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SENSUAL REDS WITH ALEXANDRA MATIZ• Learn how to achieve variations of reds from soft
and natural to the most vibrant red shades. Master
correction techniques that ensure the perfect red
each time.
• Hands-on model workshop.
• Become the expert on Red color in your salon with
the techniques you’ll learn.DURATION: 1 DAY
BLONDE TEMPTATION WITH ALEXANDRAMATIZ• Increase your knowledge as you journey through the
best application practices and the theory of
blonding, double processing, creative glazing, low
lighting, and toning techniques that will ensure
perfect tailor made blondes every time.
• Hands-on mannequin and live model workshop.
• You will be able to put the practices you learn to
creative blonde results your clients are looking for.
DURATION: 2 DAYS
AN EVENING WITH ALEXANDRA MATIZ• Join Alexandra for 2 inspirational hours as she shares
with you her fabulous blonde and red creations on
live models.
• Her quick tips will allow you to start putting them
into use when you get back to the salon.
DURATION: 2 HOURS
RAZOR CUTTING ELEMENTS• This class will provide you all the foundational elements to successfully
use a razor to cut hair. Additionally, you will gain understanding of
product usage for different hair types, tools and equipment used for
cutting and styling hair.
• Hands-on mannequin workshop.
• Add the skill of using a razor to your portfolio to give an edge to
profession.
DURATION: 2 DAYS
BRIDAL HAIR• Learn different styles for medium to long hair that will work with head
pieces and the dress to create the perfect look for the bridal party on
that special day.• Hands-on mannequin workshop.
• Become the go-to stylist in your salon and area creating looks that will
last in memories forever.DURATION: 2 DAYS
WATERCOLOR TECHNIQUES FOR HAIRCOLORISTS• A highly versatile medium, watercolor can be used to create opaque and
translucent effects that can be imitated in hair color. This seminar will
bring a sense of play to the participant’s work and help them discover
how they can be a hair color artist.• Demonstration and hands-on workshop
• Participants will learn different watercolor techniques, create their own
unique color combinations, textures and develop an inspirational custom
Look-book for their future projects.DURATION: 2 DAYS
CUSTOM VIP CLASSES
• Realize the ability to take your staff outside of their regular environmentto become re-energized and inspired at one of our Studios where we
cater to what you need.
• You decide if you want a look-and-learn or a hands-on experience, and
what brands and areas to focus on.
• Choose what you want to experience to help grow your business–we will
take care of the rest.DURATION: CUSTOM
STUDIO BUSINESS SESSIONSSalon Masters of Business Advancement (SMBA) with Rob and Julie Cass
now includes 9 interactive business courses divided into 3 sessions. The
SMBA program will drive results immediately.*
Robert & Julie also continue to travel the continent as key note speakers
and trainers educating and elevating the standards of today’s salon and
spa operations.
UNIT 1CHAPTER 1: SOARING RETAIL SALESCHAPTER 2: BUDGETINGCHAPTER 3: MOTIVATING AND INSPIRING YOUR TEAMTO BE STARS
UNIT 2CHAPTER 1: MARKETING THAT DELIVERSCHAPTER 2: RECEPTION EXCELLENCECHAPTER3: ROCK SOLID CLIENT RETENTION STRATEGIES
UNIT 3CHAPTER 1: BUSINESSCHAPTER 2: MARKETING 2.0CHAPTER 3: COMPENSATION STRATEGIES TO MOTIVATEAND MAKE YOU PROFITABLE
9 courses divided into 3 sessions. Sessions can be taken independently and
in no specific order.DURATION: 2 DAYS
THE EXCLUSIVESTUDIOSWELLA PROFESSIONAL PARTNERSHIPOur guest artists are our visionaries of the future, the undisputed crème
de la crème of the industry. Their creativity along with their expertise in color,cutting, technical work and styling has set them apart from the rest.
LONG HAIRDRESSING WITH PATRICK CAMERON• Learn the latest in long hairdressing techniques from internationally
acclaimed artist Patrick Cameron. Two 1-day sessions with different
techniques taught in both courses. Choose both days for total
immersion and savings.
• Hands-on mannequin head workshops.
• Become an expert in long hairdressing come holidays, weddings,
proms and more.
DURATION: 1 DAY
AN EVENING WITH PATRICK CAMERON – BACKSTAGEMAGIC• Join Patrick as he gives an intense behind-the-scenes look at what
goes into on-stage presentations.
Learn how to plan, prepare and present an amazing stage show.
• Look and learn as Patrick presents his live models.
• Learn what it takes to conquer the art of presenting
on stage as you explore the area of show and seminar work.DURATION: 2 HOURS
BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI• This step-by-step creative cutting class will give you a strong
foundation in precision cutting and styling.
• Hands-on mannequin workshop.
• Build condence to create amazing shapes through unique
sectioning and the art of disconnection.DURATION: 2 DAYS
MEN’S HAIRCUTTING WITH JOSH WAGNER• Josh brings his day-to-day salon work along with his military
background straight to you as he covers everything from traditional
fades and flat tops to today’s current trends for men.
• Hands-on mannequin and model workshop.
• Bring current trends to your male clientele in a way
that will make you the person they come to time and time again.
DURATION: 2 DAYS
STYLE SESSION WITH CLAUDIO LAZO• This course will introduce you to what it takes to create hair that is
runway ready for fashion show work and photo shoots.• Hands-on mannequin and model workshop.
• Claudio’s experience at many Fashion Week events and editorial
sessions will teach you what it takes to get into this realm of the
business.
DURATION: 2 DAYS
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Mark Pontrelli
Digital Education & Technology
Leader, Wella NA
YOU WOULDN’T LET YOUR COLOR FADE,WHY WOULD YOU LET YOUR BUSINESS?
FIND US @ WELLAINTERACTIVE.COM
VISIT WELLAINTERACTIVE.COM FOR MORE INFORMATION.
Salon Savvy, a Wella and Salon Prophets business education partnership, is tailored
specifically for salon owners, managers and stylist teams. These seminars will change
the way you think about your business and guide you to exceptional results.
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Show schedule subject to change
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Wow. It was another busy season since we saw you last…From Long Beach to Chicago to Orlando, my team and I are giving you the platform toexpress your creativity, and share your passion and dedication to hair artistry with stylistsfrom coast-to-coast.
While showcasing ILLUMINA COLOR and interpreting the trends of Wella Professional, thefearless hair fashion of Sebastian Professional, the sexy science of NIOXIN, and the classicbeauty of Clairol Professional and Color Charm, we have participated in top industryevents across the country. ISSE, ABS, and Premiere saw all levels of artists, across allbrands, show off their talent on various stages. The What’s Next Tour brought SebastianProfessional to Ft. Lauderdale and Houston, with a big finale in Los Angeles, to crown theWNA winner for 2013. Sharing beautiful color, creative cutting and styling techniques on stages big and small,the North American Show Team brings it all to you. We give you the platform. You takeit to the next level for our stylists.
We can’t wait to come to your city and bring you what you can’t wait to see—artisticinspiration as only Wella can do.
Melanie Garibay
National Show Director
W S & E V E N T S
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VISIT WWW.HAIRDRESSERSATHEART.COM
CONTACT US AT 1-866-MYWELLA WELLA SCHOO LPROG RAM.CO M
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A S C H O O L S P R O G R A M
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OUR GOAL IS TO BE THE #1 PROFESSIONALPARTNER who provides relevant andinspirational education that will improve the lives
of salon professionals and their clients. We have
over 450 artists from across North America on our
creative teams to support your education needs.
Through our Studios, In-Salon or Online, we
provide color, cutting, styling, product training
and business education classes at Essential,
Exceed, and Expert levels to give you the skills
and the tools to stay at the top of your trade .
READY, SET, GO SALON CAREER • OK, so you’re ready to graduate or already have,
but are you salon-ready? This interactive course
is designed to help you become the best stylist
you can be and set yourself up for success.
• Segments include how to refine your resume,
portfolio and how to master inte rviewing
techniques. Live advice from an industry expert.
EMPOWERING INSTRUCTOR EXCELLENCESEMINARS · Bring your classroom to life in this 3-part
series that covers how to drive excellence
in the classroom.
· Learn to train transfer techniques, color mastery,
styling, and retail sales like a professional.
· Set yourself, your school, and students a step
above the rest.
PARTNERSHIP OPTIONS
Wella provides the tools you need. School,
Instructor and Student Toolkits are offered
through Rewards Points. Toolkits include
innovative marketing support such as interactive
presentations and e-education, access to
competitions, networking opportunities and
discounts on products. Call 1-866-MYWELLA to
sign up today.
FOR STUDIO EDUCATION VISIT WELLAINTERACTIVE.COMOR CALL THE STUDIO CONCIERGE AT 1-800-422-2336
Our industry embraces its own stars, lifting them up to celebrity status. Big business needs
trusted partners to influence and recruit a new generation. We are always in search of
talented new professionals to join our teams of artists.
Celebrating a record number of entrants and instructor nominations. Over 500 students
entered the competition and over 8 0 instructors were nominated for Instructor of the Year.
FOR MORE INFORMATION, GO TO WELLAINTERACTIVE.COM
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Fellow Stylists, here we are again with another 6 months under our belt and, as usual, I have a lot of great
news to share with you.
The Sound of Color continues to be loud and proud at Wella Professionals. In Autumn/Winter 2013, we turn
to the inner world of imagination and emerge radicalized. Escaping from the present on an emotional journey,
looking for meaning in heritage and belongings, and expressing herself in studied, precise creation. This is the
Soloist Collection with 6 Prêt-a-Porter Interpretations in cut, color and style, inspired by the global mega trends
Echo and Allegra.
On the innovation front, we brought you the amazing ILLUMINA COLOR in January 2013 and are
soon ready to reveal a Color Service Revolution: Color I.D, YOUR vision without limitation…
To be at the forefront of what’s next, you can’t stand still, and constantly need to re-invent yourself. AgainSebastian Professional is right there with you, ready to stir up and rise above the norm. The Autumn/Winter
Alter Ego Collection is a demonstration of artistic collaboration resulting in 3 extremely versatile salon-friendly
haircuts. These cuts will blow your mind as they transform effortlessly into editorial and avant-garde creations,
allowing your client’s alter ego to emerge at your fingertips. Brace yourself and embark in the Black Ops
movement to find out what’s next.
NIOXIN, the #1 stylist-recommended thinning brand for 12 consecutive years, continues to innovate with eight
amazing styling products with Pro-Thick™ and Lightplex™ technologies. NIOXIN’s three-pillar educational
approach is unique and will allow you to master consultation, science and technical skills. This season we will
do a double-click on men and the opportunity they represent in your salons. We encourage you to bring your
barbering expertise to the next level with the NIOXIN design principles, in order to build loyalty and business
with your male clientele.
Clairol Professional developed the hair color industry on a foundation of professionalism and education,
transforming the salon color business and liberating women to reinvent themselves like never before. This
season, Classics make a comeback. We celebrate the next generation of classic style with a NEW 16-shade Color
Classic Collection. Join us in our Studios in New York or LA to learn color placement and styling techniques to
achieve classic inspired looks with a modern twist that your clients will love.
Carole Protat
Education Director
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Wella Professionals, the global expert in professional color, is atthe heart of Wella’s brands. For Wella Professionals, it’s all about
beautiful hair. This is how it’s been for the past 133 years. Today,
Wella Professionals is your full-service partner and is always there
for the world’s most passionate hair expert s.
NIOXIN, the number one stylist-recommended brand
in the USA for combatting thinning hair, takes a unique
approach to answering thinning needs and restoring
confidence in men and women who suffer from
thin-looking hair – accounting for 78% of salon clients.Taking inspiration from skincare, NIOXIN’s innovative
and revolutionary technology treats the hair by
optimizing the scalp environment to deliver thicker,
denser-looking hair.
Clairol Professional is all about helping you unleash your unique
creative vision. The name Clairol Professional is synonymouswith great color and healthy-looking hair, and as part of Wella,
is an acknowledged leader.
PR O F E S S I O N A L B R A N D S
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As the world’s most fearless salon brand, Sebastian
Professional enables you to be at the forefront of “What’s
Next.” Sebastian stirs up the norm with editorial stylists and
up-and-coming style visionaries. Dare to dream and unleash
your creativity. For unlimited reinvention in hairst yling.
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PR O F E S S I O N A L S
AN ARTISTS’ JOURNEYTO THE WELLA PROFESSIONALS
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TRENDISIONMADRID, SPAINLast October, 2,000 salon industry professionals gathered to watch 86 stylists and colorists
showcase their passion and talent at the 2012 Wella Professionals International Trend Vision
Awards. One of the largest competitions of its kind, Trend Vision celebrates the skills of
innovative stylists from around the globe who have an instinctive sense of creativity. In the
end, Philip Ferreira representing Canada emerged victorious, taking home the gold in theprestigious Color Category.
TO THE WELLA PROFESSIONALS2012 INTERNATIONALTREND VISION AWARDS
“This was the most incredible experience,” said Ferreira of winning. “To be in the presence
of talent like Eugene Souleiman and Josh Wood. I can only hope to inspire young stylists to
compete in this incredible competition as they have for me. What a journey it’s been; now
another is just beginning.”
GO FOR THE GOLD “I’ve been with Wella Professionals since 1995, and the opportunities I’ve had after the win
have been incredible. First Wella flew me to LA to work on a top stylist team shoot for the
NAHAs. Then I was working with the global team in Milan on an editorial shoot for Estetica
magazine. The amount of teaching I do has increased tenfold, which I love because it forces me
to learn new things as well. The doors keep flying open and winning the gold has ignited a new
passion inside of me. I have to thank Wella for continuing to raise the bar for the industry.”
PHILIP FERREIRA
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WELLA PROFESSIONALSSOLOIST COLLECTION 2013
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SOLOIST COLLECTION 2013
SHE IS THE EMOTIONA sign of the times: Melancholic Chic is the
new order. Austerity dictates to hold back
on emotions, joy, expression. But nothingcan silence the spirit of creativity; the noise
is deafening.
HAIRMono black is lifted with oily tones.
Natural-looking colors against dense
green-blacks, purple-blacks and ash with
chalk-white. It’s a palette, shifting between
black and white.
SHE IS THE DECADENCEA shameless display of gilded elitism: an
escape into decadence. Celebrate life by living
every precious moment for all it’s worth. Heirsto the riches of past glories step out and show
their wealth.
HAIRBlending rose golds, green golds and platinum.
Some colors are slightly off, almost oxidized
to give them an even more bespoke feel, and
bring the idea of an elitist club.
HAUTE COUTURE HAUTE COUTUREPRÊTE-À-PORTER PRÊTE-À-PORTER
In Autumn/Winter 2013, we turn to the inner world of imagination and emerge radicalized—an individual
reaction in color and sound to the mood of the times. Attuned to the zeitgeist, each woman is on her own:
escaping from the present on an emotional internal journey, looking for meaning in heritage and belongings,
and expressing herself in studied, precise creation—a deliberate reaction that frees up a crescendo of
energy. Create emotion: go solo.
TEAM GERMANYALLEGRAPETRA BROCKMANN—Salon and
academy owner and one of
Germany’s leading creatives.
THOMAS BROCKMANN-KNÖDLER—
Salon and academy owner and
one of Germany’s leading
creatives.
TEAM USA ECHOMARK DEBOLT - Wella Design Team
member and photo session stylist.
NICK BERARDI - world-renowned
master educator and platform artist.
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TOGETHER, WE SET A NEWWELLA PROFESSIONALSOILREFLECTIONS
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OG , SSTANDARD OF EXCELLENCE
As innovators setting the standard of haircare for
over 133 years, Wella Professionals’ color and
educational expertise are without equal. This
unrivaled competence enables hairdressers of all
levels to take part in outstanding, inspirational
training seminars and profession-defining events
around the world.
LUXURIOUS HAIR WITHOUT ALL THE WEIGHTOIL REFLECTIONS
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OF E S S I O N A L S
CO O C
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COLOR CHARMFALL COLLECTION
EVERYTHING YOU NEED TOCREATE WITH CONFIDENCE.
DISCOVER THE EXTENSIVE WELLA COLOR CHARM RANGE TODAY, WITH:
• Permanent haircolor with excellent gray coverage for vibrant, long-lasting,
fade-resistant results. Available in liquid and gel formats ideal for all techniques.
• Demi-permanent haircolor with no ammonia.
• Powder Lightener for on- and off-scalp lightening.
Why do so many professional colorists choose Wella Color Charm?
Because Wella Color Charm provides the performance, palette andquality that help you delight your customers. And with its economical
1:2 mixing ratio, Wella Color Charm haircolor is a great value.
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OF E S S I O N A L S
“ILLUMINA COLOR is one of the newest in the Wella family of color The new
WELLA CREATIVE AMBASSADORSWELLA EDUCATION MANAGERSCHRISTOPHER & SONYA DOVE
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PABLO ALVARADO
“My favorite Wella product is Color Touch and Relights.
Recently in one of my seminars, the salon owner was
looking for a color formula that would bring back her
natural gray / white hair mid-shaft to ends. Wella gives
me the tools I need to be a successful educator.”
DOREEN BROWN
“I love Blondor. It cuts through the warmth in the hair. My
favorite way to use Blondor is to create pops in the hair by
paneling, and adding face framing highlights in the front.
I also love the Natural Volume Styling Mousse cocktailed
with Create Character. It allows curly hair to remain soft
while defining the natural curl in the hair. I diffuse the
hair with Dynamic Fix Hair Spray for a soft hold.”
MICHAEL HAASE
“Hairdressing is an attitude of many colors and shapes,
each to be respected visually and conceptually in design
discipline. Studying the refinement of shape and utilizing
innovation, it always brings me back to education: that,
is hairdressing. ILLUMINA COLOR is such a wonderful
new tool for the a rt world of hair. The dusty rose effect
of 7/43 with 9/60 is so Spring and Summer 2013, and
my guests love it.”
WELLA TECHNICAL SPECIALISTS
WELLA DESIGN TEAM
PAUL VEGA (COLOR CHARM)
“So many favorites, but I use Color Charm Powder
Lightener and Activating Lotion most often in my
everyday schedule. Right now, clients are coming
in with dark shades and want to go lighter without
damaging their hair. In order to get beautiful results
when changing into a new color, you have to remove
old color. Use it on levels 6 and under to create
beautiful caramel shades, and on levels 6 and up for
clients who don’t want to go too light.”
OLIVER ADAMS (COLOR CHARM)
“I love Wella Color Charm Powder Lightener, because it
gives you a gentle, even lift for all textures of hair. I use it
on all different types of clients, because it works very fast
and always gives consistent lightening.”
CAROLINE KIM (COLOR CHARM)
“I love the versatility of the Color Charm demi-
permanent line. I really like utilizing the “W” series as
a color glaze to add more depth and shine to the hair.
The demi is my favorite product to use on my male
clients to provide them with grey blending. I comb the
color through the hair, making sure to gradually blend
the sideburns to create a more natural look.”
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ILLUMINA COLOR is one of the newest in the Wella family of color. The new
technology allows us to use the color in many ways. This is an amazingly versatile
color tool for any salon, and the softness and shine make the client experiences
unlike any other. I am using ILLUMINA COLOR to balance the mid-lengths and
ends during retouch application, allowing the wonderful luster of ILLUMINA
COLOR to add even more shine and reflection to my clients’ color.”
DANA LYSENG
“As a colorist, I have always loved deep, rich,
saturated colors. If you look at my portfolio
you can really see that. I came to Wella for the
intensity in their color, especially the blonde
and red families. My favorite product right now
is ILLUMINA COLOR; I am so inspired by the
softness and sheer finish of this color line.”
WELLA TOP STYLISTS
ANNA VAUL
“My favorite Wella product is actually a series of products.
I am in love with the Pyrazol P5 reds. These intensive red
colors that range from level three to level 7 in Koleston
Perfect and Color Touch make it possible for me to create
the most vibrant, longest-lasting reds there are. Whether
I am doing a single, all over process, or creating a dynamic
multi-tonal and multi-dimensional red, the Wella Intensive
Reds are guaranteed to come through for me.”
JUSTINE HORNICK
“Besides the amazing people and priceless
relationships, my favorite product that Wella
creates is Magma. I am particularly addicted to the
shade /89+. I love the versatility of using it as a
lifting agent for both tinted and virgin hair. It is a
huge time saver for highlighting when used on its
own for a cool or neutral end result.”
PAULA RUFO
“Wella embodies everything I love about this
industry. Wella fosters creativity and
champions innovation wherever you practice
your passion and perfect your cr aft. Wella is
committed to our partnership with salons and
we are empowering stylists with product
innovations and competitions. I am proud to be a
part of an education-driven company who
provides real opportunity for hairdressers.”
SHIRLEY GORDON
“I love straight and sleek hair. This season, it’s the
hot new look on the runways, and it’s becoming
a popular request from women of all ages. Glossy
panels of pin-straight hair with a delicate flow
make a strong, yet simple statement. Of course the
ultimate reward to any of these styles is my favorite
styling and finishing products. I use the Flowing
Form. This prepares the hair for styling. My favorite
finishing products are Smooth Brilliance and Oil
Reflections– mixed together.“
MARISSA KOSOLOFSKI
“Wella education is like a family. We have an
amazing community of stylists who support
each other in various stages of their career.
With a constant flux of inspirational tools,
stylists are motivated to succeed. The Wella
family provides a nourishing environment
dedicated to evolving the craftsmanship
of our industry.“
OF E S S I O N A L S
ESSENTIAL: IN SALON ESSENTIAL: IN STUDIOHOUSE OF WELLA EXPERIENCE ESSENTIAL FOILING
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COLOR, CARE AND STYLING BRANDS• This class provides a brief introduction to the different brands in the House of
Wella: Care & Styling, Koleston Perfect, Color Touch, Blondor and Magma
• Look, learn, and ask with the studio team.
• See how the Wella portfolio can be a part of your livelihood.
All stylists, assistants, students and recent graduates in or just graduating from
cosmetology school are welcome to attend.
DURATION: 2 1/2 HOURS
AVAILABLE: IN STUDIO
ILLUMINA EXPERIENCE• Join us for an introduction to Wella Professionnal’s newest permanent
haircolor line, ILLUMINA COLOR. Get an overview of the brand, it’s
technology and shade range.
• Look, learn and ask the Studio Team.• Learn where ILLUMINA COLOR fits in the Wella porfolio to complement
Koleston Perfect.
DURATION: 2 HOURS
AVAILABLE: IN STUDIO
WELLA ESSENTIAL COLOR LITE (WELLA LIVE)• Gain practical knowledge of the Koleston Perfect and Color Touch brands.
• Hands-on model workshop .
• Get comfortable with the world of Wella color.
This is a great seminar for colorists n ew to the Wella brand or those wishing to
refresh their color knowledge.
DURATION: 1 DAY
AVAILABLE: IN STUDIO
ESSENTIAL COLOR• This in-depth color class covers not only brand knowledge for Koleston
Perfect, Color Touch, Blondor and Magma, but also learning consultation
skills, when to use what service, and application techniques.
• Hands-on mannequin and model workshops.
• Whether you are from a salon new to Wella, or a stylist just getting into color,you will benefit from this class by increasing your awareness of haircolor
opportunities and heightening your hair color knowledge and practical skills.
This course is a prerequisite for all Exceed-level color courses and the “Master
Color Expert” certification course.
DURATION: 2 DAYS
AVAILABLE: IN STUDIO
• Learn the art of foiling for dimensional color placement.
• Focuses on slicing and weaving, as well as diagonal, horizontal and vertical
placement.
• Hands-on foil placement on mannequin head workshop.
• This class is designed to take the fear out of foiling – potentially one of your
most profitable services.
This course is a prerequisite for all Exceed-level color courses and the “Master
Color Expert” certification course.
DURATION: 1 DAY
AVAILABLE: IN STUDIO
ESSENTIAL STYLING• You’ll learn proper hair preparation, curling techniques, finishing and
timesaving tips.
• Full review of which products to use to get your desired results.
• Hands-on mannequin head workshop. • Gain familiarity with the proper products, tools and techniques needed to
control hair and execute the foundation for modern hairstyles.
This course is a prerequisite for “Exceed: Styling”
DURATION: 1 DAY
AVAILABLE: IN STUDIO
ESSENTIAL CUTTING• Learn cutting fundamentals and perfect your lines, graduations and layering.
• Gain an understanding of product usage for different hair types and the tools
and equipment used for cutting and styling hair.
• Hands-on mannequin head workshop.
• Learn how to conduct client consultations by analyzing the face and head
shape and assessing suitability of techniques depending on hair types.
DURATION: 2 DAYS
AVAILABLE: IN STUDIO
WELLA EXPERIENCE: COLOR• A product knowledge overview of Wella color brands: Koleston Perfect, Color
Touch, Blondor and Magma.
• Identify the appropriate color product for your clients.• Gain confidence to recommend color services to each individual client.
• Introduction to the Care & Styling line.
For all stylists, colorists, assistants, students and recent graduates who are new
to Wella Professionals
DURATION: 2 HOURS
AVAILABLE: IN SALON
WELLA EXPERIENCE: CARE AND STYLING• An intensive product knowledge seminar featuring the new Wella Professionals
Care & Styling line.
• Provides a deep understanding of the product lineup and architecture.
• Helps you recommend the right Care & Styling products to your clients for their
home regimen.
For all stylists, assistants, students and recent graduates who are new to Wella
Professionals Care & Styling line.
DURATION: 2 HOURS
AVAILABLE: IN SALON
ILLUMINA ESSENTIAL• Join us for an introduction to Wella Professionnal’s newest permanent haircolor
line, ILLUMINA COLOR.• Get an overview and demonstration of the brand, its technology and
shade range.
• Learn where ILLUMINA COLOR fits in the Wella portfolio to complement
Koleston Perfect.
DURATION: 2–4 HOURS
AVAILABLE: IN SALON & STORE
FUNDAMENTAL COLOR• An in-salon introduction to the studio program “Essential Color.”
• Designed to increase knowledge of hair color as a category.
• Gain a fundamental understanding of formulation with Koleston Perfect, ColorTouch, Color Touch Relights, Blondor and Magma.
For all colorists, students and recent graduates who are looking to perfect their
foundational color knowledge.
DURATION: 3 HOURS
AVAILABLE: IN SALON
FUNDAMENTAL FOILING• An in-salon introduction to the studio program “Essential Foiling.”
• Provides an understanding of dimensional color and foiling techniques through
weaving, slicing, paneling and blocking.
• Learn foundational consultation terminology for your clients’ understanding
For all colorists, students and recent graduates who are looking to perfect their
foundational highlighting services knowledge.
DURATION: 3 HOURS
AVAILABLE: IN SALON
WELLA COLOR CHARM EXPERIENCEA CORE FUNDAMENTAL PROGRAM FOCUSED ON WELLA
Color Charm product knowledge, usage and benefits. Class is designed to
introduce and/or give students a better understanding of the Color Charm brands
and portfolio offerings featuring the new and improved permanent and demi
permanent color lines.
DURATION 1 -2 HOURS
AVAILABLE: IN SALON & IN STORE
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EXCEED EXPERTSOLOIST PRÊT-À-PORTER COLLECTION• Learn four prêt à porter salon friendly looks inspired by Trend Vision haute
CREATIVE COLOR• In this seminar you will learn coloring skills techniquesand effects color mixing
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• Learn four prêt-à-porter salon-friendly looks inspired by Trend Vision haute
couture 2013.
• Learn step-by-step techniques of cut, color and style.
• Inspiration to keep your clients updated with the latest trends in cut, color and
style.
For all stylists, colorists, students and recent graduates who are looking to keep
up with the latest trends.
DURATION: 2 1/2 HOURS
AVAILABLE: IN SALON
COLOR CORRECTION 101• Heighten your knowledge and practical skills of color correction.
• Learn how to turn an unwanted hair color into a desired end result.
• Choose to work on precolored mannequin heads or live models provided
by the salon.
DURATION: 3–4 HOURSAVAILABLE: IN SALON
A-LIST STYLINGCelebrity beauties – we like their movies, sho ws and music, and we all secretly aspire
to look like them.
• Experience and learn how to create red carpet looks for your clients with Wella
Professionals.
• Become the ultimate styling experts.
For all stylists who are interested in learning the tricks of red carpet looks your clients
are talking about.
DURATION: 2 DAYS OR 3 HOURS
AVAILABLE: IN STUDIO OR IN SALON
COLOR CORRECTION• Develop your skills as a color correction specialist by working with the color wheel
and other principles of color.
• Explore methods to return hair color to the desired result, as well as how to remove
unwanted color.
• Hands-on mannequin head and model workshop.
• Gain the confidence to tackle multiple color situations that you encounter every
day.
Prerequisite Essential Color or 3+ years color ex perience. Note: This course is a
prerequisite for the Master Color Expert Certification Course.
DURATION: 2 DAYS
AVAILABLE: IN STUDIO
• In this seminar, you will learn coloring skills, techniques and effects, color mixing,
consultation and diagnosis for creative coloring.
• Hands-on mannequin head workshops.
• Feel confident to return to the salon ready to increase your creative coloring skills
and personalize the color services you offer.
Prerequisite: “Essential Color”. This course is a prerequisite for the “Master Color
Expert” certification course.
DURATION: 1 DAY
AVAILABLE: IN STUDIO
FREEHAND PAINTING• Learn the art of dimensional looks using the five-point success formula for
freehand painting.
• Hands-on mannequin head workshop.
• Address a variety of client desires from flowing shimmering color to softening
regrowth to blending back to natural color.Prerequisite: “Essential Foiling” or 3+ years color experience
DURATION: 1 DAY
AVAILABLE: IN STUDIO
EXCEEDING WITH ILLUMINA COLOR• In addition to learning the about the brand, you will learn who to target,
understand how to formulate and experience using the brand to see the amazing
results for firsthand.
• Hands-on model workshop.
• Quickly become confident to work ILLUMINA COLOR into your color services.
DURATION: 2 DAYS
AVAILABLE: IN STUDIO
EXCEED: STYLING• Learn braiding techniques, proper hair preparation, securing techniques, finishing,
ponytails and timesaving tips.
• Hands-on mannequin head workshop.
• Update your skills for hairdressing as you gain familiarity with the proper products,
tools and techniques needed to control hair and execute modern special occasion
and up-do looks.
Prerequisite: “Essential Styling” or 3+ years styling experience.
DURATION: 1 DAYAVAILABLE: IN STUDIO
COLOR CHARM - FALL REFRESH• Color Charm permanent and demi-permanent lines are now complete with
updated technologies and packaging.
Learn what’s new with the brand and updated color trends for the Fall/Winter
season.
• Hands on color and styling workshop.
• Learn practical color and styling techniques that you can re-create on your clients.
DURATION: 1 DAY
AVAILABLE: IN STUDIO
FORMULATION DAY• Get a Top Stylist in your salon to assist your colorist formulate with Wella
Koleston Perfect, Color Touch and Blondor.
• A fully functional day in the salon to allow stylists/colorists to get comfortable.
• Get up close and personal and ask a Top Stylist questions about the Wella
color brands.
DURATION: 1 DAY
AVAILABLE: IN SALON
MASTER COLOR EXPERT PREQUALIFICATION• This course is a precursor to the Master Color Expert (MCE).
• It is designed to qualify those who have been a colorist for at least 5 years and
have been using Wella color brands for at least a year but have not taken all the
required Essential and Exceed color courses.
• You will be given a written and a practical test that cover all aspects of color.
• A passing grade is required to register for MCE. If there is an area that does not
have a passing grade, the trainer will recomm end the course to take to g ain the
necessary skills and knowledge.
DURATION: 2 DAYS
AVAILABLE: IN STUDIO
MASTER COLOR EXPERT• This certification program you will push the boundaries and understanding of
the beauty industry as well as hair color allowing you to grow you color business.
You will explore psychology, client consultation, hair diagnosis, chemistry, physics
and presentation skills. A special graduation ceremony to commemorate
completion of the program is a course highlight.
• Inspirational demonstrations and practical workshops on models and mannequin
heads.
• Be one of an elite core of colorists in the country once you graduate from this
course.
Prerequisite: 5 years color experience and “Essential Color”, “Essential Foiling”,
“Color Exceed”, the art of “Color Correction” and “Creative Color” or pass the
“Master Color Expert Pre- Qualification” program.
DURATION: 10 DAYSAVAILABLE: IN STUDIO
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SEBASTIANBELIEFS
ALTER EGOCOLLECTION
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BELIEFSWe believe that our individualities are far too colorful to
lock into one look. That’s why we never stand still, but
always think ahead, feel forward, look further. Stir up the
norm and rise above the conform for unlimited reinvention
in hair and styling – or un-vention, as we like to call it.
THE SOURCE OF CREATIVITY
Sebastian shares techniques for cutting, styling and finishinghair based on our unique knowledge and experience:
• How to control hair as an artist, rather than be controlled by it.
• How to create hair fashion by marrying the product withthe haircut.
• Push beyond the limits of experience and abilityin order to invent a new culture for the future.
SEBASTIAN UNDERSTANDS HAIRBETTER THAN ANYONE ELSE
Introducing Alter Ego, the Autumn/Winter 2013 Collection,
a platform for reinvention, reinterpretation, and transcendent st yle.
The Sebastian Stylist Design Team—Marylle Koken, Anthony Cole, Omar
Antonio, and Jason Fournier—has taken one cut and pushed the
possibilities of one product. Together, they have re-imagined versatilestyle with the Alter Ego collection.
As part of the collection, each cut has been designed as a foundation.
The Design Team’s process for creating these cuts required collaboration
and trust with one another, to allow space for artistic experimentation
and co-creation.
Highlighting one product, these cuts can be twisted and transformed on
an impulse. Versatility enables you to take style as far as it can go.
The Alter Ego collection takes you to the next level.
COLLECTION
SHINE CRAFTER WAX
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WHAT’S NEXTAWARDS
PROFESSIONALCATEGORY FINALISTS
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AWARDS
STUDENT/NEW TALENTCATEGORY FINALISTS
CONGRATULATIONS TO DANNY LOZADA FOR WINNINGFIRST PLACE IN THE PROFESSIONAL CATEGORY.
CONGRATULATIONS TO RACHEL CARR FOR WINNING FIRST PLACE
IN THE STUDENT/NEW TALENT CATEGORY.
Clayton Beck
Reno, NV
Posh Salon - Reno
Alessandro Saccoccio
Woodbridge, ON
Salon Gaboa International Inc.
Rachel Carr
Mt. Lebanon, PA
Salon Vivace
Danny Lozada
Carolina, PR
Beyond Salon
Juan Chacon
Chula Vista, CA
Bellus Academy - National City
Baylie Favero
Santa Monica, CA
Planet Salon
Kristen DeJong
London, ON
Marvel Beauty School
Ashlee Berry
Los Angeles, CA
Hairroin Salon
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ESSENTIAL EXCEEDNEW COLLECTION
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IN-SALON SERVICESEMINAR• Experience how to build your business with the
Sebastian in-salon services.
• Learn 5 quick and easy services in the salon to
achieve the ultimate foundation for your look.
• Thirst Quencher with Drench, Strength Boost
with Penetraitt and ammonia-free color glaze with
Cellophanes’ 3 services.
For all stylists, colorists, assistants and recent
graduates.
AVAILABLE: IN SALON
DURATION: 3 HOURS
CELLOPHANESEXPERIENCEWould you like shiny hair? Would you like to
liven up dull color? Would you like to play down
the gray?
• Understand Cellophanes: the what, the how
and when to use it to transcend all color
results in the salon.
• Delight your color-savvy and color-shy clients
and drive your add-on service revenue with
this worry-free service.
For all stylists, colorists, assistants and recent
graduates.
AVAILABLE: IN SALON
DURATION: 3 HOURS
IN-SALONHAPPENING• This hands-on experience party is designed to
educate salon staff while offering complimentary
Sebastian services to salon clients.
• Excite your stylists and pamper your clients
A must for all salons to drive client loyalty and
product awareness.
AVAILABLE: IN SALON
DURATION: 3 HOURS
• A one-day advanced workshop on the methodology
behind fearless hair fashion.
• This program takes you on a journey into the look and
feel of Sebastian – cut, color and style inspiration.
• We provide the techniques and the approach. You
take it from there and create your own interpretation.
All stylists, assistants, students and recent graduates
welcome.
AVAILABLE: IN SALON
DURATION: 1 DAY
AUTUMN/WINTER 2013ALTER EGO LOCAL JAM
• Learn one of our latest haircuts in this seasonal Next
Up collection.
• Experience Sebastian’s signature razor and scissor
cutting techniques.
• Participate on mannequin heads in a hands-on
session with the Sebastian Urban Design Team.
All stylists, assistants, students and recent graduates
welcome.
AVAILABLE: IN SALON
DURATION: 4 HOURS
EDITORIAL STYLING
• Create editorial looks with ultimate versatility with
the Sebastian Design Team.
• Hands-on model workshops.
• Gain condence in taking your current styling skill
set to the next level.
AVAILABLE: IN STUDIO
DURATION: 2 DAYS
CREATIVE IMMERSIONINTENSIVE CUTTING & STYLING
• In this intensive creative workshop of styling
and cutting, you will immerse yourself with the
Sebastian Design Team in the elements and
principles of design and shape.
• Hands-on model workshop.
• See your work as artists see their art. You’ll
translate the fundamental elements into graphic
shapes, movements and designs.
AVAILABLE: IN STUDIODURATION: 2 DAYS
NEW COLLECTION
NEW COLLECTION
• A hands-on seminar for those who desire to
maximize their styling knowledge and potential.
• Learn how to properly style hair the Sebastian way
– from blow drying curly hair straight to the secret
to achieve a flawless ponytail to many of the best
finishing techniques.
• Learn the art of product mixes and cocktails for
results you and your clients will love.
All stylists, assistants, students and recent
graduates welcome.
AVAILABLE: IN SALON
DURATION: 4 HOURS
STYLING 101
COLLECTION EXPERIENCEAUTUMN/WINTER 2013ALTER EGO• Learn the products within the four different
care lines of Sebastian and get an overview of
Cellophanes.
• Look, learn, ask and touch the care products for
yourself.
• Gets you into the creative mindset by introducing
you to the look and feel of Sebastian.
All stylists, assistants, students and recent
graduates welcome.
AVAILABLE: IN STUDIO
DURATION: 2 HOURS
SEBASTIANEXPERIENCE• A product knowledge experience that gets you
into the creative mindset of Sebastian; hair is a
fabric and our products are our liquid tools.
• Understand the 5 Fs: fearless, ow, form, aunt
and foundation.
• Gain condence in product recommendation for
your clients’ at-home regimens.
For all stylists, assistants, students and recent
graduates who are new to Sebastian.AVAILABLE: IN SALON
DURATION: 3 HOURS
GALLERY JAM SESSIONCUT, COLOR AND STYLE METHODOLOGY
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EXPERTNEW COLLECTION
CELLOPHANES.COMMITMENT-FREE
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NEW
INSIGHT-ER SESSION• Learn how to become a style leader among your
peers by tapping into the world of Sebastian’s
influential hair artists, magazine editors, social
media leaders, hair artist agencies, public relations
professionals and retail gurus.
• Includes a styling session focused on editorial looks
and how to get them taught by International Artist
Anthony Cole and Editorial Artist Thomas Dunkin.
• Interaction with the top designers and industry
leaders will take your career and your work to a
whole new level for your business within the salon
and beyond.
AVAILABLE: IN STUDIO
DURATION: TIER 1 – 3 DAYS
TIER 2 – 1 DAY OBSERVE ONLY
• Learn our latest haircuts, along with signature
Sebastian razor and scissor cutting techniques
required to create them and their alternative finishes.
• Hands-on model workshop.
• Immediately take the latest Sebastian trend collection
back to your salon and clients.
AVAILABLE: IN STUDIO
DURATION: 2 DAYS
NEXT UP – AUTUMN/WINTER2013 ALTER EGOEXPERT CUTTING AND STYLING
Cellophanes is re-launching with a brand new a3 complex that is free of ammonia, peroxide and parabens.
A semi-permanent solution for all hair types, Cellophanes offers a wide range of shades to satisfy every
shine-seeking client.
Cellophanes is a versatile service, whether you’re locking in color or touching up between treatments.
For more translucent color, Cellophanes vinyl service can be us ed on both color-treated and virgin hair.
COMMITMENT FREECOLOR TREATMENT.STRONGER, HEALTHIER-LOOKING HAIR. FULL SPECTURM OF COLOR.
FREE OF AMMONIA, PEROXIDE AND PARABENS.
• Strengthens hair and helps prevent breakage
• Preserves natural moisture balance and provides
UV protection
• Refreshes permanent color between treatments
• Enhances the color of every shade
• Revitalizes color and conditions after perm or
straightening services
• Provides more shine
BENEFITS
COMING SOON, JANUARY 2014.
• Sapphire Blue: an expressive violet blue (Level 3-12)*
that can be used purely or mixed with any other
shade to reach infinite color possibilities.
• Champagne Blond: a brilliantly clear beige-rose
(Level 8-12) that extends the blonde of fering and
can be used with the Vinyl Service.
SEBASTIAN IN TRODUCESTWO ADDITIONAL SHADES:
*Will result in more vibrant blue when used in levels 8-12.
OF E S S I O N A L
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HELPS YOU THE STYLIST BECOME
CONSULTATION
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A 3-PILLAR EXPERTISE APPROACHIN EDUCATION
FAVORITE FINE/THINNING HAIRCARE
This approach enables hairdressers to become experts and serve asconfident, enlightening consultants for clients with thinning hair.
Our engaging seminars are designed to assist in science, consultation
and skills expertise in thinning hair.
Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE,
ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build
mastery in all of the NIOXIN pillars of expertise.
HELPS YOU, THE STYLIST, BECOMEAN EXPERT IN THINNING HAIR
SKILLS
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8%
DID YOU KNOW…
NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF
SPECIALIZATION IN THINNING HAIR:
• 2/3 of American men will have some degree of appreciable hair loss by age 35. By age 50,
approximately 85% of men have significantly thinning hair. For 25% of men, the process of
male pattern baldness starts by age 21.• For women, fine or thinning hair is not merely an age issue. Thinning can begin at any time,
especially during periods of hormonal change, including post-childbirth and crash dieting.
Symptoms may arise simply from hair treatments or overusing heated styling tools.
of all female and male salon clients are concerned by thinning hair?*NIOXIN offers customized solutions for all hair types.
*SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries
NIOXIN finds inspiration in skincare and uses this approach to treat the concerns of clients with thin-looking
hair. As an extension of our facial skin, the scalp requires the same attention and care.
At NIOXIN, we believe that scalp health creates hair health. Our range of products supply skincare science
to strengthen, nourish and treat hair from its foundation, delivering healthier hair with a thicker and denser
appearance. NIOXIN has a full range of solutions specific to thinning hair to cleanse, optimize and treat the
hair and scalp.
SCALP RENEW™ SCALP RECOVERY®INTENSIVE THERAPY® STYLING3-PART SYSTEM KITS
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MICHELLE BENNETT DIANE STEVENS
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“The best advice for a stylist is to partner withtheir clients to explain the benefits of layering
different products, and to teach clients how tocreate lift at the base. Two of my favorite styling
products that are great for layering are BodifyingFoam and Niospray Regular Hold. Light-Plex and
Pro-Thick technologies are winning combinationwithin NIOXIN styling.“
“Looking back to my days in cosmetology school, NIOXIN was the product that
I associated with the SCIENCE of hair. NIOXIN showed me the importance of
both scalp and hair health. Today, I am able to partner with the top stylists to
train, create education, and launch innovative products. My goal is to simplify
this message to give stylists like myself the confidence to customize‘ solutions
for their clients.“
“With my female clients, I really take some time to dip
into my NIOXIN Design Principles. Starting with thecolor, I recommend going a level darker at the base
to make the hair look more dense. I follow up withCutting Principles, because everyone loves to see a fullperimeter. My favorite combination when layering
products is Bodifying Foam and Definition Cream. Itreally provides that moveable, defined body that you
are looking for.“
JORDAN LOVEN
MICHELLE BENNETT
VINNIE FERRARA
“I recommend Systems 3, 4, 5 and 6 for myfemale clients that are concerned about hair
thinning and hair loss. Systems 3 through 6have Glyco-Shield, which safeguards skin andhelps preserve hair color. I also recommend
that stylists take the NIOXIN Tri-Expert class atthe Wella Studios in NY, LA and Canada where
you can learn how to master the right tools andtechniques in color, cutting and styling for fine,
thinning hair.“
DIANE STEVENS
“When working with male clients in the salon,I start with the appropriate NIOXIN System
customized for my client’s hair and scalp,which opens the conversation to Scalp Renew’s
Dermabrasion service. I share my personalexperience of having Scalp Renew services every
4 weeks to maintain my fresh, clean scalp.“
BEKIM OSMANI
“For women, thinning hair can be devastating.NIOXIN is based on skincare and supported by some
of the world’s most experienced and well-knownhairdressers. I start my clients with a Scalp Renew
Dermabrasion Treatment. It’s like a facial for the scalp.Next, I use the NIOXIN Design Principles of cut, color
and styling to create a thicker, denser fuller-lookingstyle. Then I prescribe the correct system and stylingproducts for them to take home.“
KATHY JOHNS
JENNIFER YOUNG“Men like things that are easy and basic. So, if your client
is hesitant to talk about their thinning issues, you canapproach them from the simple side of NIOXIN. Start with
Scalp Renew to kick off their NIOXIN experience. Theywill love the minty sensation and pampering. Use natural,
multidimensional color to give dimension and the illusionof denser hair.“
DANIELLE CAPUTO“I would say that 40% of my male clients have
thinning hair. The advice I give to them is touse the appropriate 3-part system every time
they wash.“
‘
“I hear most thinning hair concerns from my maleclientele. I recommend NIOXIN System 5 to my
medium to coarser clients. Sending them home withthese products, accompanied by a haircut following
the NIOXIN cutting principles, helps them gain asense of pro-activity and confidence realizing they
have fuller and thicker-feeling hair.“
JARED RICCARDI
“The woman who requests advice for Fine or
Thinning Hair is a woman who has consultedmultiple hairdressers for a solution. Often
times, she knows only what she doesn’t want.Using the NIOXIN Design Principles for Cut,
Color and Styling, we the professionals areable to provide guidance. Take advantage of
Lightplex technology and finish with NiosprayRegular Hold for thicker-looking hair.“
ANTHONY CROSFIELD
“Approaching a guy with confidence is key.I begin my consultation by asking him, ‘ Would
you like to have thicker-looking hair today?”And most men agree. I introduce NIOXIN
and suggest a customized hair care regimen.At the basin, I use the system selector wheel
and instantly my clients are captivated by theNIOXIN brand.“
MIRELLA ROTA
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DISCOVER
EXPLORATION
EXPERIENCE
DESIGNPRINCIPLES
TRI-EXPERT
ENABLE
ESSENTIAL
EXPERIENCE NIOXINBecome confident in your knowledge about hair thinning and NIOXIN products as a solution.
Learn how to mix and layer NIOXIN for your clients with our Styling Principles.AVAILABLE: IN SALON • DURATION: 2–4 HOURS
DISCOVER NIOXIN Client Or Stylist EventSee what NIOXIN offers through an experiential event with model demonstrations featuring The NioScopeConsultation and a Scalp Renew S ervice. Interact with a NIOXINExpert to understand how to recommend
a customized regimen for all clients.AVAILABLE: IN STUDIO AND IN SALON • DURATION: 2-6 HOURS
EXCEEDENABLE NIOXINBecome an Expert in consultation using proven tips from Dr. Stephen Franzoi, renowned specialist inappearance and self-esteem. Experience one-on-one consultations featuring The NioScope to understand
what’s going on at the scalp and signs of thinning.AVAILABLE: IN SALON • DURATION: 2 HOURS
NIOXIN DESIGN PRINCIPLES To Achieve Thicker, Denser-Looking Hair Experience demonstrations andhands on workshop featuring NIOXIN’s step-changing principles to customize a cut, color and style for allyour clients. Customize your seminar to focus on women or men.
AVAILABLE: IN SALON • DURATION: 4-6 HOURS
EXPLORATION OF NIOXINHost NIOXIN Designers to build confidence in addressing thinning hair using NIOXIN’s step-changing
principles for cut, color and style. In this class you will sketch, design and create a customized fuller lookon a model with a complete NIOXIN regimen.
AVAILABLE: IN STUDIO or GLOBAL ELITE• DURATION: 1 DAY
EXPERT
TRI-EXPERT CERTIFICATIONBecome a NIOXIN-certified thinning hair expert. Learn Expert S kills from our leading NIOXIN Designers
in this 3-day certification program. Workshop with The NioScope to understand the signs o f thinning.Interact with NIOXIN Experts and stylists to learn business tips. Sketch, design, and create a customized
fuller look on a model to develop your personal storyboard to market in your salon.
AVAILABLE: IN STUDIO • DURATION: 3 DAYS
eEDUCATIONLOG IN TO EXPERIENCE NIOXIN’S EDUCATION:• NIOXIN Product Application and Testimonies
• NIOXIN Enable Interactive• Techniques for Denser-Looking Hair
• Visit wellainteractive.com
LIGHTPLEX TECHNOLOGY FOR
LIGHT EFFECTS ON THINNING HAIR
is a professional technology with polymers and
conditioning agents for lightweight style that isn’t stiff.
For best results, prep hair with NIOXIN’s 3 part systemand Diamax® Treatment to achieve thicker, denser-looking hair.
PRO-THICK TECHNOLOGYFOR FULLER, THICKER LOOKSis a complex of thickening polymers for a desirable,
thickened appearance that can be styled easily .
LIGHT
PLEXPRO-
THICK
MIXING YOUR NIOXIN STYLING PRODUCTS
THICK DEFINITION WITH HOLD AND GRIP FOR MEN
THICKENINGGEL
DEFINITIONCRÉME
BODY AND FIRM HOLD FOR WOMEN
BODIFYINGFOAM
THICKENINGGEL
LIGHTWEIGHT ON HAIR.STRONG ON STYLE.
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CLASSIC MAKES A COMEBACK77
ON A L
CLAIROL PROFESSIONALHERITAGE
1930s 1940s 1950s 1960s 1970s 1980s
VISION & PHILOSOPHY
80 YEARS AGO
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CAREFREECOLORContinuing in the mission
to give women more
color options, Clairol
Professional develops new
products and services.
Brunettes can become
blondes, gray hair is
completely covered, and
new toning colors createsoft, delicate shades.
THE GO-TOGUIDE FORSTYLISTSThe first edition of the
Clairol Professional
Encyclopedia of
Haircoloring is published,
quickly becoming the
authoritative reference for
stylists. Basic White also
makes its debut.
ONLY HERHAIRDRESSERKNOWS FORSURE Clairol Professional
continues to be a pioneer
in the salon color industry,
opening the Clairol Institute
of Haircoloring.
START THECOLORREVOLUTIONSalon hair color grows by
500% with the introduction
of the single-step Miss
Clairol Hair Color Bath.
The revolutionary product
tints, lightens, conditions,
and shampoos in only
20 minutes. Womeneverywhere emerge
from beauty salons with
beautiful, new, natural-
looking hair.
PARIS TO NYCOn a trip to Paris,
Lawrence M. Gelb
discovers Clairol. He
introduces Clairol Oil
Shampoo Tint, the first
color shampoo, to the U.S.
The hair color industry
is never the same. Gelb
travels across the country,
educating hairdressers onthe product.
1930s 1940s 1950s 1960s 1970s 1980s
1990s 2000s TODAY
CARE & STYLINGStaying true to a heritage
defined by expertise and
innovation, Clairol Professional
launched a new Care & Styling
collection. Stylists and clients
continue to receive rave reviews.
Introducing Clairol Professional Classic
Collection. The timeless tones you
loved are back and better than ever.
We reinvented our classic shades with a
modern formula for improved shine and
conditioning.
TECH SAVVYClairol Professional enters the
digital age with a new website.
Stylists enjoy two new
collections: Kaleidocolors
creates gorgeous, toned
highlights in 10 minutes, whileTextures & Tones delivers rich-
permanent color with vibrant
shine and complements
African-American skin tones.
HAIR COLORCHAMELEONSClairol Professional gives
women the chance to
change their hair color
at every whim with the
introduction of an array
of hair coloring products:
Gray Busters, Second
Nature, Torrids, Jazzing,
Shimmer Lights, andBeautiful Collection.
SOY4PLEXS™ANDSYNAIRGY™Harnessing the benefits
of new SOY4PLEX™ and
SynAIRgy™ technologies,
Clairol Professional
introduces productsthat provide optimum
conditioning shine,
and more intense gray
coverage.
THE CLASSIC SHADESYOU FIRST FELL IN LOVEWITH ARE BACK
Clairol Professional redefined hair color for stylists. In 1931, Lawrence Gelb
introduced Instant Clairol Oil Shampoo Tint to America.
1949 marked a culmination of breakthroughs, including the introduction of Miss
Clairol Hair Color Bath – an original and revolutionary product that lightened,
conditioned and shampooed hair in only 20 minutes. The product paved the way
for a 500% growth in salon hair color.
The 60s were focused on education. The publication of the Clairol Institute of
Haircoloring’s first edition quickly became a staple reference book for hairstylists.
We continued our product innovation through the 2000s with the launch of
SynAIRgy™ technology in the Beautiful Collection’s Advanced Gray Solutions.
Revolutionary for its time, the unique method utilizes oxygen to develop color.
At Clairol Professional, we’ve always been about catering to stylists’ needs.
Today, we continue the tradition with an emphasis on technological advancement,
innovation, insight, inspiration and education.
WE WROTE THE BOOK ON COLORWe developed the hair color industry on a foundation of professionalism and
education, transforming the salon color business and liberating women to
reinvent themselves like never before.
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ON A L
EDUCATION COURSE OFFERINGSCLAIROL PROFESSIONAL EDUCATION MANAGER
Lindsay Perez“My role as the curriculum and capability manager for Clairol Professional, has given me the opportunity to help
evolve what the brand has represented for over 80 years, which is stylist education. Clairol Professional was the
pioneer of bringing haircolor education to American stylists through in-salon demos and regional seminars. It’s
ESSENTIAL: CLAIROL PROFESSIONAL EXPERIENCE• A core fundamental program focused on product knowledge,
usage and benefits.
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CENTRAL BOOKING: 1-800-422-2336 | WELLAINTERACTIVE.COM
CLAIROL PROFESSIONAL DESIGN TEAM
Julie Cornejo“What makes me passionate about Clairol Professional
is that it is, and has always been, a brand committed to
educating stylists about coloring possibilities. It is a brand
with an amazing heritage and is still going strong. I can
deliver excellent results for all of my color clients. I am
passionate about color, and I am passionate about
a leader like Clairol Professional.”
Shelley Street“Shine. Shine. Shine. The way the color reflects under light
amazes me each and every time. Also, as a colorist, my
client is a blank canvas to paint a beautiful picture on.
Clairol Professional allows you to create customized colors
that only YOU can offer them. Think of your formulas as
handmade gifts for your clients to appreciate.”
Ingrinette Pope“I love Clairol Professional because with its portfolio, I
have products for all of my clients’ needs. It is an easy-
to-use system that gives me the results that I expect.
The colors are intermixable and the SOY4PLEX™
provides beautiful, multi-dimensional hair color with lots
of shine. Continuous education is available to me for
product updates or inspirational techniques. What else
could I ask for?”
Philip Ferreira“My passion for Clairol Professional is fueled by
the fact that it is a brand for every woman. This
color line is beautiful because of its simplicity and
predictability. Clairol Professional’s blondes are
some of the best in the world.”
Robert Curiel“I am passionate about Clairol Professional because
I have been using the brand since I was a beauty
college student in 1967. It has given me the ability
to produce beautiful, shiny, and predicable results
every time. I love the products and I am getting
great results.”
exciting to continue this tradition while incorporating modern day resources like webcasts and social media.
Who knew that a stylist would be able to receive quality education from the brand they trust right in the comfort
of their own home? As a stylist, I believe in a brand